[PConline News] Although it is now August, but basically, for the television industry, the release of new products is basically close to the end, many users may know, in general, TV manufacturers to develop the time of the year Basically concentrated in two time periods, one is the spring conference and one is the autumn conference, and the autumn conference is usually arranged before the Golden Week of the Mid-Autumn National Day. It can reawaken people’s attention and the second will be for the upcoming Mid-Autumn National Day Golden Week shouts cheers.
Over the years, although the technology of television has developed a lot, especially in these two years, the resolution of the TV has developed from the initial 1080P to the current 4K ultra-high resolution, and the display technology OLED of the next era has turned to the market, but every time There are not many technical highlights of home makers. However, this year is not the same. There have been some new changes in the development of TV manufacturers both at home and abroad, and their directions have been consistent.
4K popularity accelerated
Although we know that in the domestic TV market so far, we are still in an era when 4K video resources are extremely lacking, but it does not prevent manufacturers from pushing 4K and pushing 4K. The new products introduced by manufacturers last year may be 1080P. Still the mainstream, 4k is only involved in the high-end product line, but this year, whether it is to maintain the brand's high-end product line, or to take profits in the low-end products, 4k resolution is almost everywhere, and this does not How much consumer costs will be added to consumers.
Therefore, many new passive TVs purchased by consumers are 4k resolution. Many netizens may wonder why the price of the product has not risen much as the resolution has improved. Did the manufacturers' conscience find that they had sold TV at a loss? This is certainly not possible, and the key is the scale effect. When manufacturers adjust their production plans and focus on the production of 4k panels, the supply volume on the market is large, and the price drops, so the same positioning The price of 4K TV products will not be much higher than that of 1080P products, which further accelerates the popularity of the products.
Audiovisual resources see more and more heavy
It may be that two years ago, the label on the TV manufacturer was just a hardware manufacturer, but since the concept of Internet TV was proposed, since the eyes of the two Internet companies have snatched away a lot of consumers, they Found: There are still things worth more than the hardware itself, the original TV can be so sold. Then, in a new round of search for cooperation, the "movement" of the squatters quickly developed among television manufacturers.
TCL cooperates with iQiyi to launch TV+; Konka Youku promotes co-branded TVs; Hisense collects 12 video providers' resources and so on; TV manufacturers either cooperate or participate in shares, and use various methods to enter into the video and audio and video resources circle while in their own homes. The TV platforms also cooperate with certain online video sites as one of the major selling points, although the combination of such hardware and resources will not make TV manufacturers gain more profits, and even now, in addition to music, other TV manufacturers have not yet found an effective way to operate television platforms to achieve profitability, but "people must have me," and the ultimate winner of such competition should be consumers.
The return of quality
For a long period of time, domestic TV makers are in the eyes of people who are spokespersons with high performance-price ratio and poor quality. In addition, many foreign brands, especially Japanese brands, have also been working hard to reduce the cost of products because of the loss. Missing. However, this year, the vendors' pursuit of picture quality seems to have returned: At the beginning of the CES, Sony announced high-profile television products in its high-end TV line, direct backlight return; Panasonic is in accordance with the plasma screen display standards The development and production of the latest generation of LCD TVs; Korean manufacturers continue the tradition of “stacking materialsâ€, and the most important thing for everyone is that many domestic manufacturers have also joined this “big picture quality battle†and launched in the past. Local light control TV products that will be seen in joint venture brands.
Local area light control is generally a configuration possessed by high-end televisions.
However, "a penny and a piece of goods", the price of a good picture quality product is not cheap, there is even a phenomenon that the domestic brand price is higher than the joint venture brand. As for the domestic consumers who are accustomed to the "cost-effective" whether they have The cold is really hard to say, but this is indeed a good thing for the long-term development of the television industry. At the very least, the picture quality of domestically produced TVs is finally available.
Summary: Because in the next year or two, OLED and other sub-period display technologies have not yet become popular quickly. Therefore, during this period of time, the TV should still be the protagonist of the TV with LCD panel, because after all, the current LCD The performance of the panel has reached a bottleneck position, then the function that the manufacturer can add to the product each year will be relatively less, and we should continue to see that manufacturers have a long period of time to squeeze the toothpaste-type update product line. The time, so it is recommended that consumers just enough to use as a guideline for the purchase of television products.
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