At the recent Geneva Motor Show, Apple officially released the highly anticipated CarPlay in-vehicle intelligence system, including Mercedes-Benz, Ferrari, BMW, Ford, GM, Honda, Hyundai, and Jaguar. Well-known automakers such as Land Rover, Kia, Mitsubishi, Nissan, Peugeot Citroen, Subaru, Suzuki and Toyota have also entered into a partnership with Apple, so we are expected to see this system in the new models coming soon.
When we saw this, we couldn't help but ask, what is the beauty of Apple's CarPlay?
On the surface, this product is only a car-based operator interface that has been deeply customized, which is very similar to the in-car entertainment system "Ford Sync" launched by Microsoft and Ford at CES 2007. The system also allows the driver to make calls and listen to text messages via voice commands. Drivers can also use voice commands or buttons on the steering wheel to play portable devices such as iPods and Zunes, and even read music files from USB flash drives.
So, what is Apple's CarPlay different from the former, why do you need to wait a long time after seven years?
Perhaps this is partly because automakers need a certain amount of time to realize that their previous traditional approach to in-vehicle infotainment systems was doomed to failure. At the beginning of this industry, the so-called "in-vehicle infotainment system" only included radio stations and a CD player. Therefore, all the car manufacturers need to do is to add an entertainment system to their production line. The process of the console. But as the software began to invade the car's center console, car manufacturers suddenly felt powerless. Moreover, the practicality of the navigation and entertainment systems they provide for cars is still far removed from smartphone and tablet applications.
The alliance between Ford and Microsoft allowed the latter to design an in-vehicle information system for the first time, but Microsoft never found the right direction for research and development. At that time, the "Ford Sync" system developed by Microsoft was actually a Windows system based on the car's center console, but what consumers really need is to connect the car system with the smartphone.
In fact, after having a smartphone, tablet interface, power supply, and an interface that can be connected to the sound system, the car user actually has a familiar car Internet ecosystem. In this environment, we can store music, play streaming media, listen to radio stations, navigate, set reminders, view phone books and social media updates. Car consumers don't need another piece of equipment to do the job, but instead want to continue to use the equipment we use every day in our daily lives.
There is no doubt that Apple has long recognized the consumer's needs, but convincing automakers to accept this reality requires more effort. With the introduction of CarPlay, Apple provides drivers with exceptionally simple and secure in-transit Internet access.
Smoke filled
At the same time, Google (microblogging) is moving in the same direction with its "Open Auto Alliance" platform announced at the 2014 CES show. At the moment, Google doesn't give much information about this platform, but we believe that the company's plan will definitely not be as simple as copying the Android system into the car.
With Apple and Google joining the battle, the automotive industry will also be undergoing earth-shaking changes. Previously, consumers who often needed multiple people to share a car and rent a car from time to time could even bring personalized car entertainment and information systems seamlessly to any vehicle.
Some analysts believe that the "smart car war" around the dispute between Apple and Google's two technology giants has begun. At present, consumers' demand for in-vehicle entertainment information systems is actually very simple. All they need is to be safe during driving (whether their own vehicles or rented vehicles) through an operation interface similar to their own smartphones and tablets. Control navigation, music and information systems.
Moreover, since smartphones have become an integral part of modern human life, automakers also need to avoid rigid rigid rules. For example, iOS consumers can only choose BMW, or only Andorid users can drive Audi models. Because different members of the family may have different device models, and they will also purchase new devices from time to time. But it is obvious that they will never change cars because they bought a new phone.
Although the war on smart car operating systems is likely to revolve around the two companies between Apple and Google, car manufacturers will not end in the end because they want their vehicles to connect with as many devices as possible. . So far, companies including Honda, GM and Hyundai have both become members of the Apple and Google car systems camp, and we don't think these companies will give up resistance to attempts to force themselves to "select the camp." On the other hand, although it is not difficult to establish a unified vehicle interface standard for all devices, this idea may not become a reality in the short term.
Future vision
From the current situation, Apple and Google's goal is not only to occupy the car information, entertainment system of car consumers is so simple, they hope to help drivers to establish a more advanced automatic car real-time management system. In other words, Apple and Google hope to build an Internet of Things around the car, and ultimately make the vehicle a safer, more fuel-efficient, and more comfortable driver. To do this, the two companies first need to establish a mechanism that can interact with other vehicles and external traffic management systems, allow vehicles to detect other vehicles, and avoid accidents as much as possible.
If the above ideas can finally become a reality under the efforts of Apple and Google, future drivers will be able to watch movies, browse Facebook updates, and even close their eyes and rest on the road.
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