Microsoft has not given up on the smartphone market to acquire InMobi

NetEase Technology News February 1st, according to Yahoo Financial Report, if Microsoft can successfully acquire InMobi, it may increase Microsoft's market share in the smart phone market. Recently, there is news that Microsoft will acquire InMobi in 2016. InMobi's data and analysis can provide Microsoft with more detailed customer demand data for the Indian and Chinese markets. At the same time, InMobi's main target market is emerging markets, and with the increasing popularity of smartphones, InMobi may help Microsoft increase its market share in emerging markets such as India or China. Microsoft's recently released Lumia 950 and Lumia 950 XL are equipped with the latest Windows 10 system, but this did not help Lumia gain more users in the smartphone market.

Microsoft hopes to compete with Apple's iOS system and Google's Android system through the Windows 10 system. Although Microsoft has announced that it will launch a web client to help users export applications from Apple devices or Google devices to Windows phone clients or computer clients, this feature has not been released so far. But in any case, it should not be denied that Microsoft hopes that Windows 10 will become a platform for any mobile phone.




China has the largest smartphone market, and China will always have the largest number of smartphone users. At the same time, the Indian smartphone market is also developing very rapidly, or will surpass the US as the second largest market in 2017.

InMobi will help Microsoft strengthen its position in the Chinese market. Recently, Microsoft is negotiating with the Chinese government about the customization of the Windows 10 operating system. At the same time, after realizing the importance of the Indian market, Foxconn also announced that it will invest 5 billion US dollars in the Indian smartphone market in the next five years.