Looking back at the past, the competition for copyright in sports events is particularly enthusiastic. Super League, Premier League, and World Club Cups have become the scents that we are scrambling for. As the future sunrise industry, sports are bound to be a huge gold mine to be mined. Here's a review of how seven Internet tycoons have fun playing sports copyrights. Friends who like sports programs have benefits. The grooming of video party sports copyrights will bring you more buying references:
Remarks: The NBA copyright acquired by BesTV includes the exclusive rights of the IPTV field in Mainland China and the right to broadcast Internet TV, digital TV, and mobile TV. Tencent’s NBA copyright is the exclusive right of broadcast on the Internet.
On March 11th, LeTV, RSEVentures, ReleventSports and CatalystMediaGroup announced that they will jointly bring the International Champions Cup (ICC) to the Chinese market.
On April 14, Huang Jianxiang announced his participation in LeTV Sports.
On May 13th, LeTV Sports announced the completion of the first round of financing, with a valuation of 2.8 billion and a RMB 800 million yuan in RMB funds. After the current round of financing, the shares of LeTV.com, the original controlling shareholder of LeTV Sports, dropped to approximately 10%, and Lele Interactive (the same actual controller) became a controlling shareholder.
On July 6, Ding Weijie and Jiang Zhongde formally joined the commentary camps of the Le Sporting Women's World Cup and the America's Cup, bringing wonderful football commentary to fans who like to comment in Cantonese.
On July 6th, Samsung Electronics announced that it will become the official partner of LeTV Sports, the first self-operated event, the 2015 International Champions League, with a tens of millions of sponsorship fees.
On July 9, LeTV.com announced that LeTV.com plans to jointly invest with LeTV Sports Culture Industry Development (Beijing) Co., Ltd. to invest in Beijing Active Motion Network Technology Co., Ltd., LeTV.com and LeTV.com will jointly hold Beijing Yidong 60. % of shares.
On July 15th, LeTV Sports announced Zhan Jun’s official joining, which will provide LE Sport users with exclusive explanations of sports events such as Premier League and Wimbledon in 2015-16 season.
On July 17, LeTV Sports USA headquarters was officially established.
On July 22, LeTV Sports and internationally renowned sports marketing company MP&Silva jointly announced the strategic cooperation between the two parties. After the two sides succeeded in "hand in hand," Le Sports will acquire copyrights such as Serie A, French Liga, and the England FA Cup.
On July 24th, LeTV Sports announced that it had reached an agreement with the All England Lawn Tennis Club (AELTC) to obtain the exclusive rights for new media broadcasts, distribution rights, and distribution rights for local television stations at the Wimbledon Tennis Championships 2016-18.
On July 25th, LeTV Sports adopted the 360 ​​degree panorama to broadcast the 2015 International Champions League Milan Derby for the first time.
On July 29, LeTV Sports announced that it had obtained the contractual rights for the Shenzhen Longgang Half Marathon in 2015, 2016 and 2017.
On August 26, LeTV Sports announced that it has jointly established a Chongqing LeTV Sports Industry Development Co., Ltd. with Chongqing Daily Newspaper Group. The company is the first local joint venture company of LeTV Sports, with a registered capital of 10 million yuan. LeTV Sports Holdings is more than 50%, and Chongqing Daily Newspaper Group is the second largest shareholder.
On August 27th, the Sports Bureau of Heilongjiang Province announced that it had reached a strategic cooperation with LeTV Sports. Both parties will cooperate in various fields such as ice and snow events, outdoor sports tourism, and smart stadiums.
On September 6th, LeTV Sports and Taiyuan Sports Bureau jointly announced a strategic cooperation. In the next five years, LeTV Sports will take the IAAF Gold Standards as the goal, and fully host the competition management, operation execution, and event broadcast of the Taiyuan International Marathon. Investment promotion and promotion.
On September 1, Shen Wei, former general manager of Sina National Sales, formally joined LeTV Sports and served as vice president of Le Sports Eco-Business Center, responsible for advertising sales and commercialization.
On September 16, Cheng Yizhong, founder of “Southern Metropolis Daily†and “Beijing Newsâ€, joined LeTV Sports as CEO of LeTV Hong Kong.
On September 22, LeTV Sports officially announced its exclusive rights to broadcast in the Premier League in Hong Kong over the next three seasons starting from the 2016-2017 season.
On October 26, LeTV Sports and the Dutch Ajax Club announced that they formally reached strategic cooperation. From now until the 2017-18 season, LeTV Sports will serve as Ajax's exclusive media partner in China and will launch full cooperation in content, events, membership, youth training, and business promotion.
On October 28th, LeTV joined hands with AFC and Lagardell Sports to hold a joint press conference in Beijing to announce that LeTV Sports will obtain all-media copyright of all AFC-owned sports events in mainland China from 2017 to 2020.
On October 28th, LeTV Sports and Lagardell Sports jointly announced that LeTV Sports has acquired a 20% stake in World Sports Group (WSG), becoming one of the company's three major shareholders.
