Huang Yanzhi has a wise head. In the interview, his unique insights sparked like sparks. In this essay we can't actually exhaust all his opinions, just seek to catch one or two fireflies of his mind.
Instinct modern lights night beautiful elves
China's Dengdu, a cutting-edge modern light manufacturing company instinct is quietly rising. His leader, Mr. Huang Yanzhi, once spanned multiple industries and was an elite in the field of sales and management. He told reporters that he was brought to the lighting industry by Hao Xilong, deputy general manager of Haohao Marketing. Therefore, the talks often reveal the heroes between him and Hao.
The word "instinct" is easy to imagine. In 1992, the famous American director Paul Verhoven directed a film called "Instinct". The image of Catherine played by Sharon Stone in the film left a deep impression on the audience and unlimited imagination. . "The sunshine of the day? The instinct of the night", this slogan is even more vivid.
In the instinctive exhibition hall, there is a dazzling array of modern glass lamps, giving a very elegant, very warm and very fashionable feeling. Glass lamps, once born with the advancement of modern civilization, will also develop with the progress of modern civilization. Instinct is the moving wave in this historical process.
Change, change again, this is the only way out
Huang Yanzhi entered the lighting industry two years ago and has been working as a marketing director. Later, in order to realize the entrepreneurial ideal, he founded the Instinct Technology Lighting Co., Ltd. with several like-minded friends.
When the reporter asked why Huang Yanzhi was involved in the lighting industry, he was full of ambition: "Whether it is the market model, management philosophy or marketing means, the lighting industry is more immature than Other industries, and there is more room for growth. I believe I can bring this industry Something different from the public 1
In fact, he used action to make a comment on this confidence.
Although the development direction of instinct is correct, with the further development of the enterprise, the problem is gradually exposed, such as disordered organizational structure, poor execution, chaotic job responsibilities, declining product quality, inefficient, and no advantage in sales price.
A little observation will reveal that this is not a problem for an instinct manufacturer, but a general reality for the entire lighting industry. However, some companies have been able to solve after thousands of turns, and some companies have not figured out what is going on.
Instinct is fortunate, because the head of Huang Yanzhi's wisdom is also thrown out because of his rich experience in corporate management and marketing. He believes that as long as enterprises control costs, produce efficiently, guarantee product quality, and have relative price advantages, healthy development is not a problem.
In response to the problem of excessive procurement costs, he adopted a method of integrating resources nearby, and at the same time strengthened communication awareness and communication skills with suppliers, and quickly controlled procurement costs.
In response to the disorder of the company's organizational structure, he defined the company's organizational management structure and standardized various management operations. He manages the team through clear working ideas and strict rules and regulations, making the team task clear and efficient. Through the recruitment, training, assessment and other mechanisms to cultivate the quality and skills of employees, adjust the mentality of employees, mobilize the subjective initiative of employees, so that the next heart quickly becomes a reality.
It is an inevitable that history chooses instinct at this moment.
Huang Yanzhi believes that management needs a red line to put the scattered pearls on. For example, when integrating the procurement chain, in addition to the previous principle of "nearby", he used different types of products with the same specifications of accessories, no longer unified the standard, but in terms of quantity has an absolute advantage; in the development process to reduce the link The cost is naturally controlled and the delivery time is effectively guaranteed.
The introduction of ERP enterprise management system software, so that customer needs, enterprise manufacturing processes, supplier resources, inventory, etc. form a clear and complete system, management is natural and orderly and simple.
At present, the instinct has also established long-term cooperative relations with Beijing's famous process design center to strengthen product development and design capabilities and create competitive advantages. Only this trick, we can not easily see the instinct of vision and discouragement. It is not difficult to see that it is no accident that the market chooses instinct.
After a period of time, the instinct has made a gratifying progress, laying a solid foundation for the next step.
Nowadays, the competition of the terminal has been heated up, but the means of competition is very simple, nothing more than promotion and price reduction. To change this pattern, new ideas are needed. Huang Yanzhi told reporters that in the next step, they will have some new moves in the industry, stirring the industry with new thinking. What is this action? Huang Yanzhi said in mystery: "When everyone knows, 1
Although we don't know what the new instinct is, we know that instinct is flying our dreams!
1
Henvix Lighting Technology Co., Ltd. , http://www.sz-led-light.com