As the capital city of China's border provinces, Harbin has a total area of ​​about 53.84 million square kilometers. It administers 9 municipal districts and 7 counties, and administers 2 county-level cities. The area under the jurisdiction of the city is 10,198 square kilometers. The advantage of trade with Russia has become a distribution center for lighting products in the three eastern provinces and the Russian Far East. Recently, due to the Ukrainian incident, Russia has become more dependent on China's trade, which has invisibly increased the advantages of lighting trade. In 2014, China's LED products exported to Russia totaled 9.066 billion yuan, an increase of 187.81% compared with last year, and the fastest growth rate in all countries. 
In 2012, the total economic output was initially estimated, and the regional GDP reached 455.01 billion yuan. Ten counties (cities) achieved a regional GDP of 153.83 billion yuan, accounting for 33.8% of the city's regional GDP, and the county economy contributed 40.9% to the city's economic growth. In 2014, the total registered population of Harbin was 9.94 million. Among them, the population of the city has a population of more than 4.7 million. With the lowering of the threshold for urban and rural household registration, a large number of rural population will flow into the city in the future, which will inevitably magnify Harbin lighting business opportunities.
Last year, 230,000 new houses were born in the province, and this number will double this year, which brings huge business opportunities to the lighting market. At the same time, with the mature consumer concept of the people, the requirements for lighting brands and fashionable styles are getting higher and higher. For the high consumer demand for high-end lighting products, lighting products will be promising in the Harbin market.
Due to the large difference between urban and rural areas in Heilongjiang Province, apart from the urbanization of individual cities such as Harbin, the others are still relatively backward. With the improvement of people's living standards and the maturity of consumption concepts, many people are in the process of renovating new houses and demanding the purchase of lighting products. Many people rushed to Harbin to buy lights from counties and cities in the province. During the survey, some merchants said that they operated wholesale lighting products. Half of the business came from other second- and third-tier markets. Even some consumers in Inner Mongolia came to Harbin to buy lights.
European architectural style popular European crystal lamp is popular
Due to its close proximity to Russia, Japan, South Korea, etc., its special historical process and geographical location have created Harbin's exotic style. It not only brings together the history and culture of the northern minorities, but also integrates Chinese and foreign cultures. The architectural style of Harbin is a combination of European classical style and centered on the central street. It covers the four most influential genres in the history of Western architecture. There are common Renaissance styles that originated in the fifteenth and sixteenth centuries. Baroque, eclectic, and the Art Nouveau architecture of the late 19th and early 20th centuries reflect the essence of Western architectural art. The style of architecture that has been formed in the history of Western architecture for hundreds of years makes Central Avenue the most famous street in the Far East. The most fascinating history of cultural development in Europe for nearly 300 years is reflected in the central street.
Because the building tends to be European-style, it has a major impact on lighting. In order to match the style of the entire building, European-style lamps, American-style downlights and other style lamps are popular in the local market. European lamps, American lamps, etc. account for more than half of the entire market. At the same time, with the 80s and 90s becoming the mainstream of consumption, people are more acceptable to the new style of lighting, making modern minimalist lamps and new Chinese lamps popular in the Harbin market.
Wholesale market gathers in the North Ring Road
Harbin's unique location advantage makes it a distribution center for lighting products in the three eastern provinces and the Far East of Russia. The wholesale of lamps and lanterns is very active. The professional wholesale market has Fengguang lighting market, Hailong lighting market, Binjiang boutique lighting city, Jiangbei Kelly Outlets, Beigang lighting wholesale market, a hundred years of lighting market.
Among them, Fengguang lighting market is currently the most popular lighting market in Harbin. It opened in 2003 and is located at the intersection of Beihuan Road and Jingyang Street. It is currently the tallest building in the outer area, with a basement to the fourth floor and a total business area. 22,000 square meters. There are about 100 merchants, and several lighting markets around it, such as Haoguang Lighting City and Dabei Lighting City, are all 10,000 square meters or less, and there are dozens of merchants. In addition, some powerful large-scale enterprises are expanding the engineering retail sector. Moved out to stand on the Daxin Street, such as NVC, Op, Buddha, Sanxiong, Aurora, Jimei, Langeng and other brands.
The Hundred Years Lighting Market is located at No. 262 Daxin Street, Daowai District. It is the earliest wholesale market for lamps in Harbin. It is mainly for the wholesale of second and third tier cities in the province. Philips, Op, Fozhao, Xiangmuju, Guanhua, Haohao and other brands. Into the station, because the location is the old city transformation, sooner or later to relocate, so the merchants are also looking for the future direction of development.
Binjiang Boutique Lighting City is located in the south of Songpu Bridge. The business area of ​​the shopping mall is about 20,000 square meters. It opened in January this year. Due to the close proximity to the old lighting market in the North Ring, the store can attract many old market merchants to settle in, and the Northeastern Lighting Wholesale Market and the Best Centennial Merchants have become mainstream. At the same time, due to the complexity of the products, the inconsistency of store specifications, etc., while increasing the store business, the store specializes in desalination, wholesale becomes the protagonist, and crosses with other old markets.
High-end professional stores are ready to go
In the survey, there were merchants' reactions. With the change of consumption concept and the improvement of consumption level, consumers are increasingly demanding lighting brands, style updates, and atmosphere experiences. The high-end lighting consumer market has begun to rise. At present, the house price (average price) in Harbin is around 8,000 yuan/square, while the price of commercial houses built around the Songhua River is above 20,000 yuan/square, and the consumer market with tens of thousands of dollars, even hundreds of thousands, and hundreds of thousands of purchases. . Taking furniture as an example, it is not a small number of one-time purchase of furniture in Harbin, which indirectly reflects the high-end market of lighting. However, due to the low-end wholesale market environment in Harbin, its operation is not scaled, there are no sub-products in operation, and the business philosophy is backward, so that consumers can not experience the value of the lamp. Many consumers have gone to Beijing, Shenyang and even to this end. The ancient town went to buy lights.
With the advancement of urbanization and urbanization, Harbin will usher in two-way pull. One is the increase in the endogenous market power, and the other is the promotion of the external second- and third-tier markets. I believe that the future high-end lighting consumer market in Harbin will rise and sit on 100,000. The squared Shilihe Lighting City Harbin store turned out to be undoubtedly filling this gap.
In recent years, the lighting industry in Harbin has experienced rapid development. Many property development companies and urban operators have invested in the construction of professional lighting stores, which has led to the continuous upgrading of the lighting industry and the completion of the development from scattered sales to large professional stores. The birth of the new store invisibly disrupted the state of the "easy" of the old wholesale market. It can be foreseen that with the changes in the consumption environment, the business environment, and the rise of various professional stores, the Harbin lighting market will face a new round of reshuffle in the market.
According to the survey, Harbin, as the capital city of China's border provinces, has become a distribution center for lighting products in the three eastern provinces and the Russian Far East due to its proximity to Russia. In recent years, the country's urbanization construction, government-guaranteed housing and the demand for rigid commercial housing will all promote the prosperity of the lighting market.
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