Hong Kong star Zeng Zhiwei will cheer for Jonson lighting at the Expo, and the Qiaosen lighting, which has always been low-key, finally has a strong attack after accumulating power. Interview with He Rongbiao, general manager of Johnson Electric (China) Co., Ltd.
In the golden autumn of October, fruitful results. In this harvest season, “China's lighting capital†– Guzhen Town also ushered in a grand event, that is, the 7th ancient town ???; International Lighting Fair.
Because at the fair, we can see the growth track of Chinese lighting companies and be able to observe the future development of the industry. Therefore, the annual light fair has become a focus of the industry. But for the 7th Light Expo, there is still a hot spot in the focus, that is, the film star Zeng Zhiwei will come to the Light Fair to cheer for the lighting brand that he spoke for.
There is no doubt that Zeng Zhiwei’s appearance has made Jonson’s popularity soaring and become a sought after target. At the same time, there will be more people who want to know more about Jonson and what will Zeng Zhiwei do in the Expo? Jonson, a company that has always been known for its low profile, why is it uncharacteristically high-profile, and what new moves will he have?
With many questions, the reporter interviewed Mr. He Rongbiao, the leader of Qiaosen Lighting, on the eve of the Expo.
![]()
“Customer development is like building a pool of water, and there should be no entry and exit, instead of pre-storage and rear-end. The former entrants will become bigger and stronger, and the new entrants will be effective. Fangcheng Dahu will show a lot of talent!â€
——He Rongbiao, General Manager of Qiaosen Lighting
Lens confidence event launch plan Zeng Zhiwei came to cheer
The crowds in the pavilion are either in a hurry or in a hurry, and seem to want to find their own surprise in the ocean of the lamp. Suddenly, a mysterious figure appeared in the center square of the pavilion, which made the calm atmosphere of the pavilion boiling. The flow of people in all directions began to gather at him. For a time, the shutter sound of the camera rang, there were cheerers and surprises. One sentence is constantly spreading and repeating in people's mouths, that is, "Look, Zeng Zhiwei!" That's right! This is not an illusion, this is the wonderful scene that will be staged.
Reporter: When I learned that the film and television superstar Zeng Zhiwei, who is the president of the Hong Kong Film and Television Association, a member of the Guangdong Provincial Political Consultative Conference, and the Qiaosen lighting image spokesperson, will appear at the Fair, people in the industry are more concerned and would like to know when he will be. What do you do when you show up?
He Rongbiao: Mr. Zeng Zhiwei will appear at the Light Expo on the second day of the opening of the Expo, which is from 12:00 to 15:00 on October 19th. It is mainly to cut the color of the “Thousand Shops Master Plan†that our company will launch soon. At the same time, relevant leaders including Zhongzhao Association, Zhongshan, Guzhen and Xiaolan will also be present.
In order to make the Johnson Lighting dealer feel a strong festive atmosphere, Jonson also won the 177 square meters of outdoor advertising in the West Gate of the Light Expo, for the event. In addition, more than 20 major distributor representatives and some interested customers will be invited from the country to interact with Mr. Zeng Zhiwei on the spot, and Mr. Zeng Zhiwei will be the dealer of the home living museum demonstration store dealer.
The timing of the lens is low-key, and the new high-definition confidence
Jonson Lighting has been in the staff quarters after work on a certain day in the past five years. A: I heard that our department has won the first place in this performance appraisal! B: Everyone completed the on-the-job task on time and on time, and everyone has credit. C: I still feel that Xiaoyu has the most credit. She is new to the company and she is not familiar with anything. In order to get started as soon as possible, I go to the archives every day to check the information and pass the work flow back.
Reporter: As far as I know, in June 2003, Jonson hired Zeng Zhiwei as the spokesperson for the brand image. With such a superstar, he has been low-key in publicity for five years. However, at this fair, Jensen was uncharacteristically, and Zeng Zhiwei was invited to cut the ribbon at the scene to make such a high-profile behavior. Why is this contrast?
