LED backlight LCD TV purchase rate of 34%


According to the recent 2009 China Electronics Chamber of Commerce Consumer Electronics Survey Office "2009 HD flat panel TV consumer subjective evaluation report" shows: in the expected purchase of ordinary LCD, plasma TV, LED backlight LCD TV three types of products, it is expected to buy ordinary LCD It accounts for 51%, and the expected purchase rate of LED LCD backlight TVs has exceeded 34% for plasma TVs.

After the launch of a new round of flat-panel TVs in March and April, despite the impact of the financial crisis, flat-panel TV products have become consumers' attention products, which have been widely used in mobile phone backlights, computer monitors and digital cameras. LEDs that are rarely used in flat-panel TVs, this year, with the promotion of domestic and foreign manufacturers, with its more excellent effects, thinner and lighter, and also more energy-saving and environmentally friendly, consumers have increased their attention to LEDs. And there are obvious potential purchase needs.

LED TV is the key step to popularize the pace of popularization

The development of flat-panel TVs has been for many years, the technology has been relatively mature, and the prices are becoming more and more approachable. But this has not been able to meet the needs of some consumers. With the increasing popularity of high-definition flat-panel TVs, consumers are increasingly demanding more than high-definition picture quality, and the energy consumption and environmental protection of flat-panel TVs have become the focus of consumers. Due to its superiority, LED TV is quickly recognized by the industry as a new direction for TV development in the future. Therefore, Chinese and foreign flat-panel TV manufacturers have promoted LED backlight LCD TVs as high-end new products.

Hisense officially put into production of China's first LED LCD module production line in 2008, and launched a 42-inch LED LCD TV to become the first domestic manufacturer to launch LED backlight LCD TV, and later released two RGB-LED direct-type Backlight mode illuminating backlight LCD TVs TLM47T08GP and TLM55T08GP continue to expand their LED product lineup. At the same time, Samsung introduced three series of LED products with white light side-in lighting in three series of 6000, 7000 and 8000. International manufacturers such as Sharp and Sony have included new LED terminal products as flagship products. It is understood that Konka, TCL, LG and other brands will continue to participate in the LED LCD TV table feast.

Enterprises should lead the emerging industry technology to take the first step

As a well-known LED technology, LED is widely used in instruments, consumer electronics and other products, and its application in LCD TV is still in its infancy. As a replacement display technology product, it will certainly undergo a period of market cultivation process. At present, LED LCD TVs are also a new concept, a new term, and are more likely to be expected and concerned by consumers in the early days. In addition to the need for more mature technologies and higher prices for LED LCD TVs, flat-panel TV manufacturers should do a good job in promoting and popularizing them in the early stage. This requires a comprehensive promotion of emerging industry technologies from various aspects, so that the application of professional technology can truly enter life and become more people-friendly.

As the first domestic brand to enter the LED backlight LCD TV industry, Hisense has injected strong confidence into the high-end LED market for national brands. By August 2008, the second phase of Hisense LCD module was completed and put into production smoothly. Hisense said that larger LED TVs will be launched in the second half of this year. Hisense's continuous breakthrough in the core technology and new products of the tablet shows that Hisense's confidence in the emerging industrial revolution of LED LCD TV is resolute, which has played a very good leading role in the development of domestic LED TV. As the 3S giant, Samsung’s promotion of LED LCD TVs is also obvious. On the eve of May 1st, Samsung released 8 new LED TVs involving 55-inch, 46-inch and 40-inch, and applied for more than 3,000 patents for LED Samsung Electronics. It became the first TV manufacturer in China to realize the large-scale marketization of LEDs. Sony, also a foreign-invested brand, sold for $26,999 on the 40-inch KLV-40ZX1LED market on April 20. The same price is already available for Samsung's 55-inch LED LCD TV, Samsung's same-size LED LCD TV. It is only 17,579 yuan. This has to make people question that Sony's move is really a sensation.

LED innate advantage helps the market to spread

Compared with LCD technology, LED has obvious advantages in many aspects: the first is energy saving and environmental protection, the brightness of LED TV screen can be actively adjusted with the brightness of the screen, compared with LCD TV, energy saving can reach more than 30%, and completely It is a true green light source without harmful substances such as lead and mercury. The second is a wider color gamut to achieve more vivid colors. The third is the adjustable backlight white balance, while ensuring the overall contrast. Taking Samsung's 46-inch LED LCD TV as an example, the average power consumption is 100W, which can save 54% of electricity compared to an ordinary LCD TV with an average power consumption of 185W. According to statistics from relevant departments, the power of 37-inch LCD TVs and 42-inch plasma TVs is 50 watts higher than that of large-size CRT TVs (29-inch, 34-inch). According to the total amount of 30 million flat-panel TVs in the whole society and 4 hours of work per TV per day, 2.19 billion kilowatt-hours of electricity will be consumed each year; according to the residential electricity price of 0.5 yuan/kWh, more expenditure will be made each year. About 1.1 billion yuan in electricity bills.

At present, the total social security of China's color TVs is about 400 million units. In the next 5-8 years, flat-panel TVs will basically be popularized. According to the social reserve of 300 million flat-panel TVs in the future, if effective energy-saving measures are not taken, the annual consumption of electricity and electricity will be increased by 10 times on the current basis, that is, 21.9 billion kilowatt-hours per year. More than 11 billion yuan in electricity costs.

According to research data from the China Electronics Chamber of Commerce, in 2009, 65% of households in China who are preparing to purchase flat-panel TVs will pay attention to energy consumption. In addition, nearly 20% of households will prefer standby power and power consumption. Low energy-saving products. This set of data shows that with the continuous improvement of consumer attitudes, the demand for TV is no longer limited to picture quality, etc. Energy conservation and environmental protection has become a quality demand that consumers pay attention to. However, the popularization of a new product technology by full marketization is still a long process. Only in the favorable situation of government policy guidance, things will accelerate. Energy conservation and environmental protection will undoubtedly be the focus of future industry development. It is reported that China's flat-panel TV energy efficiency standards will be officially implemented at the end of this year. It can be seen that flat-panel TVs have become a major energy consumer, and energy conservation has been put on the agenda. This is an opportunity for LEDs that have great advantages in energy conservation and environmental protection.

Lu Renbo, deputy secretary general of the China Electronics Chamber of Commerce, believes that the popularity of any emerging technology requires the support of the enterprise, the corresponding policy guidance, and the guidance of the authority to promote it. The current popularity of LED backlight LCD TVs is also the same. . LED LCD TVs have such innate advantages, and the era of LED mainstream trends and trends is coming soon.

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