As a leading brand in the home appliance industry, Hisense has long been at the forefront of China's technological advancement in this sector. When it comes to display technology, Hisense stands out as one of the top performers in the country. The claim that Hisense TVs are number one in China is not just marketing hype — it's backed by years of innovation and consistent delivery of top-tier quality. From advanced panel control to cutting-edge manufacturing techniques, Hisense continues to set the standard for Chinese television manufacturers.
Years ago, Hisense already reached international quality benchmarks, proving that its products can compete on a global scale. One of the most impressive models is the Hisense LED55NU7700U, which showcases ULED technology at its peak, delivering stunning image quality that rivals even the best in the world.
In early 2023, Hisense launched the "Scorpio" flagship model, which quickly gained attention for its exceptional picture quality. In fact, some reviewers claimed that Scorpio surpassed the renowned Sony Z9D in certain aspects, especially when it came to brightness, contrast, and color accuracy. This achievement highlights Hisense’s independent research and development capabilities, particularly in display processing technologies like multi-zone backlight control, which enhances dark details, color reproduction, and screen smoothness.
Another notable model is the Hisense MU9600U, known for pushing LCD technology to its limits. While many brands increase the thickness or width of their TVs to improve sound quality, Hisense managed to maintain a slim design while delivering an immersive audio experience. This was made possible through innovative engineering, such as adding passive radiators that tripled the low-frequency response, making the bass richer and more dynamic.
The NU7700 series is marketed as an "influential" TV, reflecting Hisense’s ambition to redefine audio performance in the industry. Its "Air Sound Field" technology uses two passive radiators to expand the bass diaphragm area, creating a more immersive and realistic listening experience. This innovation shows that Hisense isn’t just focusing on visuals — it's also committed to delivering high-quality sound.
For any TV, both image and sound quality are equally important. While Hisense has long been recognized for its superior picture quality, the company is now expanding its strengths into audio. This isn't about chasing a niche market; it's the result of years of investment in audio research and development. As a result, the NU7700 series proves that Hisense can deliver a balanced, high-performance TV that excels in both visual and auditory experiences.
If you're interested in smart TVs or media boxes, be sure to check out Smart TV/box information, a leading platform in China that provides comprehensive coverage of smart TVs, TV boxes, and related software. It's a go-to source for all things connected entertainment.
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