The new biological chain - the rise of the box, Internet TV has become a gold mine
At present, China has a population of 1.3 billion, that is, about 400 million households. Each family in China has an average of 3.8 hours of entertainment each day. If you spend an average of 10,000 yuan per year per household, it means that a 4 trillion supermarkets are waiting for the Nuggets. As the center of the family living room entertainment, although the status of traditional TV is still not to be ignored, around the smart TV, in order to snatch the family's Internet portal, both the traditional TV manufacturers and Internet companies have begun brutal competition in the market. For this industry, the strategy that really enters the future living room is the experience that the intelligent two-way interaction brings to the living room, and the development space is very large.
Innovative prototypes - The pioneers of the box are Apple and Google?
Apple released Apple TV in 2006 and Google launched Nexus Q and Chromecast in August last year. The fiery box market in the last year has ultimately been classified as a “family entertainment centerâ€.
At Apple's fall conference on September 10th, AppleTV arrived. The new generation of AppleTV has been greatly improved and improved both in hardware and software. The game function can be said to be a major highlight of AppleTV. Based on the number of App Store applications, users can play football games and even buy clothes on Apple TV in addition to playing games on Apple TV. Apple wants to shift the focus of home entertainment to the living room and AppleTV.
In China, Alibaba has taken the lead in Apple's TV layout. Alibaba's Internet entertainment content ecosystem includes four major aspects: film and television, games, shopping and education. In these digital entertainment ecosystems, Alibaba has always been doing innovative thinking and is constantly working to improve the user experience and allow users to enjoy more convenient home entertainment services.
Since Alibaba proposed the concept of “living room strategy†for the first time two years ago, it has unknowingly infiltrated the needs of three core users of hardware, system, and content into the family living room and home users. Alibaba’s ecological layout for family entertainment has gradually improved. Clear and well-established start to become a leader in the smart TV industry.
Fierce Competition - New Age Living Room Scrambles
The law of the market is early haystacks and later sedimentation. Users will pay for the experience of better quality, content, and service. Early in the field of smart TV, the collapse of SP manufacturers, the decline of the cottage is an example. Faced with the tremendous impact of family cloud networking, traditional cable network companies actively responded to it and began to implement the family cloud networking industry chain layout. In fact, this 4 trillion market has been relatively divided in the past. Internet giants are investing huge resources in PCs and mobile phones. Xiaomi, Alibaba, Tencent, and Broadcasting and Television also continued to open up hardware and content, which not only detonated the number of active users, but also changed the fragmented market structure from all levels and exerted economies of scale.
In the past 2014 double 11 and 2015 618 days, Tmall's magic box was dominated by sales of 176,000 units and 160,000 units on a single day. Currently, Tmall Box and Aliyun Box Alliance, which is equipped with Alibaba's home entertainment service platform, have occupied 62% of the market share of first-tier cities, far ahead of competitors. The performance of terminal hardware has laid the foundation for the entire home entertainment platform.
Not only in terms of hardware elements, Alibaba has already had a leading edge in the home entertainment service platform. In terms of software, the Ali YunOS system with independent intellectual property rights has truly realized the “application running in the cloudâ€.
YunOS's security and openness sharing: YunOS has a payment system and is very safe. PayPal's user assets are supported by a very secure system. More importantly, Taobao, Tmall, Alibaba Cloud, etc., all of their company's products are open, this can bring hundreds of millions of people's behavior data, after analysis of user behavior, can help companies and developers, for third parties Support for business partners.
Resource is king--Gaoguang Grid superimposes the Internet, Ali provides users with massive choices
The competition for set-top boxes is, to a large extent, content resource competition. In an era when the homogenization of hardware is becoming more and more serious, the vendors that own the film source will occupy absolute advantages. In terms of content, Ali has initially built a huge resource bank. Up to now, Alibaba’s collection includes more than 2,000 movies, more than 80,000 hours of video content, more than 1,200 files of variety shows, 2,800 hours of broadcasts on the entire network, more than 200 titles of games, more than 20,000 hours of children's games. Educational content, but also with a large number of well-known manufacturers, such as Huada, Gameloft, Discovery, Lions Gate, Qiaohu, etc., to establish a strategic content partnership. In its characteristic TV Taobao field, there are currently 8 million online merchants and more than 800 million online products for users to browse and purchase.
On July 13th, 2015, Alibaba, Hunan TV Media, and DMG Indymedia announced that it officially launched the cooperation with the theme of “2015, Creating a New Era of Digital Home Entertainmentâ€, to jointly create a complete home entertainment. Information ecosystem. This time the "Internet + Broadcast + World Entertainment Giants" model not only furthers Alibaba's homegrown content, but also expands its business form from the traditional culture industry to the cutting edge of the Internet, with TV as its core home internet history. Will open a new page.
In the industry, Alibaba has the most extensive distribution of family cloud networking. Apart from holding Ali Pictures and Youku Tudou in 2014, the company also achieved upstream content distribution. In 2015, the company also cooperated with China Radio, TV, and other radio and television companies and further gained local speed. Expand customer's ability and family cloud network broadcast control, content license. In May 2015, Alibaba and many hardware manufacturers jointly launched cloud-connected TVs. At this point, the entire industry chain of family cloud networking was gradually completed. Alibaba hopes to entertain more and more users to return to the living room and enjoy the unique warmth and happiness of family entertainment.
At present, China has a population of 1.3 billion, that is, about 400 million households. Each family in China has an average of 3.8 hours of entertainment each day. If you spend an average of 10,000 yuan per year per household, it means that a 4 trillion supermarkets are waiting for the Nuggets. As the center of the family living room entertainment, although the status of traditional TV is still not to be ignored, around the smart TV, in order to snatch the family's Internet portal, both the traditional TV manufacturers and Internet companies have begun brutal competition in the market. For this industry, the strategy that really enters the future living room is the experience that the intelligent two-way interaction brings to the living room, and the development space is very large.