He Rongbiao: The answer is actually two words - "time." Five years ago, Jonson entered the lighting industry with energy-saving lamps. Everything started, production and sales were not perfect enough. Market development and core competitiveness have not yet been formed. Therefore, all energy should be placed on products and products. In production, if you use the celebrity endorsement to publicize the hype, it is actually an irresponsible performance to the customer. Therefore, in the past few years, Jonson started from the research and development, production and quality control of products, through department optimization, fixed responsibility, implementation of performance evaluation, and establishment of a sound evaluation mechanism to achieve enterprise systematization. In Jorson's archives, the records of the various departments of Jonson are recorded. The ultimate goal is to standardize the workflow. In the past few years, Jonson has been making products in a down-to-earth manner, and he has done a solid and practical work. This is the case, leaving a good impression of low-key and pragmatic.
Now, Jonson is no longer the same, no matter R & D technology, production capacity, product line, internal management, etc. have been greatly improved, to achieve the perfection of a series of products, the accumulation of customer groups, the accumulation of human resources, products Development, production process, accumulation of quality control, accumulation and improvement of the Jossen brand. From the initial energy-saving lamps to the present, the company has a full range of integrated home lighting products such as ceiling lamps, sheepskin lamps, mirror lamps, wall lamps, table lamps, floor lamps and dining chandeliers. Sales are growing at an average rate of 25%-30% per year, and a home lighting strength brand is on the rise. Therefore, with the popularity of this fair, the grand launch of the “Thousand-Store Masters Programâ€, which has strategic significance for the future development of Jonson, will invite Zeng Zhiwei to cut the ribbon at the scene to cheer up our business and enhance the confidence of all the people. .
The size and quality of the lens masters are equal
One day in the next year or two, in a city's "home lighting living museum", a merchant holding "Guzhen Lighting", excitedly said: Look at the latest reports, we have a new number of "home lighting living museum" The breakthrough! Other brand dealers in neighboring cities: It seems that Lao Zhang chose to be Jonson in the previous year is a wise choice. This company is developing fast and responsible for the quality of customers. I should consider joining the issue!
Reporter: I noticed that you specifically emphasized that the upcoming “Thousand Stores Master Plan†is strategically important for Jonson’s future development. So what is the “Thousand Stores Master Plan� How do you understand the "famous"?
He Rongbiao: The “Thousand Stores Master Plan†should be divided into two parts to understand. First, the scale, in the next one or two years, to achieve the grand goal of opening thousands of "Joson Home Lighting Living Museum" nationwide. The second is quality. We propose to build the business that will join Jonson into a “famous family.†“Famous†means a famous business, which can be a store or a person.
As for why it is proposed to shape the business into a "famous"? The reason is very simple. At present, the manufacturers in the industry are more blind when developing customers. The selection is slightly sloppy. After the signing, the follow-up service is often not in place. After several years, the old customers are found. Without success, I had no choice but to continue to develop new customers. However, we believe that the development of customers is like building a pool to store water. There should be no entry and exit. It is not a front-end storage. The people who come in front of it are famous in the famous store. When newcomers come to see the example and hope, the enterprise can grow bigger. Be strong.
Experience stepping into the living hall to feel the family culture
Reporter: I noticed that Jonson’s name for the store is different from other companies, but it is called “home lighting living museumâ€. What is the difference between this and ordinary stores? How do we understand this title?
He Rongbiao: Named “Living Hall†because Jonson has been fully integrated in the product line, and can better interpret the brand connotation of Jonson’s “home cultureâ€, emphasizing the vivid visual impact and warm family atmosphere. The corporate culture that Jonson wants to show. The focus of this is on experience marketing. We believe that experience marketing has become commonplace in ceramics and other fields, but it has only just started in the lighting industry and is a trend in the future. At the same time, the experience economy is also the goal of further development of our products and marketing.
Reporter: Thank you, Mr. He for accepting an exclusive interview with this newspaper. Here, I wish that Jossen Lighting will realize the "Thousand-Store Famous Family Plan" as soon as possible, and open the home lighting living museum to all parts of the country to realize the ascension and transcendence of Jonson.
