Editor's Note: In 2016, “Internet +†has penetrated the whole industry, and people's lives are not related to the Internet all the time. While Internet applications are booming, technology companies are beginning to explore new technological breakthroughs.
In this year, the capital winter is still going on, artificial intelligence has become a new trend, and online video has been piled up... The heavyweight topic "Internet Year Counting" has been launched one after another. The third issue focuses on the annual Internet regrets and the "lost" O2O. .
In 2016, many products in the Internet industry were in the limelight, but there were also some projects that left the scene or the scenery no longer. Counting these "regrets", there will be warnings, there will be references, and even the law of the Internet changes.
Large-scale stoppage of the network disk
In 2016, a number of personal network disk service providers with millions of users shut down services or rectification: 115 network disk, Huawei network disk, UC network disk, Jinshan fast disk, Sina micro disk, 360 network disk, Tencent micro cloud, Samsung network Some of the functions, such as the continuation or shutdown, may be discontinued.
The reason for this is that most of the network disk service providers have explained that they are in line with the special rectification of the regulatory authorities. In fact, some web-based content sharing has become a channel for disseminating obscene pornographic pirated content. The regulatory authorities have made three orders and five applications, and the network disk service providers can no longer "single one eye".
However, the most fundamental reason for the network to stop serving is not to bear the pressure of supervision. The network disk market was initially at the edge, but since the well-known foreign disk company DropBox obtained a huge market for its free storage capacity, in 2013, the domestic Internet giants began to set off a free battle and made this market hot. Today, network disk service providers are more likely to collectively announce the failure of the free business model, from provoking free expansion to the shutdown service.
All along, there are two main ways to realize the network disk. One is the membership mechanism. By paying, users can expand the storage space, get the right to preview online, or speed up the download function; the other is advertising or other drainage links. . Therefore, the realization of the network disk has a certain dependence on the sharing mode. The pornographic pirated content survives with this mode. The network disk enterprise continues the sharing function, and the regulatory risk will exist for a long time. For this reason, the weak business model needs to operate under the pressure of rectification, and it is difficult to predict the prospects.
It is reasonable for network disk service providers to abandon businesses with high risks and low returns. However, this also gives the user a lesson. Users can only adapt to such changes, complaining about the trouble of data migration, while obeying the rules of only the remaining network disk service providers.
It is expected that Internet users with high demand for online storage will gradually develop certain payment awareness and habits in the future, and will purchase value-added services such as membership in order to obtain more space and richer services. As long as the user's payment can share the supervision costs of the service provider, the network disk will continue to develop.
[Comment]: The regulatory red line can't be touched, and a good profit model is the savior.
Uber China curtain call
Uber's struggle in the Chinese travel market has not persisted. In August last year, the merger of Uber China and Didi Travel became an unexpected event in the industry. At present, the old Uber App has completely stopped service in China, and replaced it with the new app “Uber Uber Chinaâ€. The R&D company is the Beijing Xiaoju Technology Co., Ltd., which is developing R&D.
In February 2014, Uber officially entered the Chinese market. According to public data, since 2014, Uber's global order increase has been mainly contributed to China. However, in February 2015, Didi quickly merged on Valentine's Day, composing Didi Travel, occupying the dominant position in the Chinese special car market. Uber successfully acquired the dominant position in some regions with the “open city†style of the three-city city team, novel marketing methods and protracted “subsidy warsâ€. Orders in Chengdu, Guangzhou, Hangzhou and Beijing were once in Uber. Ranked in the top five in the global market. Such "good scenery" made Uber CEO Karannick hope. He said in January 2016 that Uber has subsidized billions of dollars in the Chinese market, but this market is big enough to continue fighting.
However, in the past decade or so, there has not been a successful multinational Internet company to attack the Chinese market, and Uber, who has been in the market for 30 months, has performed best. Market analysis said that Uber will withdraw from the Chinese market and will not spend too much money on crazy subsidies, let alone worry about policy changes, but it must be said that the lack of location in the Chinese market has also weakened Uber's future growth potential. Valuation. According to The InformaTIon, Uber's decision to withdraw from the Chinese market did not lead to a reduction in the company's size, at least not yet reduced, but the losses are still shocking, and the cost of opening up new markets is prohibitively high.
