Sandy Bridge sparks new wave of listings

It is no exaggeration to say that the second-generation Smart Core processor is a milestone in the history of Intel products. The separation of processors and graphics chips from the separation to the integration, as Intel decided that the processor from single-core to multi-core, this directional change is doomed to write a heavy stroke in the history of computing evolution.

On January 6, Intel released a new Core processor series at the 2011 CES (International Consumer Electronics Show) in Las Vegas (product development code: Sandy Bridge). China also launched the same period and invited participants to participate. A brand new visual journey. This means that Intel, which has the highest market share in the general-purpose processor and integrated display chip market, continues its traditional advantage with a brand-new user experience and competitive power. What is associated with this kind of platform innovation is the new business opportunities brought about by the new round of integrated innovation in the industrial ecosystem.

Applying New Changes Intel President and CEO Otellini used "unprecedented" to describe the revolutionary user experience brought about by this product innovation. The time span was from joining Intel more than 30 years ago.

Although it was only a year away from the first generation of intelligent Core processors that introduced intelligent features last time, the new Core Core was reloaded and this pace was not evaluated as "over-innovation." The external environment has changed. If the changes in this application are not obvious enough in the past few years, and people are tangled up in order to upgrade their hardware and software, people now have to worry about it often.

The data best describes the problem. As of June 2010, statistics show that there are more than 2 billion Internet users worldwide, and such a large user base rapidly promotes the creation and sharing of consumer content. Pictures and videos become the most popular language on the Internet.

Every month, 12.2 billion videos are entered into our field of vision and 2.5 billion pictures are uploaded to Facebook... The curve of user-created content has been on the rise. The same is true for content sharing. From 2006 to 2010, the use of video sharing websites has doubled. It is expected that in 2013, video traffic will account for 90% of Internet traffic.

The data reveals the current popular visual life. Visual impact is the most direct. A recent Intel survey commissioned by Harris Interactive revealed that most Chinese adults gain visual experience in creating, recording, sharing, viewing, and other visual content through images, videos, communities, blogs, and newsletters. This experience extends our personalization needs, and it also gave birth to personalized computing.

It is worth pondering that content consumer terminals represented by tablet PCs and smart phones are accelerating the popularity of this personalized demand among the general public, but where does the content come from? We need higher-quality images and videos, smoother games, and more immersive movies, and we still need computers that are responsible for creating content and processing information. When the industry questions whether PC is old, where does it go? How to rejuvenate vitality through evolution?

Yang Xu, president of Intel China, believes that computer and iPhone, iPad products are complementary relationship, the computer is still the main function of basic functions and performance applications, it requires new motivation is intelligence, performance and vision, these past separate design requirements are Through the second generation of smart Core processors become a reality.

New Technology Changes "Intel has taken into account future experience requirements. In the future, more consumers will be able to experience high-definition, 3D, etc. effects after using the second-generation smart Core Duo." Yang Xuan introduced the new product. In addition to a higher degree of intelligence and greater computing power, the more prominent performance is the achievement of a breakthrough in visual experience. This is a new microarchitecture design that seamlessly integrates enhanced visual and 3D graphics processing "core" into high-performance processors.

Zhang Jian, an Intel client platform manager, explained the technical details. At that time, it was named "core" graphics card because it completely broke through the concept of integrated graphics and was designed and manufactured completely with the processor. At the same time, intelligence has also extended from traditional computing to visual computing. Obviously, this will significantly improve graphics performance in high-definition media processing and mainstream games, helping to control overall power consumption. For consumers, this means that computers will be fully upgraded in terms of energy management, work efficiency, and battery life, which will allow users to save more time spent on computer responses and maximize mobile work. ability.

Looking at the update of desktops and mobile processors over the past few years, technology updates are the main driving force, but they are relatively thin. Most of them are evolved in performance and power consumption, and are mostly concentrated on general-purpose computing. The performance of integrated display chips is often improved. Not easy to notice. This time, visual calculations are well-deserved protagonists and the highlight of this new product release.

From a technical point of view, practical technology is remarkable: One unique feature of the built-in visual features is the Intel high-speed video synchronization technology. This built-in hardware acceleration technology greatly reduces the user's wait while editing and sharing video. time. The Turbo Boost Technology that improves performance has also entered the 2.0 phase. The new technology already covers the entire processor, and the unified deployment of general-purpose computing and visual computing resources is more powerful. Other new features include the Advanced Vector Extensions (AVX), Intel InTru 3D technology, and Intel Clear Video Technology. They are respectively improving the floating-point performance required for accelerating the processing of audio and video content, presenting 3D effects through 3D-enabled high-definition televisions or monitors, and improving video playback quality and color fidelity to meet the needs of the visual experience.

In the course of the announcement of the next-generation Core processor, Intel did not place too much emphasis on the technical terms such as the number of transistors, the main frequency, and the thread, but more about application characteristics and corresponding technical characteristics. The on-site demonstrations such as Turbo Boost 2.0 technology, games, video speed, and wireless display directly reflect the performance improvement. The official test data shows: “Compared with previous generations of products, the content creation speed and game running speed of the second-generation Intel Smart Core processor have increased by 42% and 50%, respectively.” The results of field tests are more intuitive and will last for a period of time. It takes 4 minutes for the 4-minute HD video to be converted to the format that can be played on the iPod, but now it takes only 16 seconds.

New Industry Opportunities This time, Intel has released Core i7, i5, and i3 processors and chipsets covering high, middle and low end, totaling more than 20 models. On the day of release, the second-generation smart Core Duo processor was officially launched. Major computer manufacturers around the world will launch more than 500 notebooks, desktops and all-in-one computers based on this.

According to Zhang Wenyu, general manager of Intel's China Market and Channel Division, the quad-core products first listed in the Chinese market are mainly for enthusiasts and customers who are pursuing the latest products. There are already thirty to forty models listed. Dual-core products for mainstream consumers after the Spring Festival will be available in large quantities. "Last year we converted from regular Core Duo to Smart Core Duo. At the end of the year, the conversion rate was as high as 80%. In this regard, China is in the forefront of the world. It is expected that by the end of this year, the process of converting from a Smart Core Duo to a second-generation Smart Core will also be It's very fast," said Zhang Wenyu.

Unprecedented enthusiasm for computer manufacturers, the majority of the display is a new design. "The last time I saw such enthusiasm was when Pentium was released 15 years ago." Yang Sy said that in the future, the space for innovation in the ecosystem will be even bigger. Intel provides a vast space for innovation and lets partners spotty After the market segments, they can make personalized choices based on the innovation platform. Not only can hardware manufacturers design more product features and forms, software vendors' investment in experience innovation will also gain strong support. “Partners are exploring innovations, and in the future they will see more applications integrated in a timely manner to achieve the best experience.” Yang Syria said. At the scene, the reporter saw such an example. For example, computer manufacturers have tried to integrate 3D's seamless experience between TV and computer.

In terms of commercial competition, the most sensitive change brought about by the new Core Duo listing is the erosion of the low-end discrete graphics market, which brings lower power consumption, comparable or even stronger performance in a more economical way. “Our survey results show that consumers may have blindly purchased discrete graphics cards in the past, and they are willing to rethink after learning about new technologies. At this time, guidance and experience are very important.” Zhang Wenzhao said, “The ultimate market will make a wise choice. The choice is best for the user."

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