On August 21, LeTV announced the large-screen "Quality Life Festival" report: total sales exceeded 10.67 million yuan, accumulated orders exceeded 15,000, and passengers' unit price reached 690 yuan, far exceeding the traditional electronics companies' creation of large-screen shopping consumption miracles. Among them, the Shuangliren brand won the single product sales championship with sales of more than 670,000 yuan.
This achievement was completed in 12 hours. Perhaps sales of more than 10 million yuan are just small scales in LeTV's dimensions, but the significance behind this is extraordinary: LeTV’s large-screen operations are moving toward depth. The open closed loop is ushering in the harvest season from the layout stage.
Quality Life Festival
Compared to LeTV’s vigorous marketing model, LeTV’s “Quality Life Festival†from 12 noon to 24 hours on August 20 seemed relatively low-key, but still surpassed 10 million yuan in 12 hours. The performance reflects the strong ability of LeTV's large-screen side to absorb gold.
Compared to traditional TV shopping, LeTV chose to link with home-to-home shopping at the super-large-screen “Quality Life Festivalâ€. It also introduced activities such as live streaming, online red, interactive, and traditional shopping channels. LEGO, Shuangliren , Philips, Mengniu, Caesars Tourism, Midea, Supor, RIO cocktails, and other "clothes, food, housing, and travel to the United States" are the top-notch big-name products participating in the event.
In LeTV’s Super TV, the first time in the history of the Internet for the first time in a continuous 12-hour all-media shopping live broadcast format, LeTV Super TV + home shopping channel + music video + pepper network Hongda people “Le Da Bao†jointly realized the entire network linkage, Provide users with a big screen shopping shockwave.
This time, LeTV’s joint television shopping mall has a live-shopping festival that has enabled Internet eco-TV and traditional TV channels to be the first in the big screen shopping field. Not only does the traditional TV station break the limitations of screen space, time flow, playback duration, and landing fees, but it also uses the large screen shelf of the Internet to display the opening style of the product, presenting multiple categories of goods to consumers at the same time; more notably, this time The shopping festival also introduced the current red traffic portal, attracting a large number of young people.
Obviously, the family had the choice of shopping first, began to test water and cooperated with LeTV, and it first tasted sweetness. Because of the problem of time flow, traditional TV shopping is not only limited in terms of playing time and product capacity, but also has to withstand the high cost of satellite TV landing. All this, because of Internet TV, has all changed.
According to DiGe.com, the first-to-first-home shopping is only one of the traditional TV shopping cooperation. The more well-known Oriental shopping and Global Shopping in China have begun to contact LeTV. It is believed that the action of the shopping channel will be further accelerated. .
All this, or will point to change the traditional TV shopping industry, LeTV is ushering in this dimension of harvest.
Open closed loop secret
In fact, before the Big Screen Shopping Festival, LeTV has been active.
On the seventh day of the year, Dior debuted the Lady Dior Small Tantric Limited Bag on LeTV. The original plan was to sell for four days in limited time and sold out in only one and a half days.
At the just-concluded 816 “Soft Power†conference, LeTV Super TV also reached an agreement with Dentsu Anjis with a strategic framework of OTT advertising over RMB 100 million.
At this time of the Big Screen Shopping Festival, the logic of all this can be traced back to the strategic positioning of LeTV Holding Chairman and CEO Jia Yueting: 2016, LeTV’s opening year.
In other words, LeTV is upgrading the closed-loop ecosystem from the layout stage to the actual operation level from the seven LeScenes sub-ecosystems integrated with the vertical industry chain at the bottom to the horizontally-opened four-layer open ecosystem.
The controversial Letv Ecology, it is precisely in this dimension to show magic: It is precisely because of the strong layout of content and underlying Internet ecology, such as Levision Cloud's powerful video cloud capabilities, not only provides more than 750 global CDN nodes, more than 30T The export bandwidth is even more powerful in handling video services such as live broadcasts.
