Recently, the message that WeChat is testing the application number has spread wildly, causing the long-lost WeChat application number to once again attract attention. The analysis of the WeChat official test application number in the industry mainly comes from a series of new H5 promotion pages appearing in WeChat. The @Qinglong old thief issued an article indicating the changes of the H5 page.
Existing ordinary H5 page, picture transferred from ZTalk@Qinglong thief
Recently appeared new H5 page, picture transferred from ZTalk@Qinglong thief
As can be seen in the figure, the new H5 page in WeChat has completely hidden the contents of the head, visually very similar to the boot page of the native App. At the same time, the new H5's switching experience is very similar to clicking native applications, and switching is very smooth.
In fact, H5 is always trying to remove the "can only do marketing" hat. In April this year, after the WeChat browser was fully upgraded to the X5 Blink kernel, WeChat supported H5 standards in an all-round way. H5 has been able to create a comparable web experience in WeChat. In addition, some heavy H5 games have already had similar experience and performance with native mobile games.
The WeChat application number has been associated with H5 since it was exposed. Erye believes that the application number desiring to be used will turn WeChat into an “operating system†and allow one web application to run on the “WeChat OSâ€, thus taking the most important step of WeChat commercialization.
The application is aggregated into WeChat in the form of an application number. WeChat OS is very likely to detonate the “H5 Application Second Revolution†(H5's first uprising started in 2012 and failed in 2013), resulting in the formation of the mobile Internet. Ecology has a subversive impact.
| Traffic Kingdom + spread of genes, the second revolution in H5 applications will change the way mobile applications are promoted
In the current extremely competitive mobile Internet ecosystem, promoting and expanding customers is an eternal pain point. Conventional promotion methods have high costs and low conversion rates. As a result, a large number of mobile applications are risking the risk of being stopped. Brush list.
If the H5 application is included in the WeChat OS, then the mobile application vendors that have entered the market early will get excellent promotion channels and dissemination resources through the social attributes of WeChat. "One-click attention" can be converted into users, and product content can also be spread socially in the circle of friends. This picture is so beautiful. We know that WeChat has more than 650 million monthly active users, which is a natural traffic kingdom.
At the same time, H5 technology itself has a good spread of genes, which is very suitable for marketing and promotion. This is a "genetic advantage" that the native applications cannot match anyway. If we combine the advantages of WeChat's traffic with the advantages of H5's communications, the resulting scale effect will completely overturn the existing promotion methods and systems.
| Talk about the experience, the second revolution will allow H5 to get up from where ever falls
As we all know, the development mode of native applications and H5 applications is not the same. The development of H5 applications advocates short-term, fast, lightweight applications, low development costs and short cycle times. At the same time, the problem of H5 being criticized is focused on the poor UI and fluency of the page. It can only be used for marketing pages and mini-games. In short, it is a poor experience compared to native applications.
Recall from the beginning that H5 has been hailed as a synonym for marketing and mini-games, and it has experienced incredible rapid expansion. The whole process is like a computer suddenly appeared in the lives of ordinary people. Everyone thinks this thing is really good! Can both map, but also play video, but also play games. But the easiest way to get started is to play video, so everyone is swarming and using a computer to watch movies. Soon after, computers became synonymous with video and audio players. Everyone said that computers are just so. Watching movies is still necessary. Go to the cinema!
When we come to replace the “computer†in the above description with H5, we have a problem. The potential of H5 has not been fully explored. In the early days, the industry rushed to the easiest and most easily realized marketing page and small business. game.
Return to the H5 experience. Indeed, the characteristics of early H5 mildness are obvious, and the experience it brings to users cannot be compared with native applications. But now that H5 technology has evolved continuously, the ability to meet user experience has long been quite different. In particular, some H5 technology providers have already developed H5 development platforms and higher performance engines (including 3D heavy games) that can meet even deeper demands. Can also be developed), only from the perspective of experience, H5 applications can be completely comparable with native applications.
We should thank the people in the H5 industry for their enthusiasm. They supported the failure to die and laid the foundation for the second revolution of H5. It was only when H5 fell from the place. The possibility of getting up.
At this point, we may wish to revisit the H5's advantages, the development cost and cycle of the people-to-people, good cross-platform capabilities, cloud-based technology, memory storage and instant updates, and so on.
| Together with a pot of rice, the second revolution in H5 applications will break the information silos between enterprise applications
Here, specifically to pull out enterprise-class applications, because from the global mobile Internet development trends, the future of China Mobile Internet in To B, in the field of enterprise services.
In the past two years, the enterprise-level service industry has experienced brutal growth, and a number of representative mobile applications have appeared in all vertical areas. However, the problem of isolated information islands caused by their own politics has also begun to rapidly highlight. B-side users are different from C-terminals. Enterprises need to integrate information flow from production to management to sales. How to open up the flow of information between enterprise applications? This is a problem that is being discussed by almost all enterprise-level service providers at this stage.
“Openness†is an intrinsic label for H5 technology. It helps to connect all kinds of industrial applications, and it is ecological, sharing user's big data and information flow in the entire ecosystem.
At the same time, various types of enterprise applications are grouped under the application number. It is as if the people who had been scattered have been gathered in a large room, eaten in a pot, and obey the rules of the same administrator. Differences will be greatly reduced and an absolute basis for smooth communication established.
Therefore, the H5 application based on the WeChat OS will solve the problem of “information isolated island†to a great extent compared with the predicament of the original App in opening up the information flow.
| Convoluted, simple, H5 application of the second revolution will reconstruct the development mode of mobile applications
At present, apart from the applications developed and packaged by ReactNative, the vast majority of native apps still need to take into account the two different development environments of Android and iOS. They are developed independently in both environments, and are time-consuming and labor-consuming. The starting price is hundreds of thousands. , And the compatibility is uneven.
In the new H5 development environment, H5 technology can even allow companies and individuals to create stunning mobile applications like today’s headlines and Mito Xiuxiu through simple drag-and-drop operations without writing code. Is a marketing page and mini-games) that can be used across platforms. In contrast, if companies develop native applications to achieve the same functionality, their development costs, whether on their own or outsourced, will be hundreds of thousands, and the development cycle will range from February-March to half a year. At the same time, H5's increasingly obvious templatization trend will enable users in various sub-sectors to find corresponding templates in the future for both UI and basic services. Such templates can seamlessly access WeChat application numbers, even for free. With this change, it is not an exaggeration to say that WeChat OS+H5 has brought a revolution to the entire mobile Internet market.
Although the WeChat application number has not yet been officially unveiled, it is basically certain that the "WeChat OS" will allow the value of H5 technology to be released to the maximum extent, or it will complete the most difficult puzzle for the commercialization of WeChat. All this is related to Tencent. The "connection to everything" position is in the same line.
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