Household appliances industry trend of energy conservation and environmental protection

In the first half of the year, China's home appliance industry accelerated its adjustment of product structure. The effects of changing economic growth methods began to appear in the industry's operating conditions. The economic benefits were better than the same period of last year. CMIC believes that China's home appliance industry will present the following characteristics:

The overall increase in household appliances industry slows down urbanization or growth

Since China introduced the "home appliances to the countryside" and "old for new" and other policies, China's domestic demand has been greatly stimulated, China's home appliance market has also undergone tremendous changes, especially the great potential of the three or four markets are fully tapped. Until a series of industrial stimulus policies were withdrawn from the market one after another, coupled with the impact of policy factors such as China's real estate regulation, the primary and secondary home appliance market dominated by developed cities gradually weakened, and the demand for the tertiary and tertiary markets was greatly released, and the growth rate was also high. Tends to ease. After the policy-driven rapid growth period, China’s household appliances industry gradually moved towards a period of market regulation.

And "new urbanization" or will become the growth point of demand for home appliances. According to the data from the National Bureau of Statistics, the urbanization rate in China in 2011 was 51.27%. According to statistics, the proportion of the population that can actually enjoy the treatment of urban residents is only 35%. The "new urbanization" proposed this year places more emphasis on the "urbanization of mankind" and allows farmers to enjoy more options for moving to the cities, especially for the 211 million migrant workers and 70 million migrant workers in urban areas. Real city people. Then, during the process of “new urbanization”, the demand for potential household appliances brought by urbanization will be gradually released, becoming a new growth point for demand for home appliances in cities and towns.

Energy conservation and environmental protection as the general trend of technological innovation to promote the upgrading of household appliances
Since 2010, the national launch of the “Energy-saving Products Benefiting the People Project” and the “renewal of old appliances” policy have driven the upgrading of home appliances, stimulated enterprises to promote green energy-saving products, and allowed people to enjoy policies and benefits. At the same time, the state has also introduced a series of preferential policies to encourage companies to develop and innovate green low-carbon products. For example, the National Development and Reform Commission issued the "Special TV Enterprise Development" policy for two consecutive years to encourage related companies to advance into the technology research, development, and production of the upstream panel. Under the guidance of the policy, household appliance companies have entered the R&D and manufacturing of upstream core components, and Changhong and TCL have also Take the lead in the recycling of used home appliances. The National Development and Reform Commission has also issued relevant incentive policies for the introduction and implementation of energy-efficient air-conditioner production lines and special equipment for enterprises. Air-conditioners such as Midea and Chunlan have obtained policy support and launched the promotion of energy-saving air-conditioning in advance.

With the upgrading of consumption, the pace of technological innovation in the domestic appliance industry is also continuing to advance. More and more energy-efficient, more environmentally friendly and more functional and user-friendly new types of appliances are coming to the market, bringing more and more consumers. More choices will change the old consumer attitudes of more consumers, shorten the actual service life of home appliances, and accelerate the consumption upgrade. Therefore, under the temptation of new technologies and new products, more and more home appliances in the urban market have been replaced or even eliminated in advance, releasing even potential demand for early release.