On the other hand, based on hardware sales as a starting point for getting users, under the concept of sales as a service, music as a representative of LeTV as a representative of intelligent terminals to adopt a comprehensive high-level strategy, Leshi to the new president Liang Jun said "Each "Super TV can meet the full life cycle of 5-7 years."
On the other hand, more Internet TV industry will have to be subject to factors such as CDN capabilities, Internet TV and other intelligent terminal configurations. "Does CDN provide live broadcast service?"
These angles are only partial wars. Le Vision, the new vice president of branding and communications, said that the ecological-based competition will be more and more presented, LeTV's advantages will be self-evident.
In this context, this large-screen shopping festival has made a preliminary inspection of most of the seven major ecology of LeTV's core industrial chain (content + platform + terminal + application). I am afraid this is the secret behind it.
The overall closedness of the ecological chain and the full opening of the ecosystem are exactly the future that Jia Yueting has planned. On the big screen side based on the living scene and the living room scene, the big screen shopping section delivered a satisfactory answer.
In more dimensions, such as LeTV's large-screen advertising C-cube solution, that is, through the connection force, innovation, transformation, build an open living room eco-marketing model, launched innovative products such as lightning storm, drama light, E interaction Brands such as First Class, Diamond Alliance, and World War I have achieved outstanding results.
These are the strong correlations and reinforcements that LeTV advocated.
LeTV is just the first player of LeTV Smart Terminal. Imagine that TCL has announced that more than 12 million smart terminals will be handed over to Levision’s exclusive unified operation; and last month’s acquisition of the largest TV company in the United States, Vizio, has earned tens of millions. Smart terminals, LeTV's ecologically-transformed operation, already has a huge amount of terminal support.
Coupled with a huge amount of LeTV's ecological flow, LeTV seems to be in no hurry to pass on its "ambition" to the outside world.
However, the semi-annual report published by LeTV recently appeared to have revealed that revenue increased by 125.59% to 10.063 billion yuan. Although the net profit was still only 284 million yuan, it was just in the beginning of commercialization compared to the one that was still in the layout. In terms of trying ecology, this is only the beginning.
This achievement was completed in 12 hours. Perhaps sales of more than 10 million yuan are just small scales in LeTV's dimensions, but the significance behind this is extraordinary: LeTV’s large-screen operations are moving toward depth. The open closed loop is ushering in the harvest season from the layout stage.
Quality Life Festival
Compared to LeTV’s vigorous marketing model, LeTV’s “Quality Life Festival†from 12 noon to 24 hours on August 20 seemed relatively low-key, but still surpassed 10 million yuan in 12 hours. The performance reflects the strong ability of LeTV's large-screen side to absorb gold.
Compared to traditional TV shopping, LeTV chose to link with home-to-home shopping at the super-large-screen “Quality Life Festivalâ€. It also introduced activities such as live streaming, online red, interactive, and traditional shopping channels. LEGO, Shuangliren , Philips, Mengniu, Caesars Tourism, Midea, Supor, RIO cocktails, and other "clothes, food, housing, and travel to the United States" are the top-notch big-name products participating in the event.
In LeTV’s Super TV, the first time in the history of the Internet for the first time in a continuous 12-hour all-media shopping live broadcast format, LeTV Super TV + home shopping channel + music video + pepper network Hongda people “Le Da Bao†jointly realized the entire network linkage, Provide users with a big screen shopping shockwave.
This time, LeTV’s joint television shopping mall has a live-shopping festival that has enabled Internet eco-TV and traditional TV channels to be the first in the big screen shopping field. Not only does the traditional TV station break the limitations of screen space, time flow, playback duration, and landing fees, but it also uses the large screen shelf of the Internet to display the opening style of the product, presenting multiple categories of goods to consumers at the same time; more notably, this time The shopping festival also introduced the current red traffic portal, attracting a large number of young people.
