Cixi Zhongfa Lighting Co., Ltd. has occupied the European market share with its leading product “halogen lampâ€, and has passed through 14 years of spring and autumn through the fight against export sales. In 2008, the Olympic event attracted global attention to China, and Cixi Zhongfa also changed its marketing strategy from pure export to domestic and foreign sales. However, many years of export marketing has made Cixi Zhongfa a relatively unfamiliar face in China. As an exhibitor of Guangzhou International Lighting Exhibition and an online exhibition hall user of Aladdin Lighting Network, Cixi Zhongfa chose Aladdin Lighting Network as a comprehensive display territory. I hope that relevant users at home and abroad can get a more comprehensive understanding of Cixi Zhongfa through here.
This article is an interview with Aladdin Lighting Network reporter auspicious on Cixi Zhongfa Vice President Yang Xiaofeng.
Yang Xiaofeng, Vice President of Cixi Zhongfa
Products occupy overseas markets with quality
Aladdin Lighting Network Reporter: What are the considerations for Cixi Zhongfa products to promote halogen lamps? Explain the most competitive products in detail?
Cixi Zhongfa Yang Xiaofeng: Cixi Zhongfa's products are divided into low-end, mid-range and high-end products. Based on the company's advanced technology, different types of lamps are developed to meet customer needs. Cixi Zhongfa strictly controls the quality of the products. The company is currently in accordance with the ISO9001 model for quality control.
The main push halogen lamps are mainly for the following considerations: First, the company has certain advantages in halogen lamp research. Second, halogen lamps have broad prospects for development in the market. In 2008, the products were divided into four parts: LED lights, halogen lights, energy-saving lamps, and other home appliances.
Among them, competitive products are mainly energy-saving lamps and LED lamps. These two products contain the latest high-tech technology and meet the energy-saving and environmental protection requirements of the current international initiative. The company currently has mature technology to develop and improve these two types of products, and strive to occupy 20% of the market share in the European market.
Aladdin Lighting Network Reporter: Which kind of marketing method does Cixi Zhongfa's products mainly adopt? Can you disclose the revenue in 2007?
Cixi Zhongfa Yang Xiaofeng: All products of Cixi Zhongfa are exported. The EU market accounts for more than 90% of the total sales. In 2008, it will push the North American market to establish a strong export team. Two import and export companies have been set up in Guangzhou and Ningbo respectively. An export team, a total of 7 exporters.
In 2007, the total sales amounted to 250 million yuan, all of which were exported. In 2008, the company will enter the domestic market and adopt the method of exporting and domestic sales to achieve sales income of 500 million yuan.
Aladdin Lighting Network Reporter: Does the EU anti-dumping tax have an impact on your company's foreign trade?
Cixi Zhongfa Yang Xiaofeng: The lighting products have not been affected, but the electric irons have been hit hard (South American Brazilian market).
Aladdin Lighting Network Reporter: In 2008, do you think the Olympics will help export, foreign trade, etc. How is the company prepared to seize the Olympic business opportunities?
Cixi Zhongfa Yang Xiaofeng: Although it is not clearly felt at present, the Beijing 2008 Olympic Games will greatly enhance China's influence, which will enable the people of the world to believe in China, believe in Chinese manufacturing, and believe in Chinese products.
Management is people-oriented but does not accept mediocrity
Aladdin Lighting Network Reporter: What kind of corporate culture has Cixi Zhongfa established?
Cixi Zhongfa Yang Xiaofeng: The company's corporate culture has been formed after more than ten years of development. It adheres to the "people-oriented" ideological policy, adheres to the business philosophy of "talent is the basis of management", and insists on "realizing value with employees, customers and companies." "The core values, think of what employees think, help employees solve work and life problems in a timely manner, and let employees feel the warmth of the home." Only by letting employees have the sense of ownership and the sense of belonging of the company, can everyone work together and unite, and the company will have a better tomorrow.
Aladdin Lighting Network reporter: "Yu Ming Lan, fine work" is your company's quality policy, what are the ideas and pursuits in product development, innovation?
Cixi Zhongfa Yang Xiaofeng: Adhere to the principle of “quality firstâ€, adhere to the core values ​​of “achieving value with employees, customers and companiesâ€, rely on various resources, independently develop new products, take the road of science and technology, innovate and gradually form The high-tech-oriented product layout meets the needs of different levels of the market.