On November 17th, LeTV Sports announced that it will jointly establish the "Bird's Nest Leshi Sports Culture Industry Fund" with the Bird's Nest Cultural Center, and the size of the fund will be approximately RMB 5 billion.
On November 23rd, LeTV Sports signed an agreement with ATP to become the exclusive new media partner for ATP in Mainland China from 2016 to 2020. It will bring users 22 world top ATP World Tour events every year; in addition, LeTV Sports will become The only global platinum partner from China at the ATP World Tour officially opened the full range of cooperation with the ATP World Tour in sports marketing.
On December 11th, LeTV Sports and the Haikou Municipal Government jointly announced that the two sides have reached a comprehensive strategic cooperation for the development of the sports industry. The cooperation involves co-constructing youth football training bases, co-hosting events, developing outdoor tourism, developing cycling sports, and fully arranging music and sports ecology in Haikou and other projects.
On December 16, LeTV Sports announced that it has jointly established a smart stadium operation company with Huaxi International Investment Group, ZTE Corporation and Yongle Culture. At the same time, LeTV Sports also announced that since January 1, 2016, LeTV Sports will be the Wukesong Sports Hall under the title of Huaxi International as the “Le Sports Sports Center†for the next five years.
On December 16th, LeTV Sports held the 201 Eco-Marketing Conference, and for the first time announced DISPO's new eco-marketing model and innovative marketing resources based on the eco-synergistic effect of Le Sports. In addition to the Rio Olympic Games in 2016, major events such as the French European Cup are the focus of the LeTV Sports, and Le Sports has locked in a number of exclusive rights in the five major championship teams (Germany, France, Spain, the United Kingdom, and Italy). .
Around these top events, LeTV Sports created a number of ace programs, including the "Sanwei Liaozhai" with Gao Xiaosong, Liu Jianhong, and Huang Jianxiang's three famous names; the former European captain Cannavaro and Liu Yuxi participating in the "Goddess European Cup"; Upgraded Zhan Junying's super-stars, CBA camps and other star-made programs. At the same time, it will innovate in a series of autonomous competitions such as "The Victor is the King" basketball athletics reality show, "Fighting Queen" fighting reality show, Qi Xuexue Challenge, and WRC Rally.
Comments: LeTV Sports is committed to build the world's first sports industry platform, from the current performance point of view, really out of the top, leaving the competition a certain distance. LeTV Sports is gradually subverting users' traditional sports watching methods through Internet-based broadcast. LeTV Sports’ owning of copyright has far surpassed competitors.
On January 30, the NBA and Tencent jointly announced that they have signed a five-year partnership agreement, which will be the largest international digital media cooperation in the history of the NBA. The new cooperation between the two parties will be July 1, 2015. The date came into effect.
On May 21st, Tencent held the "NBA Strategy Conference" at the Wukesong MasterCard Center, signing the NBA's exclusive live broadcast rights for five years and 500 million U.S. dollars.
On July 31st, Tencent Sports' exclusive production of "Great Hall of Fame" adopted a combination of entertainment stars and NBA superstars to combine record and reality show to help basketball teenagers with unique stories to realize their basketball dreams.
Comments: Tencent spent 500 million yuan to win the exclusive NBA broadcast rights, which captured a lot of users interested in the NBA, like to buy basketball Tencent is a good choice. However, Tencent is not bad and expects Tencent to invest more.
On March 25th, PPTV Juli announced that it will launch a series of large-scale racing events called "Running China" in 2015-2016, which is currently the largest league event in China with the highest total prize amount.
On July 12th, PPTV Sports, as the exclusive video media partner of the Shanghai Navigation Festival International Sailing Series, paid full attention to and reported on the event.
On July 13th, PPTV split the sports media division independently and established a subsidiary company to accelerate the industrial layout and capital operation in the vertical sports field.
On July 28th, PPTV Sports announced that the PPTV Sports Running Channel was formally launched.
On August 5th, PPTV Juli officially announced that No. 1 Sports won the exclusive media rights of China in La Liga in 2015-2020. Users can see the content of La Liga's 380 games in the whole year in PPTV. Important game matches will also be for Chinese fans. Modify the kickoff time.
In August, PPTV Sports announced exclusive rights to all media in Mainland China for the three years of the Dutch-League Match. PPTV Sports broadcasts PSV PSV Eindhoven, Ajax and Feyenoord in all rounds of the season.
On August 31st, PPTV Sports won the all-media live broadcasting rights of the Russian League and other leagues. In addition, it also won videos of the Champions League, Europa League and European Super Cup in 2015-16, 2016-17 and 2017-18. Live, on-demand rights. PPTV sports users will be able to watch all the 145 UEFA Champions League, 205 UEFA Cups and 1 European Super Cup.
On September 10, PPTV Sports announced that it had won the exclusive rights to the video site of U-23 Yaqing in 2016.
