Shanghai opened the “barbecue†model with a high temperature of 40 degrees. From the Mercedes-Benz Cultural Center on the Huangpu River to the Expo Pavilion China Pavilion across the road, a tourist did not appear. However, in the exhibition hall inside this cultural center, there is a row full of people.
The PlayStation China conference kicked off at 2 o'clock in the morning. After Oda Hiroyuki, executive vice president of Sony Asia Entertainment, introduced a series of games to be introduced to China, the press conference concluded. It wasn't until the audience rang with applause and cheers that he finally seemed to "remember" one more thing - introducing the PlayStation VR.
On the morning of the 28th, at the ChinaJoy Sony PlayStation booth, Sina Technology had not been able to experience it after queuing for nearly an hour. A viewer who had just completed the experience came out to call him fun. He claimed to be a loyal player to the Sony PS. He had long been looking forward to the PS VR and was ready to “recharge faith†on the day of booking. There are more than one "soap powder" like him: At 12 o'clock on the 28th of July, less than a minute after PS VR opened the booking, Tmall and Jingdong sold out.
On the morning of the 29th, the weather was still hot. In the Boya Hotel in Pudong, Wang Congqing, general manager of HTC Vive China, accepted interviews with multiple media including Sina Technology, focusing on PS VR, VR content, difficulties faced by VR popularity, etc. One hour of the interview soon expired.
Subsequently, the HTC Vive staff took the media to the ChinaJoy Pavilion and chose four exhibitors to experience. At this time, the entire VR exhibition area has been like a market for the New Year. Each booth is lined with young people waiting for the experience.
PS VR is the gospel for gamers
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Obviously, the PS VR has already covered the appetites of many game lovers. On the PlayStation China conference site, every time Odachi announced a game, the scene will ring with a burst of cheers. On ChinaJoy, there are long queues of enthusiasts waiting for the experience of Sony's VR games for three consecutive days. In contrast, the Microsoft Xbox booth opposite the PlayStation shows a sharp contrast to the traffic.
This contrast reflects to some extent the embarrassment of the console game market. According to the "China Game Industry Report" recently released by the Games Working Committee, the console game has missed the golden period of development, because the domestic audience is limited, and the payment mode does not match most of the domestic users' payment habits. Sony's PlayStation and Microsoft's XBOX have successively Enter the Chinese market, but the overall development results are flat.
With the launch of PS VR, Sony is more willing to see it as a major addition to the current console game business. President Tian Tianwu of Sony Interactive Entertainment (Shanghai) told Sina Technology that VR can bring new opportunities to traditional PS consoles. Some users may want to experience VR products and therefore purchase PS consoles. On the contrary, the game itself can also bring a brand new experience to the user through VR, which also brings new possibilities to the host business.
"If we want to mention the game and mention VR, we think the first choice is PS VR," said Tian Tianwu. He also did not deny that "there will be more possibilities in the future," but "every product has its position in the minds of consumers."
In the field of VR games, Sony is obviously well-prepared. At this year's E3 show, Sony has announced that in October this year, there will be 50 games and PS VRs in North America simultaneously. There are 23 models in China, of which 14 have been approved by regulatory agencies. In the future, this heavyweight game, "Final Fantasy 15," will also introduce the VR version.
"If only a piece of hardware, a game is not, such equipment is no one wants." Oda Bo said. According to him, the development of PS VR lasted for several years, and the technical progress was very smooth. After the hardware was developed, Sony took the hardware to talk to the game developers and brought it to the market until the game content was almost the same.
Is HTC and Sony just an opponent?
HTC Vive
Choosing a breakthrough in the game field is also a strategy for HTC that entered the Chinese market earlier than the PS VR. Wang Congqing, general manager of HTC Vive China, said in an interview with Sina Technology in March this year that the users who most want to experience VR in the world are game enthusiasts. Most of the first users of HTC Vive should also be gamers.
But HTC’s ambitions are more than that, and the game may be just a stepping stone. In April of this year, HTC Chairman Wang Xuehong announced that it will implement the Vive X accelerator program and will invest more than US$100 million in funds to support VR content and technology teams and create VR ecosystems. At the MWC Shanghai at the end of June, HTC announced that it has established virtual reality venture alliances with 28 venture capital companies including Sequoia Capital and Jingwei Venture Capital. Today, the venture capital alliance has reached 36 members. The available investment amount reaches 12 billion U.S. dollars.
According to Wang Congqing, the registration of the first batch of Vive X accelerators participating in the entrepreneurial team was completed at the end of May. More than 1200 VR startup teams from over 30 countries in Asia, Europe, North America and South America applied to join the accelerator. Currently, 33 related companies have passed. Auditing, only 5 in the game field.
Although you don't want to target the game as much as the PS VR, there is no doubt that the game will allow more ordinary people to experience the wonders of virtual reality.
This situation is reflected in ChinaJoy. In addition to game developers, AMD and Nvidia's technology vendors who cooperated with HTC also set up booths to receive young people lined up to experience VR games.
“It's hard to describe the feeling that VR brings to everyone. It's better to see VR than to see oneself and to experience it personally.†Tian Tianwu also believes that Sony is also trying to explore the offline experience store. The first batch will have more than 20 cooperation. The offline mall provides experience services. “I hope that users will try this product at least once before buying this product, and then try different games to see if it is really suitable for you.â€
Like PS VR, HTC Vive also wants to bring the VR experience to more and more people. According to Wang Congqing, there are more than 100 offline experience shops currently collaborating with HTC. By the end of the year, this number may exceed 10,000.
In fact, in addition to letting more people come into contact with VR games, the bigger obstacle lies in the price. At present, the cost of tens of thousands of people still makes most people frustrated with VR. PS VR is priced from 2999 yuan, with the PS 4 host can play. The HTC Vive BNM is priced at 6,888 yuan, and it needs to be matched with a high-end computer. The cost has exceeded 10,000 yuan at least. The closer the price is to the people, the more likely it is to approach more users. From this perspective, the entry of PS VR is not a bad thing for HTC, at least one teammate on the road to promote VR popularity.
For Sony's VR products to be shipped in October, Wang Congqing made a sharp comment: "PS VR experience is not good, many fans will be very disappointed to buy", "PS VR is just a game console, VR is not equal to the game console." However, the experience of PS VR's hot scene just gave a side response. A media reporter who was present told Sina Technology that VR games are still the easiest to accept and are one of the best ways to realize cash, based on current hardware and content levels.
Of course, the value of VR goes far beyond the game. According to a VR research report released by German Bank in March this year, in addition to games, live events, video entertainment, healthcare, real estate, education, etc. are also the areas where VR applications are most promising.
Wang Congqing also understands the difficulty of going. "The biggest problem we have now is education market, because many people don't understand what VR is. Many users only use some mobile phone boxes. Because they have very few applications or they have poor interaction, they will feel that VR is not mature, this is not the true state of VR."
For the entire VR industry, the game may just be the beginning, and it takes time to cultivate users. From this perspective, "We and Sony are not opponents," said Wang Congqing.
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