At the “Legal Evening News†3D Industry Forum that ended on January 10th, many well-known domestic experts and business leaders spoke and discussed the current status and development prospects of China’s 3D industrial market. At the meeting, all 3D TV companies explained the current status of domestic 3D TVs.
At the same time, experts generally believe that with regard to the current development of domestic 3D TVs, there are still many problems such as comfort, film sources, and 3D TV standards.
Data from stores such as Suning and Gome show that the market share of 3D TVs ranges from zero to 5%. It takes only half a year. The LED used a year.
3D TV Changhong: Active shutter 3D technology into the high-end mainstream 3D television experts, known as the Changhong 3D TV, in this 3D industry annual conference shine. In fact, as early as March 2010, Changhong took the lead in releasing the first interactive 3D TV in China. The latest color TV market retail monitoring data from China Yikang and Aowei Consulting showed that from January to December 2010, Changhong 3D TVs accounted for 46.7% of domestic brands.
After nearly a year of development, Changhong 3D products are the most complete models on the market and the most extensive screen size coverage.
There are two main types of 3D products: active shutter and polarized light. Among them, Changhong, Samsung, Sony and other 3D TV manufacturers generally adopt active shutter 3D technology. Compared with the polarized 3D technology, the active shutter technology can make up for the defects of the viewing angle and sharpness. In 3D mode, the active shutter 3D TV can display 1080P Full HD 3D images, can achieve 360-degree full-angle viewing, and out The screen is better and the image is better.
Insiders pointed out that active shutter 3D technology will become the dominant high-end technology for future 3D TVs. In the future, Changhong 3D TV will adopt the active shutter type, polarized dual technology platform, PDP, LED, LCD full product line development strategy, committed to bring more choices for consumers. The high-end flagship product will be equipped with active shutter 3D technology as a standard, while passive low-end 3D TVs will be launched for low-end and mid-range users.
Haier: Polarized type 3D TV is more cost-effective Haier color TV has been committed to the development of technology, 3D TV will soon become the TV industry's development trend and will quickly spread, technology-led Haier, is also walking in the market in the field of 3D smart TV Front-end.
Haier has already listed active shutter 3D televisions and polarized 3D televisions.
In polarized 3D TVs, Haier 3D TV has a high price/performance ratio. According to reports, the price of polarized 3D TVs is close to the price of ordinary non-3D TVs, and the price of 3D glasses used for viewing is also very cheap, so that more users can choose to purchase 3D TVs and can watch 3D. TV.
However, it is worth reminding consumers in the end that when choosing a 3D TV, we must choose a 3D TV that can be compatible with any 3D signal. Because the country has not yet established a standard for 3D signals, consumers can only choose to have full mode. 3D TV cannot be eliminated. In the selection of smart TVs, consumers are also asked to recognize that only TVs with software and hardware that can be upgraded are real smart TVs.
3D game domain Netease: 2011 3D online games will erupt from 2010 to date, the domestic 3D online game market began to recover, first is Netease's first 3D product "world 2".
The success of “The World 2†mainly consists of advocating green online games. The products have rich national rhyme features. The game scene can be seen in every landscape, brick, tile, building style, and national costume. This makes the player feel more intimate. In addition, after 6 years of research and development, the picture is more exquisite and the operation is more flexible, becoming the standard work of domestic 3D products.
At the same time, there are ACT (action games) and STG (shooting games) online games on the online game market, which are gradually accepted by players.
In 2011, the most popular player in China is the 3D turn-based game, “Creation of the Westâ€, which is an online game featuring beautiful pictures, 2D operation features, and continuous national character!
The future of 3D online games will be the focus of attention of almost all game manufacturers in China. In 2010, more 3D products in the domestic market are MMOs (large online online games), but judging from future development trends, many game companies in the short term will rapidly develop various types of 3D gaming products. More and more players will accept 3D online games.
Blu-ray Association in the field of 3D technology: Blu-ray player price is less than 1,000 yuan According to the Blu-ray Association survey, more than 40 companies have obtained the Blu-ray format and logo licensing (FLLA) in the country, many of which are Designing 3D products, many companies have already made 3D products, and many of the company's products have been listed and exported, providing consumers with a very rich selection of players, the low-end brand has reached 1,000 yuan or less.