On September 11th, the PPTV broadcasted the NFL game of the new season.
On September 21, the second round of the 2015 AFC Champions League final was broadcast by PPTV Sports.
On October 14th, PPTV became the exclusive partner of the network for the Chinese University Student Campus Soccer League in the next three years.
In early November, Lianzhong announced that Lianzhong had signed an "Internet Copyright Cooperation Agreement" with PPTV. The agreement is valid until December 31, 2017. PPTV may be used in Mainland China (excluding Hong Kong, Macau, Taiwan): It enjoys "Five Chess and One Card" events and Beijing Lianzhong Owned Events (referred to as the 2015 World Mahjong Games and the 2015 World Computer Go Championships on both PPTV Mobile and PC). ) Exclusive information network dissemination rights.
On November 8th, PPTV Sports became the exclusive webcast cooperation media for the 2015 Shanghai International Marathon, recruiting from before the game to the start of the event.
On November 17th, PPTV announced that it had disbursed 5 billion yuan in copyright content, including the sports section. In addition, PPTV Sports also announced the appointment of a new personnel. Five Star Sports Zhang Xun served as vice president of PPTV Juli and general manager of PPTV Sports.
On November 26th, PPTV Juli announced that it will become the official TV and set-top box partner of Liverpool Football Club China mainland from January 1, 2016. Both sides will also launch limited-edition PPTV TVs customized by Liverpool Club.
Comments: PPTV has won the exclusive copyright of Asia Youth in sports events, and La Liga and the Premier League can also broadcast live and on demand. It was yesterday 2016.1.5 that PPTV and Liverpool officially cooperated.
On September 9th, iQiyi announced that it had reached a cooperation with China Net Limited to obtain the right to broadcast exclusive events from 2015 to 2018, and cooperated in promotion. Since October 3rd, iQiyi has broadcasted a full-scale Chinese network game, bringing more than 70 games live to the user, providing rich video content including news coverage of events, on-demand events, interviews for players, and extravaganza on the field.
On November 3rd, IGI signed the PGATOUR (PGA Tour) for the PGA 2016-2020 official exclusive video website.
On November 4th, iqiyi signed a longer ten-year contract with the WTA, and from 2017 onwards became WTA's digital copyright partner in China.
Iqiyi executives said that the 2016 sports club will focus on four categories of tennis, golf, extreme sports and mixed martial arts.
Comment: In addition to creating homemade content and other hardware products, iQiyi hopes to work harder in sports events. At present, it is not particularly attractive.
On May 13th, after LeSports completed the first round of financing of 800 million yuan, in addition to Wanda, Ali also became a shareholder of LeTV Sports. The Yunfeng Fund under the chairman of Alibaba's Board of Directors, Ma Yun, also participated in this round of financing.
On May 27, Tmall International and Bayern Munich announced a strategic cooperation. Bayern 2015 season star shirt is expected to pass Tmall International's first global launch for 90 million Bayern fans in China. In the future, the world's top players will also be issued limited edition jerseys and related products. The future is also expected to be released by Tmall in related products such as tickets for Bayern football.
On July 26, Spain's Real Madrid Football Club officially entered Tmall International. Real Madrid launched the sale of shirts, shoes, casual wear, bags and other items in the Tmall International flagship store, including tickets for two rounds of Chinese Tour events related to the game and limited peripheral products, etc. Real Madrid will be released in the future. Stars limited edition jerseys and limited new products around.
On September 10, Alibaba announced the establishment of Ali Sports Group, which will be jointly controlled by Alibaba Group and Sina and Yunfeng Funds.
On September 11, Alibaba Group Vice Chairman Cai Chongxin and U.S. Pac-12 Chairman Larry Scott jointly announced in Hangzhou that the two parties had reached an exclusive two-year strategic cooperation involving live tournaments, ticketing and related derivative products.
On November 18th, Ronaldo and Ronaldo International Football Academy President Carlos Weitzer reached an agreement with Ronaldo International Football Academy in China on concrete "landing" with Ali Sports. In addition, Ali Sports also has the exclusive rights and interests of Ronaldo Academy APP in China. Both parties will also jointly develop sports tourism and training products based on the theme of the Rio 2016 Olympic Games.
On December 9th, Alibaba Group announced that it had reached an 8 year cooperation agreement with FIFA. The World Club Cup, which is about to be launched, will be formally named "A-EBA Auto." After the title, the resources of the entire Alibaba ecosystem, including Alibaba Sports, will be centered around the World Club Cup and will include a series of activities ranging from event operations and ticketing operations to the development of derivatives.
On November 25, Ali Sports and China Boxing Association reached a comprehensive strategic cooperation agreement to build China's "boxing aircraft carrier."
Comments: Alibaba Sports Group, established in September, has become a rising star. It has just claimed the World Cup in just three months and signed a cooperation agreement for 8 years. Zhang Dazhong, who is at the helm of Ali Sports, was the former executive of SMG. He has been immersed in the sports industry for many years and has built many branches in the industry. We will wait and see which events Ali will hold in the future. And the important thing is to say it three times. Ali has money, Ali has money, and Ali has money. Expect to compete with LeTV.