In addition, after Uber surrendered to the Chinese market, the competition between Didi and Uber began to upgrade globally. It is understood that before the acquisition of Uber China, Didi has reached strategic cooperation with Lyft in the United States, Grab in Southeast Asia and Ola in India. It is worth pondering that after the cooperation with Uber, the cooperation between Didi and Uber's largest competing product, Lyft, has not been greatly affected. However, the recent pace of internationalization has become more rapid. Didi just announced a strategic investment in Brazilian mobile travel service provider “99â€, and Uber also closely followed the Brazilian market.
[Comment]: blind subsidies "injured eight hundred self-destructive one thousand", the Chinese market is the pain of multinational companies forever.
Magic Department Store
Last year, the “fantastic department storeâ€, a “personalized e-commerce platform†for young people who was founded after the “95s†Wang Kaiqi, focused on the “post-95sâ€, caused a storm in public opinion. After a few months of tossing, the result of the closure is finally lost.
In the year of "The Magical Department Store was established, I almost experienced the pits of entrepreneurship." I reflected on my experience: After the round of financing, I began to expand blindly, and increased the number of employees. The so-called industry "big cow", top technical talents, blindly believe in the background of a certain large company, believe in the so-called professional talents and experience, blindly formulate strategies, in the absence of supply chain experience, involved in the supply chain, a large number of suppliers. Wang Kaixuan believes that there are problems with his own management, and because "Magic Department Store" is not suitable for the current trend in the venture capital market.
Before Wang Kaixuan, the legendary story of the post-90s entrepreneurial star Ma Jiajia also came to a close, and the bubble technology she founded was closed. The story of a young entrepreneur from the beginning to the end of the scene also reveals to the outside world that young and fearless, but should not ignore the reality. In summary of their failure to start a business, public opinion is almost one-sidedly considered to be the result of the lack of experience and blind self-confidence of young entrepreneurs. But behind it seems to be the tragedy of more "pushing hands" to brew together.
The existence of Internet communication, falling from the myth of the mythology is as easy as ever, from the nameless name to the overnight name.
The early investors of Magical Department Store only made a few dollars to make a name for themselves. Both the entrepreneurs and the investment institutions themselves are well known. Even if the company fails to operate properly, the investors will not lose money. Investors kidnapped the "post-95s" young, took advantage of their feelings, but promoted themselves, but also found the pick-up man. When labeling Wang Kaiwei, it has already released signals to the industry, presupposing the judgment of failure in advance.
In a favorable policy environment, entrepreneurship is not too difficult. The hard part is how to find the right direction and see the market demand. Young impulsive, dare to dare to do nothing bad, but in order to become a fame and fortune, the practice of being in the middle of others can only face the negative pressure of self-satisfaction.
[Comment]: Young entrepreneurs need proper guidance and kindness.
UAV layoffs
The hot drones in 2015 suddenly changed in 2016. From December last year to January this year, news of layoffs by several drone manufacturers poured cold water on the market: in China, 134 people were exposed at zero; about 70 employees left the company; Machine manufacturing company Lily RoboTIcs closed down; French drone maker Parrot announced the resignation of one-third of its employees in the drone department.
The current consumer-grade drone market does not support the big dreams of drone manufacturers. After two years of frying, there is a tendency to touch the ceiling. In order to seize this part of the market, drone manufacturers need to invest more in technological improvement and product design and innovation to attract consumers' attention. But it turns out that expanding the number of employees does not bring enough influential products, but it increases the burden on drone manufacturers.
According to a report released by KPMG and CB Insights, the global drone industry only received 13 investments totaling $55 million in the third quarter of 2016, compared with 13 financings totaling $106 million in the previous quarter. The investment scale has shrunk by nearly half. In 2015, there were 74 financing cases in the UAV field, with financing reaching US$454 million.
After nearly two years of spurt growth, the drone capital market began to cool down, and the shrinking investment has intensified the two-level differentiation of the drone market. Small and medium-sized manufacturers have begun to be eliminated, and the head manufacturers are competing more intensely. They were all opened at the end of last year. The drone market's third quarter 2016 tracking report pointed out that the market share of the unicorn market in the drone market declined for the first time.
