Tesco entered Tmall International

Tmall International and one of Japan's largest tax-free store groups, Laox (Tesco), announced that they have entered into a strategic partnership with Suning as Lax, the largest shareholder, officially entering Tmall International, and will hold a week-long opening ceremony. This cooperation is regarded as The lightning integration of the Alibaba and Suning cloud merchants in the globalization strategy conveyed the strategic deployment of both parties to jointly build a new business ecosystem. Prior to this, Suning invested in Laox as the largest shareholder in 2009.

It is reported that Laox will focus on the introduction of Japan's popular home appliances, kitchens, cosmetics, and other categories for Tmall International users. Tmall International will actively help Laox to open up the Chinese market through Ali Big Data and jointly promote the further integration of the supply chain. In the future, both sides will also conduct all-round cooperation in the areas of omni-channel integration in China and Japan.

The speed and intensity of integration between the two parties is far beyond the imagination of the outside world

Zhang Jianfeng, president of Alibaba Group's China Retail Group, stated that Alibaba Group and Suning Yunshang Group had just reached a strategic cooperation. Only a week later, Tmall International welcomed the Laox Tesco, a Japanese tax-free shop group invested by Suning, and Suning Yi. The purchase has also efficiently settled in Tmall. Both parties have far exceeded the imagination in the speed and intensity of the integration of the domestic market and global import strategy. “2015 is the year in which Ali Suning has been fully advancing globalization. Both sides have reached a consensus on the import strategy and will work together to quickly promote the establishment of a globalized new business ecosystem.”

Luo Yiwen, president of Laox, said that Laox has 85 years of experience in retail operations in Japan and retains the unique focus and services of Japanese companies. “China is an important overseas market, and it is our goal to achieve rapid growth through online and offline integration. This is precisely why Laox has actively settled in Suning Tesco and is now actively entrenched in the Tmall International platform. It is looking forward to this cooperation. In the future, it will cover a wider range of Chinese consumers and allow them to purchase the same goods and services from Laox without leaving the country.”

On August 13, Laox announced its fiscal year data for the first half of 2015. Its turnover increased more than doubled from the same period last year to reach 45.1 billion yen. Net profit increased 79 times year-on-year to 4.6 billion yen. This time, it has reached a strategic cooperation with Tmall International. Laox will use its cross-border imported e-commerce innovation model to enable Chinese consumers to purchase Japanese rice cookers, toilet lids, and beauty instruments, and provide exclusive services without going abroad. And price concessions.

Tmall International Leads, Alibaba Global Continues Deepening Strategy in Japan

According to data released by the Japan Tourism Agency, foreign tourists traveling in Japan in 2014 spent 2278 billion yen (approximately 100.98 billion yuan) on travel, and Chinese tourists accounted for about 30%, of which Laox was the most famous. During the Spring Festival of 2015, crazy scenes where rice cookers and toilet seats were sold out by Chinese tourists took place in Laox stores in Akihabara, Ginza, Hokkaido, Osaka, Fukuoka and Okinawa.

As a follow-up to the Alibaba Group’s globalization strategy, Tmall International’s Japanese strategy has been in full swing. The person in charge of the Alibaba Group previously stated that in 2015, Alibaba will, together with many Japanese partners, steadily promote the cooperation between Japan's top quality merchants and Tmall International, and develop and establish more cooperative partnerships to jointly help Japan. Businesses explore the Chinese market to form a more comprehensive global business ecosystem and better serve Japanese businesses and Chinese consumers. At the same time, it will pay more attention to small and medium-sized businesses and featured merchants in Japan, and will open up a convenient sales channel for the Chinese market.

At the end of May this year, Alibaba and Yahoo Japan announced that they are helping more high-quality Japanese merchants to enter the Chinese market efficiently through Tmall International. This year, they will solidly promote cooperation between Japanese Top 100 merchants and Tmall International, and 600 Japanese companies will be implemented in the next three years. High-quality businesses settled in.

According to the latest statistics, large retailers in a number of industries in Japan have chosen to open flagship stores at Tmall International, including the well-known cosmeceutical platform kirindo Kirin Church, kenko, Cosme, which is known as the "Oscar Beauty", and the well-known supermarket chain Fresta. The mother and baby website AKASUGU, the largest health supplementary food company, Kinshosha, and the largest daily necessities company, Lagaku Corporation, etc. Among them, kirindo and kenko, who settled in and participated in the Alibaba Globalization 11 in 2014, once set a daily transaction record of RMB 10 million in Tmall International.