On May 2, the NBA, the Ministry of Education of the People's Republic of China and the Oriental Pearl Group announced today that they will cooperate to build an NBA-style public basketball court under the Oriental Pearl TV Tower. The launch of this basketball court project is also part of the long-term strategic cooperation between the NBA and the Ministry of Education. Both parties plan to promote basketball training and promote basketball court construction both inside and outside the national campus, so that more Chinese young people will feel the charm of basketball.
In July 2013, BesTV received the license rights for exclusive use of the English Premier League's new media TV screens for the six seasons of the Premier League from 2013 to 2018, and has certain rights in new media such as mobile TV and online video.
On July 16, Shanghai Oriental Pearl New Media Co., Ltd. plans to participate in the investment of Infront Sports Media Group with its own funds of approximately 180.077 million euros (approximately RMB 124 million yuan, whichever is the final actual transaction result). Oriental Pearl will jointly invest with the Chinese Cultural Industry Investment Fund and jointly hold not more than 5% equity of Infront Sports.
On August 8th, BesTV Super Sports created “8.8 Soccer Carnival Nightâ€, opening Premier League match between Manchester United and Tottenham, East Asian Cup's Chinese women's football against Japanese women's football, Juventus against Lazio's Italian Super Cup three brilliant games Bring it to the fans.
The NFL regular game will be broadcast live from September 11th. The total number of events broadcast will be close to 3,000.
On October 12th, Oriental Bright Pearl’s BesTV Technology and ZTE NINETOWN jointly launched the OTT content terminal “Fans for the Gamesâ€, which is currently the first domestic OTT terminal product targeting vertical segmentation.
From Dec. 10 to Dec. 20, Oriental Vision’s new media brand, BesTV, will exclusively enjoy the HD live 2015 FIFA World Club Cup on the IPTV and BesTV client platforms.
From December 10 to December 20, FIFA Club World Cup (FIFAClubWorldCup) started in Japan. Oriental Media's new media brand BesTV will exclusively broadcast this FIFA in HD on both IPTV and BesTV client platforms.
On December 24th, BesTV BesTV, a subsidiary of Oriental Pearl, broadcasted all the "Christmas Wars" such as the NBA and the Premier League on the IPTV, OTT and BesTV mobile client platforms, creating BesTV sports Christmas season. The NBA has signed a total of three seasons of content resource authorization from 2013 to 2016. According to the cooperation agreement, BesTV broadcasts four-screen full coverage of IPTV, Internet TV, digital TV, mobile TV, etc., and annually broadcasts more than the preseason, regular season, All-Star games, playoffs, and finals. 1230 NBA games.
Comments: BesTV has so much sports copyright, in fact, Xiao Bian did not think of. For BesTV, the biggest advantage is the English Premier League or the NBA. Its copyright is large-screen, and most of the other homes are PC-based. In the development of OTT, if it is true, it is undoubtedly the best for BesTV.
On December 1, Li Ruigang announced that it invested US$400 million to lead the Manchester City Club. Prior to this, Li Ruigang’s leadership in the Chinese cultural community tossed over 8 billion to win exclusive rights for the exclusive broadcast of the Chinese Super League and won the “China Teamâ€. (China National Team) Global media exclusive broadcasting rights, China University Student Football League, Club World Cup and Germany's first-tier league and other core event resources.
On April 3rd, from the fourth round, Mango TV Internet TV will join the Golden Eagle Documentary Channel to launch a live broadcast of the Chinese Super League match this season.
On January 21st, Wanda Group formally acquired 20% of La Liga's La Liga Football Club and invested 45 million Euros to enter the club's board of directors. The two parties will jointly build a youth training center and build 3 foot schools in China.
On February 10, Wanda Group announced the acquisition of a 100% stake in Swiss Infront Sports Media Group with three agencies and management of Infront. Which Wanda Group Holdings 68.2%. According to the news, this acquisition will spend 1.05 billion euros.
On May 13th, LeTV Sports completed the first round of 800 million yuan financing, and Wan reached one of its investors and formally took a share in LeTV Sports.
On August 27, Wanda Group acquired 100% equity of WTC from US$650 million.
In November, Wanda Group issued an announcement stating that Infront Sports Media and World Triathlon Corporation (WTC) will be merged to establish a new company, Wanda Sports Holdings Limited. Wanda Sports will rely on the advantages of Infront and WTC to focus on three core businesses: ornamental sports (media & marketing business), mass participation sports (leisure sports business) and services (production, digital and service business) .
In December, Italian media reported that Wanda Sports is considering the possibility of purchasing the Tour de France, Huanyi, and Huanxi. Wanda may already begin discussions with the ASO about the acquisition of the Tour de France and West End. ASO is interested in the sports industry. the company.