The smart TV set-top box opportunity came. The Internet is fighting for users' attention through various devices. TV boxes, TV sticks, smart TVs, and Pads are these devices. They help people enjoy good audio and video, entertainment, and information consumption. Contestants can roughly be divided into the following several forces: content providers, Internet giants, client software, mobile phone manufacturers, traditional broadcast service providers, operators, and players in different fields, such as the "Big Three" launched by Alibaba's digital entertainment division. "The first is the Lynx box; the second is Ali's cloud box alliance with 10 box manufacturers on the market; the third part is Konka Haier's smart machine. The cost and threshold of TV boxes and TV sticks were low, and they almost took the form of blowouts in 2015. Even if smart TV set-top boxes and TVs are to be integrated, it is also necessary for companies with strong capabilities to implement them.
Innovative prototypes - The pioneers of the box are Apple and Google?
Apple released Apple TV in 2006 and Google launched Nexus Q and Chromecast in August last year. The fiery box market in the last year has ultimately been classified as a “family entertainment centerâ€.
At Apple's fall conference on September 10th, AppleTV arrived. The new generation of AppleTV has been greatly improved and improved both in hardware and software. The game function can be said to be a major highlight of AppleTV. Based on the number of App Store applications, users can play football games and even buy clothes on Apple TV in addition to playing games on Apple TV. Apple wants to shift the focus of home entertainment to the living room and AppleTV.
In China, Alibaba has taken the lead in Apple's TV layout. Alibaba's Internet entertainment content ecosystem includes four major aspects: film and television, games, shopping and education. In these digital entertainment ecosystems, Alibaba has always been doing innovative thinking and is constantly working to improve the user experience and allow users to enjoy more convenient home entertainment services.
Since Alibaba proposed the concept of “living room strategy†for the first time two years ago, it has unknowingly infiltrated the needs of three core users of hardware, system, and content into the family living room and home users. Alibaba’s ecological layout for family entertainment has gradually improved. Clear and well-established start to become a leader in the smart TV industry.
Fierce Competition - New Age Living Room Scrambles
The law of the market is early haystacks and later sedimentation. Users will pay for the experience of better quality, content, and service. Early in the field of smart TV, the collapse of SP manufacturers, the decline of the cottage is an example. Faced with the tremendous impact of family cloud networking, traditional cable network companies actively responded to it and began to implement the family cloud networking industry chain layout. In fact, this 4 trillion market has been relatively divided in the past. Internet giants are investing huge resources in PCs and mobile phones. Xiaomi, Alibaba, Tencent, and Broadcasting and Television also continued to open up hardware and content, which not only detonated the number of active users, but also changed the fragmented market structure from all levels and exerted economies of scale.
In the past 2014 double 11 and 2015 618 days, Tmall's magic box was dominated by sales of 176,000 units and 160,000 units on a single day. Currently, Tmall Box and Aliyun Box Alliance, which is equipped with Alibaba's home entertainment service platform, have occupied 62% of the market share of first-tier cities, far ahead of competitors. The performance of terminal hardware has laid the foundation for the entire home entertainment platform.
Not only in terms of hardware elements, Alibaba has already had a leading edge in the home entertainment service platform. In terms of software, the Ali YunOS system with independent intellectual property rights has truly realized the “application running in the cloudâ€.
YunOS's security and openness sharing: YunOS has a payment system and is very safe. PayPal's user assets are supported by a very secure system. More importantly, Taobao, Tmall, Alibaba Cloud, etc., all of their company's products are open, this can bring hundreds of millions of people's behavior data, after analysis of user behavior, can help companies and developers, for third parties Support for business partners.
Resource is king--Gaoguang Grid superimposes the Internet, Ali provides users with massive choices
The competition for set-top boxes is, to a large extent, content resource competition. In an era when the homogenization of hardware is becoming more and more serious, the vendors that own the film source will occupy absolute advantages. In terms of content, Ali has initially built a huge resource bank. Up to now, Alibaba’s collection includes more than 2,000 movies, more than 80,000 hours of video content, more than 1,200 files of variety shows, 2,800 hours of broadcasts on the entire network, more than 200 titles of games, more than 20,000 hours of children's games. Educational content, but also with a large number of well-known manufacturers, such as Huada, Gameloft, Discovery, Lions Gate, Qiaohu, etc., to establish a strategic content partnership. In its characteristic TV Taobao field, there are currently 8 million online merchants and more than 800 million online products for users to browse and purchase.
On July 13th, 2015, Alibaba, Hunan TV Media, and DMG Indymedia announced that it officially launched the cooperation with the theme of “2015, Creating a New Era of Digital Home Entertainmentâ€, to jointly create a complete home entertainment. Information ecosystem. This time the "Internet + Broadcast + World Entertainment Giants" model not only furthers Alibaba's homegrown content, but also expands its business form from the traditional culture industry to the cutting edge of the Internet, with TV as its core home internet history. Will open a new page.
In the industry, Alibaba has the most extensive distribution of family cloud networking. Apart from holding Ali Pictures and Youku Tudou in 2014, the company also achieved upstream content distribution. In 2015, the company also cooperated with China Radio, TV, and other radio and television companies and further gained local speed. Expand customer's ability and family cloud network broadcast control, content license. In May 2015, Alibaba and many hardware manufacturers jointly launched cloud-connected TVs. At this point, the entire industry chain of family cloud networking was gradually completed. Alibaba hopes to entertain more and more users to return to the living room and enjoy the unique warmth and happiness of family entertainment.
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