The diversification of the demand for life Another single lighting product has gradually lost its living space. The change in consumer demand has prompted the product to upgrade its fashion, taste, sentiment, intelligence, environmental protection and grades to a higher level. With the increasing penetration of the Internet in the lighting and lighting industry, the entire marketing environment has undergone earth-shaking changes, and brand communication has entered the system's three-dimensional era. How to use stereoscopic marketing? It will become an important homework for corporate brand marketing. One of the famous Japanese management masters, Daichi Research, said that grasping trends is more important than seizing opportunities.
During the period of brand scrambling, the strategy of “high holding and low playing†enabled second-tier companies to achieve a leap-forward development. However, we should not neglect that these brands have a long-term accumulation in terms of product development, deep channel cultivation, brand awareness and reputation. In particular, the promotion of the system after marketing events is the key to further advancement.
Last year, many brand enterprises have begun to get rid of the single and short-term thinking mode in marketing and adopted systematic stereoscopic marketing. Such as Futian Electric, Hongguang Lighting, Kaman Lighting, etc., have adopted the "sea, land and air" multi-dimensional progressive. Their marketing innovations not only boosted the confidence of dealers, but also eventually achieved a leap from the industry brand to the mass brand, thus affecting the purpose of terminal consumption. From the perspective of innovation in product research and development, the image of a model project as a guideline, the concept of publicity and packaging as an aid, and team service follow-up as the framework for the policy of landing and sustained stability.
Product power, brand power, and channel power are the three strongest channels for marketing. In the switch socket industry, product power is more important, and it is inseparable from the channel. Futian Electric Co., Ltd. took the opportunity of the concept of switch “dot†and the introduction of “dot switchâ€. At the Guzhen Light Fair, Futian Company launched the “point switch series new memberâ€â€”“art switchâ€; implementation “pulls up and downâ€. The channel strategy, while continuing to stabilize and open up the third and fourth-tier markets and invisible channels, penetrated into the primary and secondary markets.