Comments: Wanda has high expectations for the development of the sports industry. A series of acquisitions and the real purpose of the establishment of Wanda Sports are to strengthen Wanda's position in the sports industry. I just want to say that the national husband would like to refuel!
Sports events live streaming software free download address:
PPTV gather wonderful download address:
Http://apps.sfcdn.org/apk/com.pplive.
iQiyi TV version download address:
Http://apps.sfcdn.org/apk/com.gitvdemo.video.
Iqiyi Litchi TV download address:
Http://apps.sfcdn.org/apk/com.js.litchi.
Tencent video TV version download address:
Http://apps.sfcdn.org/apk/com.ktcp.video.
On March 11th, LeTV, RSEVentures, ReleventSports and CatalystMediaGroup announced that they will jointly bring the International Champions Cup (ICC) to the Chinese market.
On April 14, Huang Jianxiang announced his participation in LeTV Sports.
On May 13th, LeTV Sports announced the completion of the first round of financing, with a valuation of 2.8 billion and a RMB 800 million yuan in RMB funds. After the current round of financing, the shares of LeTV.com, the original controlling shareholder of LeTV Sports, dropped to approximately 10%, and Lele Interactive (the same actual controller) became a controlling shareholder.
On July 6, Ding Weijie and Jiang Zhongde formally joined the commentary camps of the Le Sporting Women's World Cup and the America's Cup, bringing wonderful football commentary to fans who like to comment in Cantonese.
On July 6th, Samsung Electronics announced that it will become the official partner of LeTV Sports, the first self-operated event, the 2015 International Champions League, with a tens of millions of sponsorship fees.
On July 9, LeTV.com announced that LeTV.com plans to jointly invest with LeTV Sports Culture Industry Development (Beijing) Co., Ltd. to invest in Beijing Active Motion Network Technology Co., Ltd., LeTV.com and LeTV.com will jointly hold Beijing Yidong 60. % of shares.
On July 15th, LeTV Sports announced Zhan Jun’s official joining, which will provide LE Sport users with exclusive explanations of sports events such as Premier League and Wimbledon in 2015-16 season.
On July 17, LeTV Sports USA headquarters was officially established.
On July 22, LeTV Sports and internationally renowned sports marketing company MP&Silva jointly announced the strategic cooperation between the two parties. After the two sides succeeded in "hand in hand," Le Sports will acquire copyrights such as Serie A, French Liga, and the England FA Cup.
On July 24th, LeTV Sports announced that it had reached an agreement with the All England Lawn Tennis Club (AELTC) to obtain the exclusive rights for new media broadcasts, distribution rights, and distribution rights for local television stations at the Wimbledon Tennis Championships 2016-18.
On July 25th, LeTV Sports adopted the 360 ​​degree panorama to broadcast the 2015 International Champions League Milan Derby for the first time.
On July 29, LeTV Sports announced that it had obtained the contractual rights for the Shenzhen Longgang Half Marathon in 2015, 2016 and 2017.
On August 26, LeTV Sports announced that it has jointly established a Chongqing LeTV Sports Industry Development Co., Ltd. with Chongqing Daily Newspaper Group. The company is the first local joint venture company of LeTV Sports, with a registered capital of 10 million yuan. LeTV Sports Holdings is more than 50%, and Chongqing Daily Newspaper Group is the second largest shareholder.
On August 27th, the Sports Bureau of Heilongjiang Province announced that it had reached a strategic cooperation with LeTV Sports. Both parties will cooperate in various fields such as ice and snow events, outdoor sports tourism, and smart stadiums.
On September 6th, LeTV Sports and Taiyuan Sports Bureau jointly announced a strategic cooperation. In the next five years, LeTV Sports will take the IAAF Gold Standards as the goal, and fully host the competition management, operation execution, and event broadcast of the Taiyuan International Marathon. Investment promotion and promotion.
On September 1, Shen Wei, former general manager of Sina National Sales, formally joined LeTV Sports and served as vice president of Le Sports Eco-Business Center, responsible for advertising sales and commercialization.
On September 16, Cheng Yizhong, founder of “Southern Metropolis Daily†and “Beijing Newsâ€, joined LeTV Sports as CEO of LeTV Hong Kong.
On September 22, LeTV Sports officially announced its exclusive rights to broadcast in the Premier League in Hong Kong over the next three seasons starting from the 2016-2017 season.
On October 26, LeTV Sports and the Dutch Ajax Club announced that they formally reached strategic cooperation. From now until the 2017-18 season, LeTV Sports will serve as Ajax's exclusive media partner in China and will launch full cooperation in content, events, membership, youth training, and business promotion.
On October 28th, LeTV joined hands with AFC and Lagardell Sports to hold a joint press conference in Beijing to announce that LeTV Sports will obtain all-media copyright of all AFC-owned sports events in mainland China from 2017 to 2020.
