Following the layoffs of the storm mirror, there was a vr company’s salary cuts.

Vr film, vr games, vr education, vr medical, vr real estate...vr seems to have become a versatile noun, but as the capital gradually enters the cold winter, and the vr experience is not improved significantly, the startup company is gradually chaotic With the formation of the foot, some of the dark side of the unspeakable person was gradually exposed.

Previously, Stormwind, a subsidiary of Stormwind, one of the industry benchmarking companies, has recently fallen into a layoff. Some media reports said that "the Storm Mirror team is almost squatting and layoffs are completed this week." Storm Mirror also issued a public statement on this, although it did not respond to the proportion of layoffs, but said that the personnel changes belong to the company's normal Business adjustment.

A few days ago, some netizens broke the news. Many people made banners at the entrance of Shengjing Innovation Center, condemning "Shengjing Network Partner Wang Xiangyun maliciously arrears employee salaries and reimbursement of more than 2 million."

In this regard, Wang Xiangyun, a partner of Shengjing Network, issued a statement, stating that the labor dispute was caused by the difficulties of capital turnover due to various factors, such as “Jingjing Vision”. Network Technology Co., Ltd. does not matter. Although Wang Xiangyun is a shareholder of the public view, "the main body of wage arrears is the public view, not the company's shareholder Wang Xiangyun himself."

According to the official website, Zhongjing Vision started its operation in January 2015. It claims to be a company that is rare in the industry and is engaged in AR and vr product development and technological innovation. It has declared more than 20 in just over a year. Half of the patents were patents for inventions. They were officially put into operation in January 2015. In April 2016, the first AR sports smart glasses, AlfaReal AR, were released. However, in the near term, it seems that there are difficulties in cash flow and problems such as salary arrears. .

In April of this year, Zhongjing Vision officially released AR sports smart glasses products, priced at 2,999 yuan, the product launched crowdfunding in Jingdong. According to the Jingdong page, the AR glasses have raised 1,463,700, and the total sales of each version add up to 330.

The official view of the public view, the Jingdong crowdfunding has already broken a million on the first day, it sounds very good, but apart from the crowdfunding of Jingdong, this product is almost no one cares. From the search feedback of Taobao, there is only one transaction record.

In the past six months, many vr companies have been exposed to layoffs.

The vr company that suffered a layoff scandal also has Storm Mirror, a company that claims to focus on vr technology development is exposed to 40% to 50%. In addition, Mido Entertainment is suspected of defaulting on wages. According to the information from the media and the media, the number of people who have defaulted on wages has reached 80, and the irregular layoffs and the owed wages of 8,000 yuan have also been deducted.

The official introduction shows that Mido Entertainment is committed to creating a vr panoramic video entertainment platform. Focusing on entertainment, through the new media interaction technology vr for entertainment marketing and quality content production. The team covers the entire industry chain of vr content production, including content production, App platform, live broadcast platform, hardware equipment, and has cooperated with many artists, including Lu Han, Shang Wenyi, Wang Feng, Li Yifeng, Wu Yifan and so on. The company has previously obtained a round of angel financing of tens of millions of yuan, with a valuation of more than 100 million.

Judging from the news of Mido Entertainment, the startup company's "ambition" is very big, and it will achieve strategic cooperation with platform-level companies such as Hunan Satellite TV and Youku Tudou, and they must also build the vr entertainment ecosystem.

But what is the real effect? At present, Mido Entertainment has not disclosed any data of vr concert, vr live broadcast, vr video, but from the Baidu index, Mido Entertainment has been very dull, only a small peak appeared on July 6 because of this company. Opened a strategic conference, whether it was announced that the strategic cooperation with the excellent soil, or the vr version of the Luhan concert, did not cause too much waves, the official microblog of its 130,000 fans, there are few comments.

Up to now, Mido Entertainment officially did not publicly respond to the "arrears of wages", but from a business logic point of view, shouting the slogan of "building a platform", it is not enough to rely solely on tens of millions of financing, if its own hematopoietic capacity Insufficient, arrears of wages, layoffs is probably a normal thing.

Vr industry ushered in reshuffle, the tide of closure is still behind

In an interview with ABC not long ago, Apple CEO Cook talked about the limitations of vr technology in application and commercial realization, and said that AR technology is more optimistic than vr, in fact, after nearly two years of rapid blush The vr industry has entered an adjustment phase and ushered in a turning point in development.

On the one hand, there is information showing that in 2014 there were more than 200 companies doing vr helmets in China. In 2015, there were only 60 more, and most of the vr equipment companies were dead. On the other hand, capital's enthusiasm for the vr industry has also declined. According to CBI data, after entering 2016, the global vr investment volume has begun to decline after several consecutive quarters of growth. According to statistical analysis, the financing scale of the vr field has dropped from nearly 900 million yuan at the end of 2015 to a total financing of 816 million yuan in the first quarter of 2016, and then only four or five startup companies in the second quarter of 2016 have obtained financing. To date, many capitals have even withdrawn from multiple projects in the field.

Some insiders pointed out that in the past two years, there has not been a real explosion in the vr field to shake the development of the whole industry. The whole industry is thunderous and heavy, although the Sony PSvr sold in Japan within a week. Wantai, and expects more than 23 million consumers worldwide interested in vr helmets, is expected to sell 2.6 million sets of PlayStaTIon vr before the end of the year, but in this immature industry background, the product has not triggered a huge market reaction.

On the other hand, the domestic vr industry-related technology and hardware equipment are not far from abroad. Although some companies have released several vr/AR products, based on the price is not expensive, the public is also taking advantage of the freshness; but after the trial, often because of the rough experience of vertigo, immersion, etc., no longer nostalgia . At the same time, there are not many input devices that implement more complex interactions, and it is not easy to carry, and the vr mobile phone is only a research stage.

Related reading: Storm Mirror big layoffs VR bubble bursting soon?

Mattress Staple

Mattress Staple,Durable Furniture Staple,Houseware Sofa Staple,Rust Proof Hog Rings Nails

Zhejiang Best Nail Industrial Co., Ltd. , https://www.beststaple.com