Air-conditioning sales continued to slump

In previous years, the air-conditioner industry, which had already ushered in the sales season, had been given a "deep coolness" by the torrential rains of the previous days. The reporter visited the Dongguan market yesterday and found that the “May Day” small golden week air-conditioning industry sales became the worst category, and has been a heavy rain weather, a greater impact on air-conditioning sales, home appliance stores statistics show that compared with the same period last year sales fell 20%. However, the sales volume of fans is quite good, which is basically the same as last year.

Nancheng Guantai Road, a well-known domestic air-conditioning store sales staff lamented that air-conditioning sales has always been to see the day to eat, early in April last year to enter the sales season, this year the weather is not to force, how can not rise.

The reporter visited the market yesterday and found that although the major air-conditioning manufacturers are hard-pressed, the number of consumers who come to buy is not as good as in previous years. According to several major home appliance stores in Dongguan, compared with last year's May 1st, this year's "May 1" sales fell by nearly 40%. After the May 1st, sales were also not satisfactory. “The rainy days are really big, and sales volume has dropped by 20% compared with the same period last year,” said Mr. Chen, a Dongguan electric store.

Compared with previous years, this year's major air-conditioning manufacturers pay more attention to playing health cards. Many air conditioners have specially designed health functions, such as metal ion emitters, sterilizing filters, and intelligent cleaning systems. Many air conditioners can achieve even without windows. Recirculating air flow. However, according to the relevant personage of the fashionable electrical apparatus market department introduction, although the new product on the market emerges endlessly at present, but from the current sales situation, the air conditioner of about 2500 yuan is the most welcome by consumers.

Although the weather kept sales of air-conditioners down, the marketing actions of major air-conditioning merchants did not stop there. The reporter yesterday visited several home appliance stores in Dongguan and found that several home appliance stores have used energy-saving subsidies to make a fuss. They urged consumers to purchase energy-saving air conditioners before the end of the month. Not only can they receive state subsidies, but they can also get extra discounts from shopping malls. .

Dongguan Fashion Electronics said that in addition to the state subsidy offer, by the end of this month, fashion appliances has also launched a "subsidy double benefit" activity, that is, related to the amount of additional subsidies for cash to consumers, will also be launched with the Gree and other eight air-conditioning brands 1 "0 profit" air-conditioning buying activity.

“There are many people who have come to apply for subsidies recently.” Miss Dong Ding, Marketing Minister of Dongguan, said that in the past few days, many consumers who had purchased energy-saving subsidies in advance had not received subsidies in time to receive subsidies, and some consumers saw Publicity purchased energy-saving air conditioners in advance. The reporter found that each Suning store in Dongguan posted notices of receiving energy-saving subsidies in its prominent location. Ms. Ding said that the company has arranged for individuals to call one by one to notify customers who have not yet received energy-saving subsidies to go to the store as soon as possible, and has also specifically set up 3-4 energy-saving subsidies for green channels.

People in the home appliance industry say that although sales of air conditioners have been unsatisfactory in the past, they are optimistic about future sales, because air conditioners are a rigid consumer of seasonal demand. We hope that this vigorous marketing campaign will bring about a “tailwatch” effect at the end of the month.