Rumors that Huawei cooperates with Youku Potato to play 4K together

In the past two years, it is easy to find users with sharp eyes, and Huawei and Youku Tudou have frequently interacted with each other. The two sides had already established a strategic partnership as early as last year, joining forces to enter the OTT video service market. According to industry sources, the two sides have now targeted "hard hardware development and relatively weak content," and have even been dubbed the “4K field” by netizens, and they will have significant moves in the near future.
China's 4K status quo: Spring is still separated by a layer of fog

With the appearance of 4K hardware in major malls, a variety of ultra-high-definition bikinis and tropical fish have attracted countless eyes. 4K video not only burns the viewer's retina, but also lets many users feel “4K ultra-high-definition audio-visual experience, It's the spring of the video industry." However, this is not the case. Many users who bought 4K TVs said that “Spring is still separated from us by a layer of haze”.


It turns out that at present, TV signals output by ordinary TV channels are classified into two types, high-definition and standard-definition. The resolution of HD channels can reach 1920×1080, while the SD channels have only 720×576. Therefore, there is no Super HD source, 4K TV can only see the standard clear film. This can not help so many netizens sigh is simply stunned the dog! Some netizens believe that: If 4K hardware is a superior performance AK47, then 4K video is one of the bullets, and standard definition video is corn. The current status of China's 4K field is: 4K hardware + standard definition video = popcorn flying out!

When will 4K Spring arrive?

Not long ago, many netizens who watched the 4K version of the hit drama "Yueyue Biography" shouted that "the video actually can clearly reach this point." Is the 4K industry spring coming? But actually, we have to say that 4K content is still small, 4K film source problem needs to be solved. Some studies have shown that in 2015, the domestic demand for content in the 4K market was 30,000 hours, while actual users could see less than 300 hours, and 4K content only reached a supply rate of 1%. Moreover, the vast majority of content producers still produce content under the 2K standard, and the cable television network still delivers and distributes the content in 2K or even SD format. This is far from satisfying the audiovisual needs of users.

In addition to the “worse little meat” situation, there is still cosplay in the 4K content market. Due to the extreme lack of real 4K content, many content parties use old 2K or even lower resolution content, transcoded to generate 4K content. The original quality of such content cannot be guaranteed. Even if the parameters "seemingly" meet the 4K indicator after the conversion, the visual quality does not reach the true 4K viewing quality. This small package of goods to give 100 points!

Ultus, Huawei's joint efforts, or will really usher in 4K spring

Recently, informed sources have revealed that Eutech, Huawei and other industry leaders have already started to lay out 4K fields. As the world’s leading provider of ICT solutions, Huawei has cooperated with Youtu in terms of 4K video user experience, codec and other aspects. The relevant 4K conference will be held on January 21, 2016. The conference will focus on the production and distribution of ultra-high definition video content before and after, with a view to breaking the bottleneck of the 4K industry at an early date, making the 4K source even more accessible, and letting 4K TV bring us a veritable ultra-high-definition visual experience, allowing 4K fields. Welcome to the true spring.

Glossary What is a 4K TV?

The so-called 4K TV is a kind of ultra high definition display specification television with higher resolution. At present, the traditional full-HD LCD TV is 1920×1080 (commonly known as 2K TV), and the resolution of 4K TV is 3840×2160, even reaching 4096×12160. The resolution of 4K TV is 4 times the resolution of current full HD LCD. .

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