As the most absorbing gold in sports competitions, it is also the most eye-catching existence. The World Cup has always been recognized as the "thigh-level" super IP in the marketing industry, and it is also the target of major businesses competing for. Who can stand out in the World Cup marketing? Who can seize the hottest spot in the World Cup marketing? The big country brand TCL air conditioner teamed up with the world football star Neymar, which was a vivid marketing lesson for the industry.
TCL Air Conditioning & Neymar Theme Advertising smashes the world
From the moment of official signing to become the TCL global brand ambassador, Neymar is working side by side with TCL air conditioners, focusing on the eyes of fans around the world. At the TCL & Neymar Global Launch Conference held in April, TCL Air Conditioning accompanied Neymar to complete the first show of the wounds that caused countless surprises; after entering May, TCL Air Conditioner and Neymar jointly appeared on the theme advertisements, two The world's major cities and business districts were smashed; TCL & Neymar's TVC ads were a strong landing on CCTV, and there was a T-whirlwind among hundreds of millions of Chinese fans. In the summer of this World Cup, the crazy TCL air conditioner & Neymar brings infinite passion to fans and users around the world, and ignites the whole vitality in June!
Why are TCL air conditioners and Neymar's series of actions able to set off a heat in the world and get support from fans? According to industry experts, the series of “Niemar†marketing of TCL air conditioners can achieve great results, mainly by grasping the following core points:
1. Neymar's international influence. Neymar has won many honors in the European arena and is the leader of the popular Brazil team in this World Cup. His influence spans Europe and the United States and covers the whole world. The range of influence of TCL air conditioners bundled with Neymar has also been greatly improved.
Neymar & TCL air conditioning strength radar chart analysis
2, Neymar's fighting spirit. As the new king of international football, Neymar is often guarded against by opponents, even repeatedly. However, the tenacious Neymar never gave up, but proved himself with tenacious struggles and wonderful goals, which coincided with the continuous improvement of TCL air conditioners. The cooperation between the two will undoubtedly help consumers understand the brand spirit of TCL air conditioners more quickly.
The new generation of stars, Neymar, is loved by the younger generation.
3, Neymar's "young state" traits. In the young Neymar, there are many characteristics of contemporary young people: self-confidence, publicity, and self-expression. The identity of the "new generation star" also makes him a lot of supporters in the youth group. Driven by Neymar, many young people also began to take an interest in TCL air conditioners and joined the fans of TCL air conditioners.
With a persistent pursuit of dreams and hard work, Neymar led the Samba army to win the qualifying. The internationalization, differentiation and youthful multi-marketing have brought more influence to TCL air conditioners. In the World Cup sports year of 2018, TCL air conditioners were bundled with football superstar Neymar, successfully seized the World Cup marketing C position, and relying on the strong sports potential of Neymar and the World Cup to spread the brand image of TCL air conditioners to the whole world. Today, Neymar will pursue the victory, carrying the blessings of fans around the world, to the 1/8 finals, and TCL air-conditioning will also set off together to the broader international arena!
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