Obviously, the family had the choice of shopping first, began to test water and cooperated with LeTV, and it first tasted sweetness. Because of the problem of time flow, traditional TV shopping is not only limited in terms of playing time and product capacity, but also has to withstand the high cost of satellite TV landing. All this, because of Internet TV, has all changed.
According to DiGe.com, the first-to-first-home shopping is only one of the traditional TV shopping cooperation. The more well-known Oriental shopping and Global Shopping in China have begun to contact LeTV. It is believed that the action of the shopping channel will be further accelerated. .
All this, or will point to change the traditional TV shopping industry, LeTV is ushering in this dimension of harvest.
Open closed loop secret
In fact, before the Big Screen Shopping Festival, LeTV has been active.
On the seventh day of the year, Dior debuted the Lady Dior Small Tantric Limited Bag on LeTV. The original plan was to sell for four days in limited time and sold out in only one and a half days.
At the just-concluded 816 “Soft Power†conference, LeTV Super TV also reached an agreement with Dentsu Anjis with a strategic framework of OTT advertising over RMB 100 million.
At this time of the Big Screen Shopping Festival, the logic of all this can be traced back to the strategic positioning of LeTV Holding Chairman and CEO Jia Yueting: 2016, LeTV’s opening year.
In other words, LeTV is upgrading the closed-loop ecosystem from the layout stage to the actual operation level from the seven LeScenes sub-ecosystems integrated with the vertical industry chain at the bottom to the horizontally-opened four-layer open ecosystem.
The controversial Letv Ecology, it is precisely in this dimension to show magic: It is precisely because of the strong layout of content and underlying Internet ecology, such as Levision Cloud's powerful video cloud capabilities, not only provides more than 750 global CDN nodes, more than 30T The export bandwidth is even more powerful in handling video services such as live broadcasts.
On the other hand, based on hardware sales as a starting point for getting users, under the concept of sales as a service, music as a representative of LeTV as a representative of intelligent terminals to adopt a comprehensive high-level strategy, Leshi to the new president Liang Jun said "Each "Super TV can meet the full life cycle of 5-7 years."
On the other hand, more Internet TV industry will have to be subject to factors such as CDN capabilities, Internet TV and other intelligent terminal configurations. "Does CDN provide live broadcast service?"
These angles are only partial wars. Le Vision, the new vice president of branding and communications, said that the ecological-based competition will be more and more presented, LeTV's advantages will be self-evident.
In this context, this large-screen shopping festival has made a preliminary inspection of most of the seven major ecology of LeTV's core industrial chain (content + platform + terminal + application). I am afraid this is the secret behind it.
The overall closedness of the ecological chain and the full opening of the ecosystem are exactly the future that Jia Yueting has planned. On the big screen side based on the living scene and the living room scene, the big screen shopping section delivered a satisfactory answer.
In more dimensions, such as LeTV's large-screen advertising C-cube solution, that is, through the connection force, innovation, transformation, build an open living room eco-marketing model, launched innovative products such as lightning storm, drama light, E interaction Brands such as First Class, Diamond Alliance, and World War I have achieved outstanding results.
These are the strong correlations and reinforcements that LeTV advocated.
LeTV is just the first player of LeTV Smart Terminal. Imagine that TCL has announced that more than 12 million smart terminals will be handed over to Levision’s exclusive unified operation; and last month’s acquisition of the largest TV company in the United States, Vizio, has earned tens of millions. Smart terminals, LeTV's ecologically-transformed operation, already has a huge amount of terminal support.
Coupled with a huge amount of LeTV's ecological flow, LeTV seems to be in no hurry to pass on its "ambition" to the outside world.
However, the semi-annual report published by LeTV recently appeared to have revealed that revenue increased by 125.59% to 10.063 billion yuan. Although the net profit was still only 284 million yuan, it was just in the beginning of commercialization compared to the one that was still in the layout. In terms of trying ecology, this is only the beginning.