LED industry will enter the peak of development in 2012-2014

Recently, it was reported that during the "12th Five-Year Plan" period, Guangdong Province's GDP per unit of GDP should achieve a target of a 19.5% decline. To this end, from March 1, 2012, all lighting projects in Guangdong Province were financed and constructed. In the new planning and development area, LED is used in public lighting. There are still many places where the “LED strategy” has been implemented. The governments of various countries have also gradually adopted the policy of disabling incandescent lamps, and will become the key period for the LED layout lighting market in the next four years.

After experiencing the closure of micro-enterprises last year, this year, under the stimulus of the government's energy-saving subsidies policy, China's LED lighting industry may usher in a new round of development opportunities. In the face of opportunities, how should companies grasp? Will the LED market really thrive like the above news? With the above problems, the reporter interviewed Sanan Optoelectronics related personnel yesterday to seek answers to the questions.

Reporter: As the leading LED industry company, when did Sanan Optoelectronics begin to lay out the LED industry? How is this layout formed?

Sanan Optoelectronics: In 1999, when the term “LED” remained in China with only a few research institutions and scientific research institutions involved in the research, facing the national environment for industrial restructuring, the company focused on the future and decided to adjust Enterprise development strategy, implementation of industrial transformation and upgrading. After multiple evaluations, the final focus was on the "863" research topic recommended by the Ministry of Science and Technology at that time - LED epitaxial and chip industrialization base construction projects, and the layout of high-tech optoelectronics industry. Confronted with the sharp problems of domestic LED industry without equipment, talent, and technology, Sanan broke through many difficulties and took the lead in setting up Xiamen Special Economic Zone to develop the optoelectronics industry.

At present, the company has become the earliest, largest and best quality full-color LED epitaxial, chip production base and the first third-generation high-power concentrating photovoltaic product manufacturer. It is a national high-tech industrialization demonstration project and semiconductor. Engineering leading enterprises and national innovative pilot enterprises.

At the same time, Sanan Optoelectronics is actively developing core businesses such as LED lighting LED epitaxial wafers, chips, and compound solar cells. It is also actively expanding its upstream raw material (sapphire substrate) base, strengthening strategic cooperation with downstream packaging and application companies, and improving the industrial chain. The layout of the real development of national high-tech enterprises, the establishment of a world-class business vision.

Reporter: The LED industry may have greater development in 2012. Whether it is from the market size or the application, this is a good thing for the company. But what are the specific benefits?

Sanan Optoelectronics: From a comprehensive analysis of domestic and international LED industry development and market demand, the LED industry will enter the peak of development in 2012-2014, with the continuous introduction of domestic and international policies to support and encourage the development of the LED industry (National Development and Reform Commission recently announced, It plans to invest 8 billion RMB to purchase 4 million LED high-efficiency road lighting products during the 12th Five-Year Plan period, and is expected to drive local matching funds of about RMB 3 billion.

The plan will be completed in batches in pilot cities in 10 provincial capital cities, 50 prefecture-level cities, and 100 counties (including provincial-level development zones). The LED application market is bound to expand significantly.

Sanan Optoelectronics has obvious advantages in terms of products, technology, performance, cost, market, etc. with its leading technological innovation capabilities and production scale. The main products closely follow the market trend to adjust in time. At present, the products are mainly distributed in: backlight sources (LCD monitors and medium and large size LCD TVs), indoor and outdoor lighting, indoor and outdoor displays, etc.; market demand will expand to Sanan. The product brings a bigger market.

Reporter: According to a reporter from the Industry Analyst Office, the current LED applications in the domestic market are mainly lighting and displays, while lighting, and mainly outdoor lighting, so many companies (including listed and non-listed) The sales are dominated by foreign markets. What causes this situation? What is the sales strategy of Sanan Optoelectronics? With the favorable policy, the market is gradually developing. Will other LED companies return the focus of sales back to China?

Sanan Optoelectronics: The development of domestic semiconductor lighting chip technology is relatively late to start overseas, and there is still a certain distance between the technology level and the international leading players. However, in recent years, under the guidance and support of relevant government departments, domestic research, development, and industrialization of LED chip technology have made great progress.

Faced with the early encouragement and development of energy-saving and environmental protection lighting products at the current stage, semiconductor lighting products are highly demanding in energy-saving and environmental protection, thereby urging efficient, energy-saving, and environmentally-friendly LED application products to become more popular, as well as the general public for LED products. With a high degree of recognition and recognition, many LED application companies have targeted sales in foreign markets in previous years.

With the rapid development of the global semiconductor lighting industry, the in-depth development of China's energy-saving emission reduction, and increase the promotion of LED application products, the future of China will become one of the major markets for global LED products. At the same time, nearly 90% of the global LED packaging and application manufacturers are located in mainland China. China's LED market has become an inevitable trend in the development of the international LED main battlefield. More LED companies are turning the market toward the domestic market.

Sanan's sales strategy is to lay out the global LED application market, but for the current reason that LED packaging and application companies are distributed in mainland China in nearly 90%, at present, Sanan LED sales are mainly based on the domestic market and are actively exploring the international market. Improve product competitiveness and market share. (Edit: LEDxume)