Panasonic (formerly Matsushita Electric Industrial Co., Ltd.) announced that it will market home LED (light-emitting diode) bulbs that consume only 1/8 of the power of ordinary incandescent bulbs but have a life extension of about 40 times. Since the 21st of this month, the new series will be launched in stores such as home appliance chains, and the retail price is expected to be around 4,000 yen.
The company claims that if a 60-watt ordinary incandescent bulb is replaced with an LED bulb, it will save about 2,000 yen per year by lighting for 5.5 hours per day. It is expected that sales volume will exceed 400,000 before the end of March 2010. With the increase in production capacity after the additional production equipment investment, it is expected that sales will exceed 15 million in 2008. The company also said it expects to push the product to China and Europe in 1-2 years.
It is estimated that the domestic LED lighting market will grow from the current annual sales of 1 million to 30 million in 2012, and the market scale shows a rapid growth. Therefore, in Japan's home LED lighting market, in addition to Toshiba and Sharp have started sales, Mitsubishi Electric, NEC will also launch new products to the market this month. At the same time, Japan's major home appliance chain stores have launched a dedicated sales area for LED lighting equipment to strengthen the layout and business strategy of All Electrification products. In Japan, a LED lighting business war has already started ahead of LED TV.
(Duanmu Qingyan)
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