In October, after Jia Yueting was exposed to financial pressure, the operation and financing of LeTV's various businesses attracted much attention from the outside world. The TV with “hardware free†will achieve large-scale profit in the next three years. In addition, as the most serious car business of LeTV, it is undoubtedly the focus of everyone's attention.
Just from the financial quagmire, the music department was slightly stable, and the Spring Festival was not over, and there was another unfavorable news - this time it was the LeTV car that was repeatedly questioned.
In April 2016, when LeTV LeSee concept car was released, Jia Yueting shed tears of excitement. He smashed the network with a photo of his fist and tears. It was his first time in public to express his love for the car.
On January 3, 2017, Las Vegas, USA, Jia Yueting personally invested in the Internet eco-electric car - FF91 appearance, impressive, this time Jia Yueting did not cry, but he said that he is willing to use his own life to complete The dream that I love. After all, the applause thundered.
At 5:30 pm on January 3, US time, LeTV's deep strategic partner Faraday Future (FF) will release its first production car in Las Vegas. In the official poster, this "new species" is pointed to "reconstruct the century-old automobile industry."
Jia Yueting once said, "I believe that people who see FF cars will definitely pay for this dream." After the FF91 conference, will there be potential investors close to him? Jia Yueting said that in fact, there has always been, "Many forward-looking investors have been watching the entire LeTV car plan. On January 3, the new car was released. After everyone saw the product and tried the FF, the whole FF91 and LeTV were part of the game. The level of understanding is also deeper.
He hopes to find investors with three major factors: first, the concept, whether to truly recognize the next generation development trend and direction of the automotive industry. Second, is it willing to invest in the reform of the century-old automobile industry, investing its own funds or energy. Third, whether it is strategic synergy, "This is the key point when we consider investors."
However, according to a Reuters report before, Faraday, trapped in internal and external difficulties, did not give up the car business, but its original grand plan has shrunk dramatically. Faraday has reduced its production capacity from 150,000 to 10,000 units a year, and the shrinking plant will officially start production in 2019.
In response to the shrinking capacity, Faraday responded that the company is steadily pushing forward the multi-phase project of the North Las Vegas plant, and will gradually implement the plant construction goals and complete the company's long-term development vision, maintaining the next number. The commitment to invest $1 billion in the Nevada plant project during the year remained unchanged.
In the future, Faraday said that the ground leveling of the first phase of the first phase of the project was completed in November last year. The second phase of the first phase of the project will be launched recently and construction of ground facilities will begin. It is expected that through the integration and adjustment of planning, engineering and construction, the first phase of the project will be completed as soon as possible, and the goal of mass production of FF91 will be realized soon.
In addition, Faraday said in the future that according to the plan, the first phase of the project will be organically integrated into the construction of the second phase of the project, which will be launched during the year.
FF is the American electric car company invested by LeTV chairman Jia Yueting in his own name. According to relevant information, FF has previously prepared to produce seven electric vehicles, including ultra-luxury models and small private cars for commuting.
However, Reuters quoted sources as saying that FF will reduce the number of models to be produced to two, including the FF91 flagship model that was shown at CES in early January, and the smaller, cheaper FF81.
In this way, the number of jobs promised by FF to Nevada will also become a short check. In a wave of companies responding to Trump's call to establish a factory in the United States to increase employment in the United States, FF and LeTV have temporarily missed performance opportunities due to funding problems.
According to two sources, most of FF's electric vehicles are expected to be produced at LeTV's electric vehicle manufacturing base in Zhejiang, China, including LeTV's own brand of electric vehicles. LeTV's manufacturing base in Zhejiang Province is scheduled to start production in 2019, with an estimated annual production of 450,000 electric vehicles.
The United States is the most important market in LeEco’s eyes. This was mentioned by Jia Yueting at the LeTV North American press conference last October, but the factory from FF in Nevada has shrunk dramatically and most of FF’s electric cars are placed in LeTV. From the perspective of the production of manufacturing bases in Zhejiang, the American dream is not easy to achieve.
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