Although drone manufacturers have entered the bottleneck period in the consumer drone market, on the other hand, the market for industrial applications of drones is still in the development stage, and the growth space in this field will be even more impressive. According to PwC's “Report on Commercial Use of UAV Technologyâ€, the market size of UAVs in the agricultural sector will reach US$32.4 billion, and there will be a market space of US$45.2 billion in infrastructure.
The consumer drone market is only a prelude. The real mainstream application of drones is still in industry and agriculture. It is understood that Dajiang and other UAV manufacturers have already targeted these areas. Many high-end UAVs have been extended from the consumer level to the industrial level, from crop inspection to construction site inspection.
[Comment]: Blind expansion eventually retire, making money depends on the direction.
Netease Forum stopped
Netease Forum stopped service on October 19, 2016. Since its inception in 1999, the Netease Forum, which has gone through 17 years, officially made its mark. This is another media service that NetEase closed after the closure of Netease Community and NetEase Weibo Service.
The closure of the Netease Forum is inevitable, and the PC community is hard to re-emerge after the mobile Internet tide. With Weibo and WeChat becoming the main social platforms for online users, and various apps occupying user time, the old-fashioned communities such as Tianya, Maopu, Xiqiao Hutong, Sina, and Netease no longer have the previous heat. In addition to the Netease Forum, Kaixin.com is being sold. Renren.com's transformation is a true portrayal of this era.
The forum has been marginalized, and the feelings of the previous generation of Internet people have followed. The "bubble forum" and "top post" have also been replaced by "watch live" and "brush gift". More people think that the fall of the forum is because the way to carry entertainment content has changed, and good content no longer appears in the forum. Most of the original writing writers have turned to Weibo, WeChat positions, and new content. The creators are targeting short videos, live broadcasts, and more. Even if the mobile transformation, there is no content, the forum is difficult to sustain. On the other hand, the forum's profit model is also very simple, relying on advertising is not as colorful as the new media era. As the user activity decreases, the advertising efficiency decreases, and advertisers naturally no longer patronize.
Forums, communities fade out of the historical stage, will it be the turn of Weibo and WeChat in the future? Social and entertainment carriers will change with technology changes and market demands. Many companies have already developed faster and faster in the development of VR, AR and other technologies. In line with the trend of market development, products are bound to replace old products.
[Comment]: New and old alternations are commonplace.
The service number was replaced by a small program
The WeChat applet was finally launched on the line for a whole year, and the WeChat service number was gradually forgotten. The WeChat service number was launched in 2013. At the beginning, it was aimed at the simplified version of the App, which was conducive to the development of the O2O business and the introduction of offline enterprises to the WeChat platform.
The original idea of ​​WeChat is that the custom menu in the service number can display special features, which allows fans to return to the service number no matter how long it takes to know how to interact effectively with the service number, which is more conducive to precision marketing. The "service number + WeChat payment" model allows merchants to integrate their existing resources with WeChat, such as the existing membership system, promotional tools and offline resources. For general enterprise operators, the service number that is operated can become a replacement for the enterprise portal similar to the App.
However, it turned out that the service number was serious, and it was a third party but it did not reach the original purpose of WeChat, and it did not achieve the wind and water. Instead, the small program took over this idea and attracted the attention of a large number of manufacturers. .
WeChat officials have previously mentioned that "WeChat is not intended to be a platform for disseminating content, but to be a platform for providing services, so the WeChat team has specifically removed the service number, but the service number to provide services. Mainly, based on a request. WeChat launches a small program, not wanting to do the application distribution market, but providing an open platform for some quality services.†This means that the service number once wanted to do is to provide services beyond the content. Connected to WeChat, this unrealized goal is handed over to the applet.
The interaction between the public number, the subscription number, and the service number is completely conversational, and the small program is more direct, eliminating the dialogue process and directly simplifying the application to the WeChat platform. This form of light application is also more in line with the purpose of WeChat "connect everything."
Although the future development of small programs can not be determined, the small program conforms to the development of WeChat ecosystem, and its appearance also caters to the needs of some users and enterprises, which is more useful than the service number.
[Comment]: Trial and error is the ladder of innovation.
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