With the passionate samba music, the Rio Olympic Games officially kicked off in 2016. QQ Browser Big Data analyzes the search and browsing behaviors of mobile phone users in Guangdong in a QQ browser within one month. It has been found that in addition to paying attention to diving, swimming and other traditional Chinese gold rushing projects, Guangdong audiences have paid more attention to The attention of non-advantageous projects such as football, basketball, and tennis also continues to rise, showing a more open, international, and inclusive nature.
Based on the daily average of 1.5 billion web browsing behaviors of Internet users in the Guangdong region, the QQ browser big data shows that Guangdong netizens love the exciting and enjoyable swimming programs with a degree of attention of 21.71%. In recent years, the appearance of Ning Zetao, Ye Shiwen and other swimming teenagers has added a lot of popularity to this project. In addition, the "Dream Team", which is expected to win all 8 gold medals, ranked second with 13.18% of the attention, while the "national ball" table tennis program that won all the gold medals for the last two Olympic Games ranked 9.11%. 3. It can be seen that for Guangdong netizens, the number of medals related to the glory of the country is their most concern at the Olympic Games.
While paying attention to the gold medal, people are also focusing on a number of non-dominant items: As a result of the just-concluded European Cup, football is ranked sixth with 4.32% of attention, and the heat is still increasing. Traditional sports basketball Followed by this, the attention of the new tennis sport has also been rising in recent years, ranking 13th with 0.48% of data.
On the contrary, the track and field projects that have attracted people's attention in the Beijing Olympics and London Olympics have rapidly declined after Liu Xiang retired with a concern of only 0.21%, ranking 16th; and volleyball as the traditional advantage of the Chinese team The level of concern is not as great as it used to be, and the rankings are almost the same as those of the less popular items such as rowing and triathlon.
From the QQ browser big data, it can be seen that while paying attention to the traditional gold-picking projects, Guangdong netizens are also paying increasing attention to sports that are frequently exposed to daily life such as football, basketball, and tennis. Senior sports people believe that under the influence of internationalization, the people of Guangdong are more tolerant and open to sports, and they are no longer only on the gold medal theory. Instead, they look at the Olympics with a mature and confident attitude and display an unprecedented innovation. Breakthroughs and transcendence can even be understood as gradually understanding the essence of the Olympic spirit.
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