As a leading brand in the domestic appliance industry, Hisense has long been at the forefront of China's home appliance development. When it comes to display technology, Hisense stands out as one of the top manufacturers in the country. The claim that Hisense TV is number one in China isn't just marketing hype — it's backed by years of innovation and excellence. Hisense has consistently delivered top-tier quality, with advanced technologies such as cutting-edge panel control and high-performance product engineering placing it at the forefront of Chinese television manufacturers.
Years ago, Hisense already achieved international standards in television technology. Today, its ULED technology sets a world-class benchmark, pushing LCD quality to new heights. This innovation has not gone unnoticed. For example, the "Scorpio" flagship model launched earlier this year gained widespread recognition for its exceptional image quality, even surpassing the renowned Sony Z9D in certain aspects.
The Scorpio model, known as the MU9600U, showcases Hisense's independent research and development in display technology. Its multi-zone backlight control system enhances brightness, contrast, depth, and color accuracy, while also improving screen smoothness and response speed — all significant improvements over traditional LCDs.
Another notable release from Hisense is the NU7700, which has made waves in the TV market. While the Scorpio pushed LCD panels to their limits, the NU7700 represents a new direction in television design, focusing on both visual and auditory experiences. Sound quality is just as important as image quality when it comes to the overall viewing experience.
What makes the NU7700 stand out is its slim design and narrow frame, yet it delivers impressive audio performance. Unlike many other brands that increase the thickness or width of their TVs to improve sound, Hisense managed to achieve great sound quality without compromising on aesthetics. This was no small feat, requiring advanced engineering and technical expertise.
To enhance bass performance, the NU7700 features passive radiators that triple the low-frequency sound range. Hisense calls this feature "Air Sound Field" technology. By expanding the bass diaphragm area and optimizing the internal sound cavity, the TV produces richer and more immersive audio.
The NU7700 is part of Hisense’s "Influential" series, reflecting its ambition to deliver superior sound quality. While some may worry that focusing on audio might take away from the company's image quality reputation, the truth is that Hisense has always prioritized both. The company's long-term investment in audio research has led to breakthroughs that complement its strong visual performance.
In the smart TV market, Hisense continues to innovate. Whether it's through enhanced audio-visual experiences or smart features, the brand remains a key player in the industry. For those interested in smart TVs and related technology, platforms like Smart TV/box information network sofa butler offer valuable resources, including reviews, comparisons, and updates on the latest trends in smart TV and box technology.
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