On October 28th, LeTV Sports and Lagardell Sports jointly announced that LeTV Sports has acquired a 20% stake in World Sports Group (WSG), becoming one of the company's three major shareholders.
On November 17th, LeTV Sports announced that it will jointly establish the "Bird's Nest Leshi Sports Culture Industry Fund" with the Bird's Nest Cultural Center, and the size of the fund will be approximately RMB 5 billion.
On November 23rd, LeTV Sports signed an agreement with ATP to become the exclusive new media partner for ATP in Mainland China from 2016 to 2020. It will bring users 22 world top ATP World Tour events every year; in addition, LeTV Sports will become The only global platinum partner from China at the ATP World Tour officially opened the full range of cooperation with the ATP World Tour in sports marketing.
On December 11th, LeTV Sports and the Haikou Municipal Government jointly announced that the two sides have reached a comprehensive strategic cooperation for the development of the sports industry. The cooperation involves co-constructing youth football training bases, co-hosting events, developing outdoor tourism, developing cycling sports, and fully arranging music and sports ecology in Haikou and other projects.
On December 16, LeTV Sports announced that it has jointly established a smart stadium operation company with Huaxi International Investment Group, ZTE Corporation and Yongle Culture. At the same time, LeTV Sports also announced that since January 1, 2016, LeTV Sports will be the Wukesong Sports Hall under the title of Huaxi International as the “Le Sports Sports Center†for the next five years.
On December 16th, LeTV Sports held the 201 Eco-Marketing Conference, and for the first time announced DISPO's new eco-marketing model and innovative marketing resources based on the eco-synergistic effect of Le Sports. In addition to the Rio Olympic Games in 2016, major events such as the French European Cup are the focus of the LeTV Sports, and Le Sports has locked in a number of exclusive rights in the five major championship teams (Germany, France, Spain, the United Kingdom, and Italy). .
Around these top events, LeTV Sports created a number of ace programs, including the "Sanwei Liaozhai" with Gao Xiaosong, Liu Jianhong, and Huang Jianxiang's three famous names; the former European captain Cannavaro and Liu Yuxi participating in the "Goddess European Cup"; Upgraded Zhan Junying's super-stars, CBA camps and other star-made programs. At the same time, it will innovate in a series of autonomous competitions such as "The Victor is the King" basketball athletics reality show, "Fighting Queen" fighting reality show, Qi Xuexue Challenge, and WRC Rally.
Comments: LeTV Sports is committed to build the world's first sports industry platform, from the current performance point of view, really out of the top, leaving the competition a certain distance. LeTV Sports is gradually subverting users' traditional sports watching methods through Internet-based broadcast. LeTV Sports’ owning of copyright has far surpassed competitors.
On January 30, the NBA and Tencent jointly announced that they have signed a five-year partnership agreement, which will be the largest international digital media cooperation in the history of the NBA. The new cooperation between the two parties will be July 1, 2015. The date came into effect.
On May 21st, Tencent held the "NBA Strategy Conference" at the Wukesong MasterCard Center, signing the NBA's exclusive live broadcast rights for five years and 500 million U.S. dollars.
On July 31st, Tencent Sports' exclusive production of "Great Hall of Fame" adopted a combination of entertainment stars and NBA superstars to combine record and reality show to help basketball teenagers with unique stories to realize their basketball dreams.
Comments: Tencent spent 500 million yuan to win the exclusive NBA broadcast rights, which captured a lot of users interested in the NBA, like to buy basketball Tencent is a good choice. However, Tencent is not bad and expects Tencent to invest more.
On March 25th, PPTV Juli announced that it will launch a series of large-scale racing events called "Running China" in 2015-2016, which is currently the largest league event in China with the highest total prize amount.
On July 12th, PPTV Sports, as the exclusive video media partner of the Shanghai Navigation Festival International Sailing Series, paid full attention to and reported on the event.
On July 13th, PPTV split the sports media division independently and established a subsidiary company to accelerate the industrial layout and capital operation in the vertical sports field.
On July 28th, PPTV Sports announced that the PPTV Sports Running Channel was formally launched.
On August 5th, PPTV Juli officially announced that No. 1 Sports won the exclusive media rights of China in La Liga in 2015-2020. Users can see the content of La Liga's 380 games in the whole year in PPTV. Important game matches will also be for Chinese fans. Modify the kickoff time.
In August, PPTV Sports announced exclusive rights to all media in Mainland China for the three years of the Dutch-League Match. PPTV Sports broadcasts PSV PSV Eindhoven, Ajax and Feyenoord in all rounds of the season.
On September 11th, the PPTV broadcasted the NFL game of the new season.
On September 21, the second round of the 2015 AFC Champions League final was broadcast by PPTV Sports.
In early November, Lianzhong announced that Lianzhong had signed an "Internet Copyright Cooperation Agreement" with PPTV. The agreement is valid until December 31, 2017. PPTV may be used in Mainland China (excluding Hong Kong, Macau, Taiwan): It enjoys "Five Chess and One Card" events and Beijing Lianzhong Owned Events (referred to as the 2015 World Mahjong Games and the 2015 World Computer Go Championships on both PPTV Mobile and PC). ) Exclusive information network dissemination rights.
