The transition from traditional fuel vehicles to electric ones is accelerating, with many countries moving toward banning the sale of gasoline and diesel cars. While pure electric vehicles (EVs) are a key part of this shift, they still face challenges in achieving widespread adoption. Japanese media highlights three critical areas that could help boost their popularity: government incentives, environmental regulations, and sales policies.
In addition to France and the UK, China and India have also begun pushing for a move away from fossil-fuel vehicles. Although some criticize these efforts as just “empty slogans,†the global trend toward EVs is undeniable. Japan, while lagging behind, is also making strides in promoting new energy vehicles. This article explores how EVs can become more popular by focusing on three key factors.
**Government Incentives**
According to the International Energy Agency (IEA), global EV sales increased by 38% in 2016, reaching 750,000 units. China led with 340,000 sales, followed by the US and Norway. Though EVs still make up less than 1% of total car sales, the momentum is growing. Norway, for instance, plans to ban gas and diesel cars by 2025, and nearly 29% of its new car sales are EVs or plug-in hybrids—far ahead of other European nations.
Norway offers significant tax breaks for EV buyers, including a 25% VAT exemption, allowing EVs to be cheaper than diesel cars. Additionally, EV owners enjoy free parking, access to bus lanes, and other benefits. To further encourage small EVs, the country has introduced a luxury tax on high-end models to promote affordability for the general public.
In contrast, Japan provides only a modest subsidy of around 400,000 yen (about $3,600) at the time of purchase. Officials admit that these subsidies are lower compared to other countries. Even with the current support, a new EV can cost around 2.5 million yen ($22,000). If the subsidy were increased to 1 million yen ($9,000), the price would drop significantly, making EVs more attractive to consumers.
**Environmental Regulations**
Strict environmental policies are another driver of EV adoption. According to the International Council on Clean Transportation (ICCT), Japan’s fuel efficiency target for 2020 is 20.3 km per liter, which lags behind the EU’s 24.4 km per liter. China, on the other hand, is pushing for full electrification by 2020, and its EV industry is growing rapidly due to lower entry barriers.
Japan, despite having many EV-ready models, has not yet set clear targets for full-scale adoption. Some officials suggest that a major industry overhaul will be needed before such goals can be achieved. However, experts argue that global environmental standards will only become stricter, and Japan must act to remain competitive.
**Sales Regulations**
Regulations on vehicle sales also play a crucial role. In China, automakers are required to sell at least 10% new energy vehicles starting in 2019. California, meanwhile, has shifted focus entirely to pure electric vehicles, removing hybrids from the category of "new energy" vehicles.
In Japan, there is hesitation about implementing strict sales rules. While initial compliance may be costly, long-term benefits include improved competitiveness and innovation.
**Environmental Impact Depends on Power Source**
While EVs are seen as eco-friendly, their true environmental impact depends on how the electricity is generated. In China, where 70% of power comes from coal, EVs emit 82 grams of CO₂ per kilometer—more than hybrid vehicles. But as China reduces coal reliance, emissions are expected to drop to 62 grams by 2030.
In Japan, 32% of electricity comes from coal, resulting in 59 grams of COâ‚‚ per kilometer. In France, where most power is nuclear or renewable, emissions are just 5 grams. Thus, the success of EVs also hinges on the energy mix.
Experts like Keiichi Endo from Keio University suggest that a combination of low-cost, low-emission energy sources and stable nuclear power could be more realistic for Japan’s future. The promotion of EVs must align with broader energy strategies to be truly effective.
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