On January 20th, the China Securities Regulatory Commission issued IPO approvals for six companies, and the LED lighting company, Sanxiong Aurora, was listed.
Up to now, the companies that have been listed by G20-LED Lighting Summit have Hongli Zhihui, Guoxing Optoelectronics, Sunlight Lighting, Lianchuang Optoelectronics, Tongfang, Mulinsen and Moso Power. Sanxiong Aurora is the eighth IPO listed member company. .
The specific information is as follows: Jiangsu Jiejie Microelectronics Co., Ltd., Huarui Electric Co., Ltd., Guangdong Sanxiong Aurora Lighting Co., Ltd., Hainan Puli Pharmaceutical Co., Ltd., Dr. Optical Chain Co., Ltd., Shanghai Huayi Navigation Technology Co., Ltd. The company's first meeting, Liuzhou Ouweimu Machinery Co., Ltd. failed to pass.
It is understood that as early as December 21, 2016, Sanxiong Aurora has pre-disclosed the updated prospectus. Sanxiong Aurora intends to publicly issue 70 million shares to the public (the specific number of issuance is subject to the number of issuances approved by the China Securities Regulatory Commission), and the total share capital after the issuance is 280 million shares.
According to the inquiry, the latest prospectus of Sanxiong Aurora announced the financial data as of June 2016.
Sanxiong Aurora achieved revenues of 1.588 billion yuan, 1.899 billion yuan, 1.847 billion yuan, and 741 million yuan in 2013, 2014, 2015, and January-June 2016, respectively. The net profit attributable to owners of the parent company was 1.26. 100 million yuan, 171 million yuan, 181 million yuan, 65.851 million yuan.
The main products of Sanxiong Aurora include LED lighting products, traditional lighting products, lighting control and other products. Among them, the proportion of LED lighting products has increased year by year.
The sales of Sanxiong Aurora products are mainly domestic sales, and the sales model based on distribution is implemented in the domestic market. At present, Sanxiong Aurora has established a distributor marketing network channel covering major cities in the first and second tiers of the country. Relatively speaking, the third- and fourth-tier cities, overseas markets and e-commerce channels are relatively weak.
To this end, Sanxiong Aurora has developed a marketing network channel expansion plan based on the characteristics of its own marketing network channel and the characteristics of the domestic and international lighting market, especially the LED lighting market.
In 2016, Sanxiong Aurora held the Manchester City Football Club, mainly in the hope of using sports marketing to enhance the brand image and create a popular brand. At the same time, through the O2O means, establish an omni-channel marketing system to promote the transformation of the brand to younger.
It is worth mentioning that the overseas markets of Sanxiong Aurora are mainly concentrated in Australia, the Middle East and Southeast Asia.
In the future, Sanxiong Aurora will follow the strategy of steady advancement, first set up a team, including cultivating professional overseas teams, and then slowly develop outward.
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