The Shanghai World Expo has entered the countdown to the first anniversary. The preparations for the World Expo are being comprehensively promoted. It is predicted that during the World Expo, the audience at home and abroad is expected to reach 70 million.
As a global event that has attracted much attention, the Expo has become an excellent platform for many Ningbo companies to launch their own brands. Recently, the reporter learned in the interview that in the face of the Expo business opportunities, many enterprises in Ningbo actively acted, seized business opportunities, and focused on independent brands to enhance the gold content, hoping to achieve business opportunities and brand harvests, laying a solid foundation for expanding the domestic market.
70% of the lights on Yingbin Avenue are provided by Aizhi
In order to welcome the Shanghai World Expo, Shanghai Yan'an West Road Elevated and its landscape lighting systems are undergoing lighting upgrades. According to the planning of the relevant departments of Shanghai, the Yanan West Road Elevated Link connecting Hongqiao Airport is the only way for Chinese and foreign guests to enter the urban area from the west during the World Expo. It will become the welcoming avenue of Shanghai city etiquette. Unexpectedly, 70% of the lighting fixtures on this welcome avenue will come from an unknown company in Ningbo.
According to Chen Nanjun, Marketing Director of Ningbo Aizhi Electric Co., Ltd., in March of this year, Aizhi Electric successfully won the international famous brand including Philips and Osram through bidding and bidding, and won the lighting project of Lot A of the World Expo. And the orders for the elevated lighting supporting projects on both sides of Yan'an Road, the total amount is close to 5 million yuan. Both orders will use the brand's own lighting fixtures.
This is the first time that Aigen Electric has entered the Expo lighting project with its own brand. We have invested millions of dollars to build our own brand. Chen Nanjun told reporters.
It is understood that as a professional lighting manufacturer, Aizhi Electric has been making OEMs for famous domestic lighting manufacturers for many years. For the long-term OEM pain, Love makes the company's chairman Dai Wenliang very concerned. In the OEM business, we only get 15% of the profits, our customers account for 55%, and the rest is the profit of the channel. If this continues, we will never achieve self-development.
In order to enable enterprises to embark on the road of independent development as soon as possible, Dai Wenliang decided to build his own brand and will make it a well-known brand in the field of public environment lighting. The large-scale event such as the Shanghai World Expo is regarded by Dai Wenliang as the best platform to build its own brand. On the one hand, he sent people to pay attention to the announcement of the bidding for lamps and lanterns at the Shanghai World Expo, and strived to obtain bidding materials for the first time. On the other hand, he hired Spanish designers to design lighting fixtures specifically for the requirements of the World Expo, which enabled the company to have strong competitive bidding strength. And finally got the order.
After the completion of the project at the end of June, 70% of the Yanan West Road Elevated and its landscape lighting systems will use our lamps. Dai Wenliang said proudly.
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