Network set-top box staged a price war HDMI TV stick into a dark horse




A brief history of TV boxes: From Apple TV to Xiaomi, LeTV in China and even around the world, more and more consumers use set-top boxes and TV sticks to watch popular videos and movies and TV series through the Internet, and cable television services and TV channels are abandoned. A recent report pointed out that this year's global network set-top box will grow by 3%, and the TV stick that can be plugged into the TV's HDMI interface will become the dark horse hardware.

Taiwan’s Electronic Times website quoted a report from the market research firm IHS.

According to the report, in the first quarter of this year, the number of Internet STBs in the world increased by 3% year-on-year, an increase of 2% from the fourth quarter of last year.

The agency also said that the fierce competition in the Internet set-top box market, the price war of high-end set-top boxes, coupled with manufacturers are paying attention to the high-cost set-top boxes in developing countries, which will lead to industry revenue decline.

The agency said that it can be directly connected to the TV HDMI interface, compact TV stick, is becoming a "dark horse" hardware to enjoy Internet video. The annual sales volume will reach 27 million by 2019.

Previously, Amazon, Google, Roku and other video service companies have introduced TV sticks with prices of around $30, which are inexpensive and powerful, and have been highly favored by consumers. One of Google's Chromecast became one of the company's most successful hardware products.

It is worth mentioning that the media has reported that Apple will upgrade its long-selling set-top boxes in September and may also launch Internet TV services.

In the domestic market, competition from manufacturers has resulted in the price of the network set-top box being lowered to between 199 yuan and 299 yuan.




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