In the golden autumn of October, fruitful results. In this harvest season, “China's lighting capital†– Guzhen Town also ushered in a grand event, that is, the 7th ancient town ???; International Lighting Fair.
Because at the fair, we can see the growth track of Chinese lighting companies and be able to observe the future development of the industry. Therefore, the annual light fair has become a focus of the industry. But for the 7th Light Expo, there is still a hot spot in the focus, that is, the film star Zeng Zhiwei will come to the Light Fair to cheer for the lighting brand that he spoke for.
There is no doubt that Zeng Zhiwei’s appearance has made Jonson’s popularity soaring and become a sought after target. At the same time, there will be more people who want to know more about Jonson and what will Zeng Zhiwei do in the Expo? Jonson, a company that has always been known for its low profile, why is it uncharacteristically high-profile, and what new moves will he have?
With many questions, the reporter interviewed Mr. He Rongbiao, the leader of Qiaosen Lighting, on the eve of the Expo.
“Customer development is like building a pool of water, and there should be no entry and exit, instead of pre-storage and rear-end. The former entrants will become bigger and stronger, and the new entrants will be effective. Fangcheng Dahu will show a lot of talent!â€
——He Rongbiao, General Manager of Qiaosen Lighting
Lens confidence event launch plan Zeng Zhiwei came to cheer
The crowds in the pavilion are either in a hurry or in a hurry, and seem to want to find their own surprise in the ocean of the lamp. Suddenly, a mysterious figure appeared in the center square of the pavilion, which made the calm atmosphere of the pavilion boiling. The flow of people in all directions began to gather at him. For a time, the shutter sound of the camera rang, there were cheerers and surprises. One sentence is constantly spreading and repeating in people's mouths, that is, "Look, Zeng Zhiwei!" That's right! This is not an illusion, this is the wonderful scene that will be staged.
Reporter: When I learned that the film and television superstar Zeng Zhiwei, who is the president of the Hong Kong Film and Television Association, a member of the Guangdong Provincial Political Consultative Conference, and the Qiaosen lighting image spokesperson, will appear at the Fair, people in the industry are more concerned and would like to know when he will be. What do you do when you show up?
He Rongbiao: Mr. Zeng Zhiwei will appear at the Light Expo on the second day of the opening of the Expo, which is from 12:00 to 15:00 on October 19th. It is mainly to cut the color of the “Thousand Shops Master Plan†that our company will launch soon. At the same time, relevant leaders including Zhongzhao Association, Zhongshan, Guzhen and Xiaolan will also be present.
In order to make the Johnson Lighting dealer feel a strong festive atmosphere, Jonson also won the 177 square meters of outdoor advertising in the West Gate of the Light Expo, for the event. In addition, more than 20 major distributor representatives and some interested customers will be invited from the country to interact with Mr. Zeng Zhiwei on the spot, and Mr. Zeng Zhiwei will be the dealer of the home living museum demonstration store dealer.
The timing of the lens is low-key, and the new high-definition confidence
Jonson Lighting has been in the staff quarters after work on a certain day in the past five years. A: I heard that our department has won the first place in this performance appraisal! B: Everyone completed the on-the-job task on time and on time, and everyone has credit. C: I still feel that Xiaoyu has the most credit. She is new to the company and she is not familiar with anything. In order to get started as soon as possible, I go to the archives every day to check the information and pass the work flow back.
Reporter: As far as I know, in June 2003, Jonson hired Zeng Zhiwei as the spokesperson for the brand image. With such a superstar, he has been low-key in publicity for five years. However, at this fair, Jensen was uncharacteristically, and Zeng Zhiwei was invited to cut the ribbon at the scene to make such a high-profile behavior. Why is this contrast?