In fact, judging from the current domestic market, the environment of the genuine market is good. When you are not particularly easy to find content on the Internet, and you want to see more, there are new market demands. For now, Blu-ray is the best way to distribute movies. The format has a 3D high-capacity optical disc, which has reached a 20% user ownership rate in developed countries for five years. We don’t think it is fundamental for streaming media or downloads. contradictory. Because blue light can provide a complete and top-notch experience.
The Blu-Ray Association believes that with the improvement of economic level, living standards, and income levels, Chinese consumers will gradually shift from viewing poor quality pirated disks and gradually enjoying the different audiovisual experiences brought to them by Blu-ray technology.
New music source in the film source area: 3D TV will be another driving force for Blu-ray BD. The data from Sony Music shows that the home ownership rate of European BD players will increase from 10% in 2009 to 40% in 2013. The U.S. growth is even more significant, and it is expected that the penetration rate will reach 40% in 2011. According to the current speed of 3D TV development, the popularity of 3D TVs in 2014 will be another driving force for Blu-ray BD.
As of December 31, 2010, Xinsuo Music has replicated a total of 400 program varieties for the domestic market, about 1 million, including 15 3D programs and about 110,000. The average demand for each program in the domestic market: 2500 films/programs, of which 3D programs: 7333 films/programs (mainly random disks). This includes Hollywood 3D movies released in 2010 including Avatar, Alice in Wonderland, The Battle of the Gods, and The Lightning Dog.
Judging from the current industrial layout, Xinsuo Music has already been able to copy and produce CDs, DVDs, and BD products after completing its global Blu-ray distribution. It is an important disc supplier for many entertainment software and electronic product companies.
Amazon in channel area: The average price of 3D TV online is RMB 15,000. As Amazon.com, the largest authentic online shopping mall in China, Guo Zhaohui, vice president of consumer electronics and digital 3C products, says that many new 3D TV brands are now in Amazon.com. On sale.
Usually, 3D TVs sell at more than 20,000 in physical stores, and Amazon maintains about 15,000, which gives 3D TV buyers a great choice for cost-effectiveness. "The Amazon is China's largest genuine online mall, playing the role of a channel provider in today's 3D TV boom." This is the original speech delivered by Guo Zhaohui at the 3D Industry Summit Forum of the Legal Evening News.
With the popularity of 3D movies and CDs, it is believed that 3D TVs will have an optimistic trend in the future of online shopping. In terms of prices, the cost of 3D TVs has been declining year by year, and Amazon as a channel end should present its low-cost advantages to consumers.
Expert opinion 3D TV will be widely popular next year but problems cannot be ignored Regarding the current status of domestic 3D TVs, Zhang Subing, deputy director of the Center for Conformity Testing of the Digital TV Standards Department of the Ministry of Industry and Information Technology, said that although 3D is a high-margin television with a promising outlook, it has become a very promising TV variety. Manufacturers compete for market share breakthroughs, and many experts predict that in 2011, 3D TVs will become as popular as LEDs.
In addition, Zhang Subing said that in terms of the current 3D TV market, the issues of comfort, source, and 3D TV standards all need to be resolved.
3D TV involves multiple links such as content production, compression coding, transmission, decoding, display terminals, interfaces, and test methods. Each link needs to develop corresponding standards. Currently, the 3D TV terminal is directly related to the 3D TV terminal. Stereoscopic Television Terminology and Stereoscopic Television Image Quality Testing Methods. Other standards directly related to 3D TV terminals have not yet been developed.
Zhang Subing believes that the reason why 3D TV has produced a series of crisis of confidence is mainly due to the technical defects in the current shutter 3D TV. Nowadays, the realization of shutter-type 3D technology requires a pair of glasses. However, due to the existence of persistence of vision, when watching 3D TV programs, the human eye will feel that “positions have a certain distance but overlapped images†and directly cause “ Dizziness" factor.
However, because the mainstream shutter-type 3D TVs still suffer from dizziness, nausea and other health risks, most consumers are still in a wait-and-see attitude. Therefore, it will take time for 3D TVs to gain more recognition and a bigger market.
For the film source problem, Zhang Subing gave an example: If you go to Zhongguancun to buy a 3D movie, you still have several kinds of movies. They are all movies that can be called “pseudo 3D†after a movie theater has been released for several months. Battle of the gods, etc.
