The concept of smart home has been very hot recently, especially in the context of the Internet +, various capitals and industries have been involved. In the light of this year's Guangya Exhibition, the slightly low-key Ruili (RICI), at the Guangya Exhibition, launched 68 high-end smart home new products, which made the industry look. Behind this seemingly landscape is the hardship and perseverance of RICI's three years of grinding a sword. Tong Hui, general manager of Ruiyi Zhishang Technology, told reporters that insisting on a full set of smart home solutions is the advantage of RICI.
Three different development paths
Looking around the current smart home market, there are only three types of companies involved. One is the home appliance giant, especially the white goods giants, such as Midea, Haier, etc., their biggest advantage is to have home appliances. The second is peripheral smart home enterprises, most of which are pushing some smart home items, such as small K, Ou Ruibo, Bolian, etc., which are smart sockets, and other companies specializing in smart bulbs and intelligent routing; the third is the Internet. Giants, such as Ali, Tencent, Baidu, 360, Jingdong, etc., have a large number of Internet users.
Three different types of companies actually show three different development paths, and the competition between home appliance manufacturers and the Internet for smart homes is particularly fierce. The layout of home appliance manufacturers is to develop a complete set of smart home systems, but they lack peripherals. Therefore, after a certain stage of development, they will think about acquiring some companies that do smart hardware, or integrating those companies that make smart hardware. The system is integrated. The Internet giant is hoping that smart device companies will refer to their established standards and be compatible with its super-apps. Using their cloud platform, they can get big data, which is the idea of ​​Internet companies. For RICI, which is sandwiched between the giants, Tong Hui said, “Only all the hardware can form a communication, interaction and interconnection, so that we can call smart home, so we insist on making a full set of smart home solutions.â€
RICI takes the high-end ace
According to Tong Hui, RICI has been involved in the research and development of smart home products as early as 2009. In 2012, RICI established a high-end smart home positioning centered on Zigbee technology. In RICI's view, smart home is still a luxury in the short term, so that all people use smart home, this vision is too expensive, so RICI decided to step down from the spire of the pyramid.
RICI insists on making a full set of smart home solutions with its own brand strategy. RICI found that most of the peers only focus on one or a few categories. Tong Hui believes that only all hardware forms interoperability, interaction and interconnection, can be called smart home, only produce single or several intelligent hardware, and will not have lasting market competitiveness. Therefore, the launch of the entire smart home solution, focus on design standards, maintain style consistency and stability, and interconnection, interaction, and interoperability, this is the clear strategy of RICI.
The concentrated launch of 68 high-end smart home products has aroused the attention of traditional home appliance companies and Internet giants. In the face of the willingness to cooperate, Tong Hui said that traditional home appliance manufacturers and Internet companies have their own advantages and disadvantages, and RICI. There is a great space for cooperation and complementarity. Traditional home appliance manufacturers are more focused on hardware and can complement RICI. If you need to cooperate with home appliance manufacturers in the future and let him implant the RICI module, it should be two-way interoperability. Both parties exchange information and achieve real-time updates, so that the advantages of smart home can be fully utilized, so RICI is now more inclined. Stand with the home appliance giant company.
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