Aladdin Lighting Network Reporter: Please introduce some management concepts and creeds of managers?
Cixi Zhongfa Yang Xiaofeng: Chairman Chen Jianfeng’s belief is: to say, to do, to be effective
The management philosophy of Chairman Chen Jianfeng is: accepting excellence, accepting elimination, but not accepting mediocrity.
The voice and the first-class Cixi Zhongfa go hand in hand
Aladdin Lighting Network Reporter: How do the relevant personnel evaluate Cixi Zhongfa?
Cixi Zhongfa Yang Xiaofeng: Evaluation of friendly cooperation company: Zhongfa, excellent product quality, excellent service, and a good partner to work together.
Employee's evaluation: Zhongfa is my home, and I would like to contribute my own meager strength to Zhongfa's Feilong Tengda.
Evaluation of professional R & D personnel: first-class environment, first-class team, research and development of first-class products.
?; Cixi Zhongfa Lighting all the way to innovate (Figure) 2008-01-28
?; Cixi City, the development of lighting work style to help develop (Figure) 2008-01-28
?; work in the elegant and comfortable Cixi office (Figure) 2008-01-28
?; Cixi Zhongfa Lighting attaches great importance to talent development talents (Figure) 2008-01-28
?; Cixi Zhongfa comfortable dining to solve the worries of employees (Figure) 2008-01-28
We have been taking off
Aladdin Lighting Network Reporter: How did Cixi Zhongfa start?
Cixi Zhongfa Yang Xiaofeng: The predecessor of Zhongfa Company was Cixi Aoda Standard Parts Factory. In 1994, faced with fierce market competition and repeated market research, Chairman Chen Jianfeng discovered that the lighting market has broad market and development prospects, and resolutely gave up the lamps. Production and sales of accessories began to prepare for lighting manufacturing projects.
Aladdin Lighting Network Reporter: Is there any problem in Cixi Zhongfa in the process of starting a business? How to solve it?
Cixi Zhongfa Yang Xiaofeng: I really encountered great difficulties in starting a business: for example, there was no problem with the quality of the products in the market, but these problems were all overcome under the correct decision of Chairman Chen Jianfeng. Especially for the quality of the products, there was an Italian guest who vowed not to buy products from Zhongfa (but this guest has always been the most loyal guest of Zhongfa Company), thanks to the company’s determination to proceed from product quality. Breakthrough strategic decisions.
Aladdin Lighting Network Reporter: What time is the take-off period of Cixi Zhongfa? What kind of take-off situation is presented?
Cixi Zhongfa Yang Xiaofeng: In fact, since the establishment of the company, Zhongfa has been in a period of soaring, and the company's annual sales are increasing at a rate of more than 20%. The company established the leadership team with Chairman Chen Jianfeng as the core, strives for hard work, hard work, strictly grasps product quality, establishes talent team, establishes modern enterprise management concept, speaks with product quality, re-credit and trustworthiness, company's high sense of responsibility and quality products. The company has won unanimous praise from customers, and the company is also booming. The company will continue to carry forward the existing advantages, continue to innovate, keep pace with the times, be the leader of the lighting industry, and cast a century-old enterprise.
Let "Zhao Feng" become a household name in the next 3 years
Aladdin Lighting Network Reporter: What are the major events and turning points in the growth of Cixi Zhongfa?
Cixi Zhongfa Yang Xiaofeng: The company changed its line in 1994 and changed from producing lighting fittings to lighting project manufacturing. This measure has enabled the company not to fall into the vicious circle of price competition, take its own research and development path, and take its own brand road. In 2002, the company moved to Zonghan Development Zone in Cixi City, covering an area of ​​23 acres. The development of the company solved by the new factory has no predicament of manufacturing space.
Aladdin Lighting Network Reporter: Corporate Strategy and Vision Planning - Does Cixi Zhongfa have its own brand strategy?
Cixi Zhongfa Yang Xiaofeng: Cixi Zhongfa has its own brand - Zhou Feng, which was awarded China's well-known trademark in 2007. In the future development, the company will expand its brand's influence and strive to make Zhou Feng a household name within 3 years. s brand. The company plans to form a group in 2008 and will be listed as a listed company within 3-5 years. In 2008, the company will open up the domestic market and realize sales of 500 million yuan.
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