On November 8th, PPTV Sports became the exclusive webcast cooperation media for the 2015 Shanghai International Marathon, recruiting from before the game to the start of the event.
On November 17th, PPTV announced that it had disbursed 5 billion yuan in copyright content, including the sports section. In addition, PPTV Sports also announced the appointment of a new personnel. Five Star Sports Zhang Xun served as vice president of PPTV Juli and general manager of PPTV Sports.
On November 26th, PPTV Juli announced that it will become the official TV and set-top box partner of Liverpool Football Club China mainland from January 1, 2016. Both sides will also launch limited-edition PPTV TVs customized by Liverpool Club.
Comments: PPTV has won the exclusive copyright of Asia Youth in sports events, and La Liga and the Premier League can also broadcast live and on demand. It was yesterday 2016.1.5 that PPTV and Liverpool officially cooperated.
On September 9th, iQiyi announced that it had reached a cooperation with China Net Limited to obtain the right to broadcast exclusive events from 2015 to 2018, and cooperated in promotion. Since October 3rd, iQiyi has broadcasted a full-scale Chinese network game, bringing more than 70 games live to the user, providing rich video content including news coverage of events, on-demand events, interviews for players, and extravaganza on the field.
On November 3rd, IGI signed the PGATOUR (PGA Tour) for the PGA 2016-2020 official exclusive video website.
On November 4th, iqiyi signed a longer ten-year contract with the WTA, and from 2017 onwards became WTA's digital copyright partner in China.
Iqiyi executives said that the 2016 sports club will focus on four categories of tennis, golf, extreme sports and mixed martial arts.
Comment: In addition to creating homemade content and other hardware products, iQiyi hopes to work harder in sports events. At present, it is not particularly attractive.
On May 13th, after LeSports completed the first round of financing of 800 million yuan, in addition to Wanda, Ali also became a shareholder of LeTV Sports. The Yunfeng Fund under the chairman of Alibaba's Board of Directors, Ma Yun, also participated in this round of financing.
On May 27, Tmall International and Bayern Munich announced a strategic cooperation. Bayern 2015 season star shirt is expected to pass Tmall International's first global launch for 90 million Bayern fans in China. In the future, the world's top players will also be issued limited edition jerseys and related products. The future is also expected to be released by Tmall in related products such as tickets for Bayern football.
On July 26, Spain's Real Madrid Football Club officially entered Tmall International. Real Madrid launched the sale of shirts, shoes, casual wear, bags and other items in the Tmall International flagship store, including tickets for two rounds of Chinese Tour events related to the game and limited peripheral products, etc. Real Madrid will be released in the future. Stars limited edition jerseys and limited new products around.
On September 10, Alibaba announced the establishment of Ali Sports Group, which will be jointly controlled by Alibaba Group and Sina and Yunfeng Funds.
On September 11, Alibaba Group Vice Chairman Cai Chongxin and U.S. Pac-12 Chairman Larry Scott jointly announced in Hangzhou that the two parties had reached an exclusive two-year strategic cooperation involving live tournaments, ticketing and related derivative products.
On November 18th, Ronaldo and Ronaldo International Football Academy President Carlos Weitzer reached an agreement with Ronaldo International Football Academy in China on concrete "landing" with Ali Sports. In addition, Ali Sports also has the exclusive rights and interests of Ronaldo Academy APP in China. Both parties will also jointly develop sports tourism and training products based on the theme of the Rio 2016 Olympic Games.
On December 9th, Alibaba Group announced that it had reached an 8 year cooperation agreement with FIFA. The World Club Cup, which is about to be launched, will be formally named "A-EBA Auto." After the title, the resources of the entire Alibaba ecosystem, including Alibaba Sports, will be centered around the World Club Cup and will include a series of activities ranging from event operations and ticketing operations to the development of derivatives.
On November 25, Ali Sports and China Boxing Association reached a comprehensive strategic cooperation agreement to build China's "boxing aircraft carrier."
Comments: Alibaba Sports Group, established in September, has become a rising star. It has just claimed the World Cup in just three months and signed a cooperation agreement for 8 years. Zhang Dazhong, who is at the helm of Ali Sports, was the former executive of SMG. He has been immersed in the sports industry for many years and has built many branches in the industry. We will wait and see which events Ali will hold in the future. And the important thing is to say it three times. Ali has money, Ali has money, and Ali has money. Expect to compete with LeTV.
On May 2, the NBA, the Ministry of Education of the People's Republic of China and the Oriental Pearl Group announced today that they will cooperate to build an NBA-style public basketball court under the Oriental Pearl TV Tower. The launch of this basketball court project is also part of the long-term strategic cooperation between the NBA and the Ministry of Education. Both parties plan to promote basketball training and promote basketball court construction both inside and outside the national campus, so that more Chinese young people will feel the charm of basketball.
