Samsung Electronics will stop the production of traditional LCD TVs in Korean domestic plants from the second half of 2012, and instead focus on LED TVs. LG Electronics will also plan to stop LCD TV production at the Gumi plant in South Korea after all LCD TV stocks are exhausted in August this year.
Global LED TV sales exceeded LCD TVs for the first time in the fourth quarter of 2011. According to the survey, the global TV sales of LED TVs in the first quarter of 2012 accounted for 55.8%, surpassing the 44.2% of LCD TVs; in comparison, the LED TV sales in the first quarter of 2011 accounted for only 35.7%. Far less than 64.3% of LCD TVs.
The Korea Times reported earlier that Samsung said the company's first LCD panel factory in mainland China will switch to the OLED production line in early 2015 or the second half of 2015. Yoon Boo-keun, head of Samsung's consumer electronics division, said that the LCD TV market is too crowded, and LCD TVs are bound to be eliminated if they can't continue to make profits, and OLED TV is the best choice to drive market growth.
LG Display (LGD) has a similar strategy. The company said that LGD is also considering shifting the focus of the Guangzhou plant to OLED. The main application products will be laptops and tablets, but everything will depend on market conditions. LG internal research shows that when OLED TV prices fall to 1.3-1.4 times that of LCD TVs, consumers will switch to OLED TVs.
According to research institutes, global OLED TV shipments will only reach 50,000 units in 2012, and shipments are expected to increase to 5 million units in 2015. There are also market-adjusting institutions that believe that the growth of OLED TV will be driven by emerging markets, with mainland demand being the strongest.
Global LED TV sales exceeded LCD TVs for the first time in the fourth quarter of 2011. According to the survey, the global TV sales of LED TVs in the first quarter of 2012 accounted for 55.8%, surpassing the 44.2% of LCD TVs; in comparison, the LED TV sales in the first quarter of 2011 accounted for only 35.7%. Far less than 64.3% of LCD TVs.
The Korea Times reported earlier that Samsung said the company's first LCD panel factory in mainland China will switch to the OLED production line in early 2015 or the second half of 2015. Yoon Boo-keun, head of Samsung's consumer electronics division, said that the LCD TV market is too crowded, and LCD TVs are bound to be eliminated if they can't continue to make profits, and OLED TV is the best choice to drive market growth.
LG Display (LGD) has a similar strategy. The company said that LGD is also considering shifting the focus of the Guangzhou plant to OLED. The main application products will be laptops and tablets, but everything will depend on market conditions. LG internal research shows that when OLED TV prices fall to 1.3-1.4 times that of LCD TVs, consumers will switch to OLED TVs.
According to research institutes, global OLED TV shipments will only reach 50,000 units in 2012, and shipments are expected to increase to 5 million units in 2015. There are also market-adjusting institutions that believe that the growth of OLED TV will be driven by emerging markets, with mainland demand being the strongest.
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