In the past 2013, you must remember the keywords of two TVs, one is smart TV, and the other is 4K. Both of these keywords need to have strong soft power, because the 2014 TV hardware may not have any big surprises.
Remembering smart TV is because a group of Internet companies such as Xiaomi and LeTV have entered the TV industry. Due to its squid effect, the whole industry has become very active, from the domestic six tigers in the TV industry to the recent transition from PC. Lenovo has focused on smart TV.
And remember 4K, credit should be counted entirely on Sony's head. Although Samsung is also vigorously doing 4K products, Samsung and LG TV companies with panel manufacturers are more showing their own OLED technology, including curved OLED TVs, OLED 4K TVs and so on. Sony is the TV company that pursues the essence of TV picture quality. Therefore, it puts its bets entirely on 4K, including the high-end mainstream product layout, the hardware chain construction from hardware to content, and the idea of ​​selling products to 4K. Instilled, exaggerated, it can even be said that Sony is almost alone, so that the majority of users have a preliminary understanding of 4K in 2013.
At the 2014 CES International Consumer Electronics Show, we saw a richer 4K TV product, and also explored the clues of 8K TV. We also saw the new development direction of smart TV, although CES does not represent the face of the 2014 TV industry. Everything, but to see the leopard to see some developments in the television industry in 2014.
4K will gradually become standard, and the content will become a focus
At this CES, Samsung, Sony, LG and many other TV manufacturers have regarded 4K TV as a must-have display product. Samsung has launched more than 10 4K TVs at this CES, including the world's largest 110-inch TV, 6 curved TVs, and the world's first 105-inch curved UHD TV. Sony introduced the X950B, X900B and 850B three series of 4K TV products, and introduced a new Wedge Design wedge design, more pursuit of TV quality and sound quality. In addition, Sony has also strengthened its focus on creating a 4K ecosystem. It not only brought 4K home cameras, 4K projectors and other 4K products to consumers, but also announced that it will cooperate with the US streaming media service Netflix to launch more 4K ultra HD videos. content.
This CES 4K TV has finally expanded into the field of curved surfaces. Both Samsung and LG have demonstrated curved OLED 4K TVs, demonstrating the powerful panel manufacturing capabilities. Samsung and LG have demonstrated 85-inch and 77-inch deformable curved TVs respectively. The key switches from the surface to the plane, which not only satisfies the user's freshness of the surface, but also the habit of the flat-panel TV. Although this product does not have the possibility of popularization in 2014, it will play a role in the development of curved TV. Larger promotion.
Sharp also introduced an 85-inch 8K TV with IGZO display technology. This 85-inch not only has an amazing 7680&TImes; 4320 resolution, which is four times the resolution of 4K TV, and also supports naked-eye 3D display technology. Although 4K is not yet popular, we have seen the direction in which TV will go after 4K.
Having said that, 4K TV will not inadvertently penetrate quickly in 2014, but on the hardware, there may not be too much fresh place. After all, the development of TV in hardware itself is relatively slow. In 2014, 4K TV is the longest. Progress will be in terms of content, Sony's efforts to promote and the sudden force of Netflix will make a huge change in 4K content. Netflix is ​​a well-known streaming media service provider in the United States. In the second quarter of this year, Netflix will release the 4K version of "House of Cards". Sony will also cooperate with Netflix to launch the 4K version of "Breaking Bad". Netllix's chief product officer, Neil Hunter, said that "all major original content in the future" will be shot using 4K technology.
Vizio chief technology officer Matt McRae and Sharp Sanduski, senior vice president of product marketing, also believe that streaming is the future of 4K. In addition, there are news that Hollywood has 30%-40% of the film has begun to use 4K shooting, Chinese cinema has already had 1500 or so 4K screen, director Zhang Yimou is still shooting China's first 4K film "Return".
Smart TV pattern is abrupt, Google is difficult to be a big one
Although smart TVs have been in flames in 2013, the experience of such products is hard to praise, even if major manufacturers are trying their best to improve the so-called "smart TV operating rate", even if this number is upgraded, It is also difficult to hide the flaws in the product itself.
In the past 2013, smart TV companies have tried various ways to enhance the experience of smart TV, such as adding voice control, somatosensory control, cloud services, etc., but the results are minimal, for many users, even the TV is not clear. What is the difference between a box and a smart TV after it is connected to the TV, because the difference between the two is actually very small. For some lazy TV manufacturers, the smart TV method is to integrate a box in the TV, which increases the user's post-maintenance. The cost is not helpful to the experience. Some vendors who have studied it have integrated the signals and systems from TV Tuner. However, because the TV system is not its own, it cannot make some lower-level modifications. The so-called integration is also floating on the surface.
When almost all vendors are chasing Android-based TV operating systems, one exception is Samsung. Samsung seems to be busy in its own way to promote its own Linux-based TV operating system. In Samsung's strategic map, its own TV operating system is like the same time that Bada and today's TIzen are important to Samsung mobile phones. The operating system can really get rid of Google's shackles. The reason why Samsung dares to do such an important thing is not so slow, because smart TV is just "looking beautiful", its importance is not as high as some manufacturers touted, and Samsung's own TV The operating system has begun to take shape, and for users who are not familiar with it, it is impossible to distinguish between the operating system of Samsung TV and the Google TV operating system.
LG also redesigned WebOS and demonstrated a smart TV based on WebOS system at CES. From the display situation, the new WebOS TV operating system follows the previous card design style and is familiar with the modularization of Android TV system. The design looks at WebOS again, giving a refreshing feeling. In addition, it is reported that LG has already planned to restart the Enyo project designed for webOS. Enyo is a cross-platform application development plan based on JavaScript framework. LG restarts the project, which means that the company will encourage developers to develop special programs for their smart TV. application.
In addition, Mozilla also announced that it will launch the Firefox OS system for smart TV, and Panasonic has announced that it will be the first franchisee. Firefox OS is based on HTML5's web application technology, which can significantly reduce the hardware cost of the device. Although WebOS and Firefox OS are still in the relatively early stages of development, we have seen the scene of the 2014 smart TV system blooming from the launch of these two systems.
In 2014, smart TVs may have further improvement in hardware, but there is not much attention to hardware upgrades. The sudden change of operating system pattern is the key point. The competition at the operating system level will make smart TV easier to use. Everyone is vigorously developing their own application market, and it is also the next point of efforts for TV manufacturers to seize the distribution channels of TV version applications.
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