In July 2013, BesTV received the license rights for exclusive use of the English Premier League's new media TV screens for the six seasons of the Premier League from 2013 to 2018, and has certain rights in new media such as mobile TV and online video.
On July 16, Shanghai Oriental Pearl New Media Co., Ltd. plans to participate in the investment of Infront Sports Media Group with its own funds of approximately 180.077 million euros (approximately RMB 124 million yuan, whichever is the final actual transaction result). Oriental Pearl will jointly invest with the Chinese Cultural Industry Investment Fund and jointly hold not more than 5% equity of Infront Sports.
On August 8th, BesTV Super Sports created “8.8 Soccer Carnival Nightâ€, opening Premier League match between Manchester United and Tottenham, East Asian Cup's Chinese women's football against Japanese women's football, Juventus against Lazio's Italian Super Cup three brilliant games Bring it to the fans.
The NFL regular game will be broadcast live from September 11th. The total number of events broadcast will be close to 3,000.
On October 12th, Oriental Bright Pearl’s BesTV Technology and ZTE NINETOWN jointly launched the OTT content terminal “Fans for the Gamesâ€, which is currently the first domestic OTT terminal product targeting vertical segmentation.
From Dec. 10 to Dec. 20, Oriental Vision’s new media brand, BesTV, will exclusively enjoy the HD live 2015 FIFA World Club Cup on the IPTV and BesTV client platforms.
From December 10 to December 20, FIFA Club World Cup (FIFAClubWorldCup) started in Japan. Oriental Media's new media brand BesTV will exclusively broadcast this FIFA in HD on both IPTV and BesTV client platforms.
On December 24th, BesTV BesTV, a subsidiary of Oriental Pearl, broadcasted all the "Christmas Wars" such as the NBA and the Premier League on the IPTV, OTT and BesTV mobile client platforms, creating BesTV sports Christmas season. The NBA has signed a total of three seasons of content resource authorization from 2013 to 2016. According to the cooperation agreement, BesTV broadcasts four-screen full coverage of IPTV, Internet TV, digital TV, mobile TV, etc., and annually broadcasts more than the preseason, regular season, All-Star games, playoffs, and finals. 1230 NBA games.
Comments: BesTV has so much sports copyright, in fact, Xiao Bian did not think of. For BesTV, the biggest advantage is the English Premier League or the NBA. Its copyright is large-screen, and most of the other homes are PC-based. In the development of OTT, if it is true, it is undoubtedly the best for BesTV.
On December 1, Li Ruigang announced that it invested US$400 million to lead the Manchester City Club. Prior to this, Li Ruigang’s leadership in the Chinese cultural community tossed over 8 billion to win exclusive rights for the exclusive broadcast of the Chinese Super League and won the “China Teamâ€. (China National Team) Global media exclusive broadcasting rights, China University Student Football League, Club World Cup and Germany's first-tier league and other core event resources.
On April 3rd, from the fourth round, Mango TV Internet TV will join the Golden Eagle Documentary Channel to launch a live broadcast of the Chinese Super League match this season.
On January 21st, Wanda Group formally acquired 20% of La Liga's La Liga Football Club and invested 45 million Euros to enter the club's board of directors. The two parties will jointly build a youth training center and build 3 foot schools in China.
On February 10, Wanda Group announced the acquisition of a 100% stake in Swiss Infront Sports Media Group with three agencies and management of Infront. Which Wanda Group Holdings 68.2%. According to the news, this acquisition will spend 1.05 billion euros.
On May 13th, LeTV Sports completed the first round of 800 million yuan financing, and Wan reached one of its investors and formally took a share in LeTV Sports.
On August 27, Wanda Group acquired 100% equity of WTC from US$650 million.
In November, Wanda Group issued an announcement stating that Infront Sports Media and World Triathlon Corporation (WTC) will be merged to establish a new company, Wanda Sports Holdings Limited. Wanda Sports will rely on the advantages of Infront and WTC to focus on three core businesses: ornamental sports (media & marketing business), mass participation sports (leisure sports business) and services (production, digital and service business) .
In December, Italian media reported that Wanda Sports is considering the possibility of purchasing the Tour de France, Huanyi, and Huanxi. Wanda may already begin discussions with the ASO about the acquisition of the Tour de France and West End. ASO is interested in the sports industry. the company.
Comments: Wanda has high expectations for the development of the sports industry. A series of acquisitions and the real purpose of the establishment of Wanda Sports are to strengthen Wanda's position in the sports industry. I just want to say that the national husband would like to refuel!
Summing up: It's a good thing to fight for hegemony. The road to copyright is also becoming clearer in China. It's just a bit of a hassle for the user, because there is more work to identify and learn the best product for their needs. The struggle for sports copyright is a monopoly and lore!
Next:A large sum of live on-demand software in 2015, one can not be less