Ma Xiuwei, the top ten outstanding figures in China's lighting industry (Photos)

Among the 10 “Top Ten Outstanding Persons in China's First Lighting Industry”, Ma Xiuwei, the general manager of Guangdong Op Lighting Co., Ltd., is the only woman. She is also one of the few female heroes in China's lighting industry today. The outside world believes that Ma Xiuwei may be a "workaholic" who only cares about work and lacks feelings, but the facts tell us that this is not the case. She is a happy woman! 30,000 yuan savings, made today's Opus reporter: In 1994, you and your husband came to Zhongshan Guzhen nothing. At that time, what belief did you rely on? Ma Xiuwei: In 1994, I and my lover came to Zhongshan Guzhen from my hometown in Zhejiang to sell ring-shaped lamps for the relatives' lighting factories. At that time, what I had to calculate every day was how many goods I sold today. The money I earned was enough to pay for rent and utilities. It is fortunate that I don’t lose money. The days of acting as agents have lasted for more than a year. Due to the fierce competition in the accessories market, the business prospects are not optimistic. One day, the lover returned the goods and returned to me with a novel lamp. This kind of lamp is called energy-saving lamp. It is a green and healthy lighting lamp that saves energy. It will definitely become the development trend of the lamp industry in the future. When the two together, they decided to set up their own factories to do energy-saving lamps. We invested all the 30,000 yuan saved. I said to my lover at the time, if we are not successful this time, then we will never be a boss anymore, and always work! No resource is actually the best resource, it can really give a person the ability to survive. Market differentiation affects OP Development Reporter: In your eight-year development process, which decisions have influenced or changed the development of Op. Ma Xiuwei: The first time was just said that all 30,000 yuan will be invested in the manufacture of energy-saving lamps. This is the starting point of Op. But not long after, we encountered a brutal price war, and the price of energy-saving lamps on the market fell all the way. But we did not follow the big stream, but insisted on quality. The market development confirmed that our approach was correct and eventually made a beautiful turnaround. Subsequently, Opt introduced the original inconspicuous ceiling lamp into the enterprise. At the same time, the glass lampshade of the ceiling lamp was replaced by an acrylic lampshade and placed on the market at twice the price of the market. This new marketing technique immediately won. The market has been widely recognized and has since established Oupu's market position in the ceiling lamp market. There is also the search for a good name for the company. After repeated argumentation, the name "Opp" was finally established. Then it was the first to establish a logistics center, expand the product line, and find partners. These decisions have affected the development of Op. Small workshops are private property, and large enterprises are social wealth reporters: Today, your assets have reached several hundred million yuan, which has been described as a huge change in wealth accumulation. Why do you now think that Op is no longer its own private property, but a social enterprise? Ma Xiuwei: You can say that you are a small workshop. But a company with thousands of employees and hundreds of millions of assets, you still regard it as your own private property. Can you afford it? are not you tired? When a company grows bigger, the boss must abandon the mentality of the small owner, but must use the mentality of the social enterprise to make decisions, manage and operate. Only in this way can the enterprise become bigger and stronger and can go further. The standard for measuring one's wealth is not only the amount of assets outside you, but whether you live very freely and happily, whether your inner world is rich, how much value you create for society, and you give it to you. How much happiness people bring. Honor is affirmation of your yesterday, encouragement is a kind of spur to reporters: Under your leadership, Op Lighting has been growing rapidly since 2001. There have been many achievements in the past two years. For example, the national inspection-free products, Guangdong famous trademarks, and in the "2004 China's 500 most valuable brands" announced in July last year, became the only brand in China's lighting industry. How do you view these honors? Ma Xiuwei: Every award is an affirmation of Opus yesterday, and it is also a spur and encouragement to us. This is the same as the outstanding figures of the Ten Great People. I am very grateful to the industry insiders for their support to the company. We will continue to create more wealth for the society. The future of Op, the world's Opus reporter: Now the industry is in Paying attention to your every step of the action, you are predicting how much Ops can do. In your planning, what is the future of Op Lighting? Ma Xiuwei: In the past year, Op has built a brand store and built it. From the professional market of provincial cities to the distribution network of prefecture-level markets and county-level markets. Up to now, Opp has more than 6,000 sales outlets and more than 600 brand stores nationwide. Last year, we also cooperated with Japan Koizumi Industry Co., Ltd. Co-founded Shanghai Oupu Koizumi Lighting Engineering Co., Ltd.; and established the first overseas branch of Opp, Dubai Branch, in the Middle East. Therefore, I believe that the development prospects of the lighting industry are broad, depending on how you seize the opportunity. I firmly believe that Oupu will be the world's Opp in the future. Most of my husband thinks about it, and gives her husband some reporters: People say, There must be a successful woman behind the man. Now you can say that there is a successful man behind a successful woman? Ma Xiuwei: I am both a life partner and a business partner. In the enterprise, one is The chairman, one is the general manager; in life, one is the husband and the other is the wife. These two very different roles depend on how you are compatible. My lover and I can both think from the other side's point of view. Say you are a husband, what should you do, I am a wife, I should do what. When encountering conflicts, I must think more about the other side, and pay more. The relatives around me are often the most easily overlooked people. But when all the prosperity and excitement are scattered, you will find that you will never leave behind, it must be your loved ones, and the pro-people around you are the most important. So, even if you are busy, remember to care for them. Even if it is a warm look, a thoughtful statement. The impression of the characters has always been called "Ma Xiuwei" to call this great woman, but on this beautiful night, Ma Xiuwei is happy. I haven't forgotten another big thing - "Famous name" for myself: My name is Ma Xiuhui, this is my real name. If Ma Xiuwei is separated from her career background, she is an ordinary woman. From her I can't read the vicissitudes of hard work and the pride of success in business. Some are just the pursuit and love of life. Despite hundreds of millions of dollars, she still lives very calm, very chic and very happy. She can drive luxury. When the car goes for a ride, it can also take a leisurely trip to a tricycle. She does not care about the difference in status and status between the two modes of transportation. "Not to be happy, not to be sad" - Ma Xiuwei's body is truly Shining with this indifferent, quiet humanity.


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