At present, mainstream 3D TV manufacturers are negotiating with major movie producers to persuade them to expand 3D sources. The latest news said that George Lucas intends to reconvert the sci-fi classic "Star Wars" series into a 3D version.
At the same time, experts generally believe that with regard to the current development of domestic 3D TVs, there are still many problems such as comfort, film sources, and 3D TV standards.
Data from stores such as Suning and Gome show that the market share of 3D TVs ranges from zero to 5%. It takes only half a year. The LED used a year.
3D TV Changhong: Active shutter 3D technology into the high-end mainstream 3D television experts, known as the Changhong 3D TV, in this 3D industry annual conference shine. In fact, as early as March 2010, Changhong took the lead in releasing the first interactive 3D TV in China. The latest color TV market retail monitoring data from China Yikang and Aowei Consulting showed that from January to December 2010, Changhong 3D TVs accounted for 46.7% of domestic brands.
After nearly a year of development, Changhong 3D products are the most complete models on the market and the most extensive screen size coverage.
There are two main types of 3D products: active shutter and polarized light. Among them, Changhong, Samsung, Sony and other 3D TV manufacturers generally adopt active shutter 3D technology. Compared with the polarized 3D technology, the active shutter technology can make up for the defects of the viewing angle and sharpness. In 3D mode, the active shutter 3D TV can display 1080P Full HD 3D images, can achieve 360-degree full-angle viewing, and out The screen is better and the image is better.
Insiders pointed out that active shutter 3D technology will become the dominant high-end technology for future 3D TVs. In the future, Changhong 3D TV will adopt the active shutter type, polarized dual technology platform, PDP, LED, LCD full product line development strategy, committed to bring more choices for consumers. The high-end flagship product will be equipped with active shutter 3D technology as a standard, while passive low-end 3D TVs will be launched for low-end and mid-range users.
Haier: Polarized type 3D TV is more cost-effective Haier color TV has been committed to the development of technology, 3D TV will soon become the TV industry's development trend and will quickly spread, technology-led Haier, is also walking in the market in the field of 3D smart TV Front-end.
Haier has already listed active shutter 3D televisions and polarized 3D televisions.
In polarized 3D TVs, Haier 3D TV has a high price/performance ratio. According to reports, the price of polarized 3D TVs is close to the price of ordinary non-3D TVs, and the price of 3D glasses used for viewing is also very cheap, so that more users can choose to purchase 3D TVs and can watch 3D. TV.
However, it is worth reminding consumers in the end that when choosing a 3D TV, we must choose a 3D TV that can be compatible with any 3D signal. Because the country has not yet established a standard for 3D signals, consumers can only choose to have full mode. 3D TV cannot be eliminated. In the selection of smart TVs, consumers are also asked to recognize that only TVs with software and hardware that can be upgraded are real smart TVs.
3D game domain Netease: 2011 3D online games will erupt from 2010 to date, the domestic 3D online game market began to recover, first is Netease's first 3D product "world 2".
The success of “The World 2†mainly consists of advocating green online games. The products have rich national rhyme features. The game scene can be seen in every landscape, brick, tile, building style, and national costume. This makes the player feel more intimate. In addition, after 6 years of research and development, the picture is more exquisite and the operation is more flexible, becoming the standard work of domestic 3D products.
At the same time, there are ACT (action games) and STG (shooting games) online games on the online game market, which are gradually accepted by players.
In 2011, the most popular player in China is the 3D turn-based game, “Creation of the Westâ€, which is an online game featuring beautiful pictures, 2D operation features, and continuous national character!
The future of 3D online games will be the focus of attention of almost all game manufacturers in China. In 2010, more 3D products in the domestic market are MMOs (large online online games), but judging from future development trends, many game companies in the short term will rapidly develop various types of 3D gaming products. More and more players will accept 3D online games.
Blu-ray Association in the field of 3D technology: Blu-ray player price is less than 1,000 yuan According to the Blu-ray Association survey, more than 40 companies have obtained the Blu-ray format and logo licensing (FLLA) in the country, many of which are Designing 3D products, many companies have already made 3D products, and many of the company's products have been listed and exported, providing consumers with a very rich selection of players, the low-end brand has reached 1,000 yuan or less.
In fact, judging from the current domestic market, the environment of the genuine market is good. When you are not particularly easy to find content on the Internet, and you want to see more, there are new market demands. For now, Blu-ray is the best way to distribute movies. The format has a 3D high-capacity optical disc, which has reached a 20% user ownership rate in developed countries for five years. We don’t think it is fundamental for streaming media or downloads. contradictory. Because blue light can provide a complete and top-notch experience.