He Rongbiao: The answer is actually two words - "time." Five years ago, Jonson entered the lighting industry with energy-saving lamps. Everything started, production and sales were not perfect enough. Market development and core competitiveness have not yet been formed. Therefore, all energy should be placed on products and products. In production, if you use the celebrity endorsement to publicize the hype, it is actually an irresponsible performance to the customer. Therefore, in the past few years, Jonson started from the research and development, production and quality control of products, through department optimization, fixed responsibility, implementation of performance evaluation, and establishment of a sound evaluation mechanism to achieve enterprise systematization. In Jorson's archives, the records of the various departments of Jonson are recorded. The ultimate goal is to standardize the workflow. In the past few years, Jonson has been making products in a down-to-earth manner, and he has done a solid and practical work. This is the case, leaving a good impression of low-key and pragmatic.
Now, Jonson is no longer the same, no matter R & D technology, production capacity, product line, internal management, etc. have been greatly improved, to achieve the perfection of a series of products, the accumulation of customer groups, the accumulation of human resources, products Development, production process, accumulation of quality control, accumulation and improvement of the Jossen brand. From the initial energy-saving lamps to the present, the company has a full range of integrated home lighting products such as ceiling lamps, sheepskin lamps, mirror lamps, wall lamps, table lamps, floor lamps and dining chandeliers. Sales are growing at an average rate of 25%-30% per year, and a home lighting strength brand is on the rise. Therefore, with the popularity of this fair, the grand launch of the “Thousand-Store Masters Programâ€, which has strategic significance for the future development of Jonson, will invite Zeng Zhiwei to cut the ribbon at the scene to cheer up our business and enhance the confidence of all the people. .
The size and quality of the lens masters are equal
One day in the next year or two, in a city's "home lighting living museum", a merchant holding "Guzhen Lighting", excitedly said: Look at the latest reports, we have a new number of "home lighting living museum" The breakthrough! Other brand dealers in neighboring cities: It seems that Lao Zhang chose to be Jonson in the previous year is a wise choice. This company is developing fast and responsible for the quality of customers. I should consider joining the issue!
Reporter: I noticed that you specifically emphasized that the upcoming “Thousand Stores Master Plan†is strategically important for Jonson’s future development. So what is the “Thousand Stores Master Plan� How do you understand the "famous"?
He Rongbiao: The “Thousand Stores Master Plan†should be divided into two parts to understand. First, the scale, in the next one or two years, to achieve the grand goal of opening thousands of "Joson Home Lighting Living Museum" nationwide. The second is quality. We propose to build the business that will join Jonson into a “famous family.†“Famous†means a famous business, which can be a store or a person.
As for why it is proposed to shape the business into a "famous"? The reason is very simple. At present, the manufacturers in the industry are more blind when developing customers. The selection is slightly sloppy. After the signing, the follow-up service is often not in place. After several years, the old customers are found. Without success, I had no choice but to continue to develop new customers. However, we believe that the development of customers is like building a pool to store water. There should be no entry and exit. It is not a front-end storage. The people who come in front of it are famous in the famous store. When newcomers come to see the example and hope, the enterprise can grow bigger. Be strong.
Experience stepping into the living hall to feel the family culture
Reporter: I noticed that Jonson’s name for the store is different from other companies, but it is called “home lighting living museumâ€. What is the difference between this and ordinary stores? How do we understand this title?
He Rongbiao: Named “Living Hall†because Jonson has been fully integrated in the product line, and can better interpret the brand connotation of Jonson’s “home cultureâ€, emphasizing the vivid visual impact and warm family atmosphere. The corporate culture that Jonson wants to show. The focus of this is on experience marketing. We believe that experience marketing has become commonplace in ceramics and other fields, but it has only just started in the lighting industry and is a trend in the future. At the same time, the experience economy is also the goal of further development of our products and marketing.
Reporter: Thank you, Mr. He for accepting an exclusive interview with this newspaper. Here, I wish that Jossen Lighting will realize the "Thousand-Store Famous Family Plan" as soon as possible, and open the home lighting living museum to all parts of the country to realize the ascension and transcendence of Jonson.
Pcb Clone,Pcb Clone Software,Small Clone Pcb,Clone Pcb
PCB Assembly Co., Lt d , http://www.nbmultilayerpcb.com