The Blu-Ray Association believes that with the improvement of economic level, living standards, and income levels, Chinese consumers will gradually shift from viewing poor quality pirated disks and gradually enjoying the different audiovisual experiences brought to them by Blu-ray technology.
New music source in the film source area: 3D TV will be another driving force for Blu-ray BD. The data from Sony Music shows that the home ownership rate of European BD players will increase from 10% in 2009 to 40% in 2013. The U.S. growth is even more significant, and it is expected that the penetration rate will reach 40% in 2011. According to the current speed of 3D TV development, the popularity of 3D TVs in 2014 will be another driving force for Blu-ray BD.
As of December 31, 2010, Xinsuo Music has replicated a total of 400 program varieties for the domestic market, about 1 million, including 15 3D programs and about 110,000. The average demand for each program in the domestic market: 2500 films/programs, of which 3D programs: 7333 films/programs (mainly random disks). This includes Hollywood 3D movies released in 2010 including Avatar, Alice in Wonderland, The Battle of the Gods, and The Lightning Dog.
Judging from the current industrial layout, Xinsuo Music has already been able to copy and produce CDs, DVDs, and BD products after completing its global Blu-ray distribution. It is an important disc supplier for many entertainment software and electronic product companies.
Amazon in channel area: The average price of 3D TV online is RMB 15,000. As Amazon.com, the largest authentic online shopping mall in China, Guo Zhaohui, vice president of consumer electronics and digital 3C products, says that many new 3D TV brands are now in Amazon.com. On sale.
Usually, 3D TVs sell at more than 20,000 in physical stores, and Amazon maintains about 15,000, which gives 3D TV buyers a great choice for cost-effectiveness. "The Amazon is China's largest genuine online mall, playing the role of a channel provider in today's 3D TV boom." This is the original speech delivered by Guo Zhaohui at the 3D Industry Summit Forum of the Legal Evening News.
With the popularity of 3D movies and CDs, it is believed that 3D TVs will have an optimistic trend in the future of online shopping. In terms of prices, the cost of 3D TVs has been declining year by year, and Amazon as a channel end should present its low-cost advantages to consumers.
Expert opinion 3D TV will be widely popular next year but problems cannot be ignored Regarding the current status of domestic 3D TVs, Zhang Subing, deputy director of the Center for Conformity Testing of the Digital TV Standards Department of the Ministry of Industry and Information Technology, said that although 3D is a high-margin television with a promising outlook, it has become a very promising TV variety. Manufacturers compete for market share breakthroughs, and many experts predict that in 2011, 3D TVs will become as popular as LEDs.
In addition, Zhang Subing said that in terms of the current 3D TV market, the issues of comfort, source, and 3D TV standards all need to be resolved.
3D TV involves multiple links such as content production, compression coding, transmission, decoding, display terminals, interfaces, and test methods. Each link needs to develop corresponding standards. Currently, the 3D TV terminal is directly related to the 3D TV terminal. Stereoscopic Television Terminology and Stereoscopic Television Image Quality Testing Methods. Other standards directly related to 3D TV terminals have not yet been developed.
Zhang Subing believes that the reason why 3D TV has produced a series of crisis of confidence is mainly due to the technical defects in the current shutter 3D TV. Nowadays, the realization of shutter-type 3D technology requires a pair of glasses. However, due to the existence of persistence of vision, when watching 3D TV programs, the human eye will feel that “positions have a certain distance but overlapped images†and directly cause “ Dizziness" factor.
However, because the mainstream shutter-type 3D TVs still suffer from dizziness, nausea and other health risks, most consumers are still in a wait-and-see attitude. Therefore, it will take time for 3D TVs to gain more recognition and a bigger market.
For the film source problem, Zhang Subing gave an example: If you go to Zhongguancun to buy a 3D movie, you still have several kinds of movies. They are all movies that can be called “pseudo 3D†after a movie theater has been released for several months. Battle of the gods, etc.
At present, mainstream 3D TV manufacturers are negotiating with major movie producers to persuade them to expand 3D sources. The latest news said that George Lucas intends to reconvert the sci-fi classic "Star Wars" series into a 3D version.
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