On the afternoon of June 18th, Leviton held the 2008 Leviton brand and new product launch conference in Shanghai, which was the fifth stop of Leviton's 2008 national tour. At this meeting, Leviton's new LOGO and main color are mainly green, which represents environmental protection. The new LOGO visual image is applied to various promotional materials and image wall on the spot, which represents that Leviton will be energy-saving and environmentally friendly. The company's main philosophy, and this concept runs through the entire process of product to company image.
Deng Ziwen, vice president and general manager of Leviton Electronics China Market, attended the meeting. Mr. Deng Ziwen explained the history of the US Weiweiteng brand and the meaning of the new LOGO.
In conjunction with the contents of this tour, the major media in East China visited Mr. Deng Ziwen, vice president and general manager of Li Wei Teng Electronics China Market.
Mr. Deng Ziwen
Reporter: Mr. Deng, hello! I heard that Deng always came to Li Wei Teng from Qi Sheng. Today, I was fortunate to see Mr. Deng. I saw that Deng always gave Leviton a lot of changes, including logos, including positioning. Can President Deng easily talk about these changes based on what kind of strategic considerations your company has in the Chinese market?
Mr. Deng: First of all, I think that the Chinese market is a volatile market. We use our American technology to serve China. I can't say how much we contribute to the advancement of the market, but we are willing to make more efforts in this area. . From a business perspective, this also helps the company. From a macro perspective, this is also helpful to us humans themselves. Why do we always mention this theme when we speak: There is only one planet, we must cherish our planet, don’t let us waste our resources.
Because Leviton is an American company, the so-called industry standards of the United States itself may not be the same as China. Before we enter China, we will think that I want to enter this market. First of all, what do we have to give out to this market?
You see that the five major brands of integrated wiring are foreign products, and many of them are basically the same. We don't want too many technologies to change our existing products. It is correct and accurate to introduce American integrated wiring products to China. Because the development of each thing has its stage.
I have inspected many companies, some of them have no switch panels, some have no energy management, Siemens has switch panels, and they have no wiring. But we Leviton is quite comprehensive for the products used in construction. We can have light control, energy management, switch panel, integrated wiring to meet customers, that is, I want to give people a special image.
In fact, every product has its big brother in China, but how to highlight Leviton, I wonder if I am still fighting in the wiring, then I am not developing in their fingers? It is just very a small part. So, I adjusted my strategy immediately after I came. I have positioned my company as a company specializing in energy management. This is like a lot of people talking about a blue ocean. There are not many competitors, and there are not many people who can provide such a solution. I am positioned in this position. Then pull the development of other products. So I want to open up a market suitable for China to serve China, so that I can erect our brand in a shorter time. Our switch panel market share in the United States is 50%, while some of China's largest brands do not exceed 4%. But I never give up wiring, do switch panels, just focus on energy management.
Reporter: Indeed, one of the biggest changes that Leviton feels to me is the positioning of energy management consultants. You interpret this positioning when accepting other media interviews to provide users with energy management and energy savings, thereby improving and improving the quality of life. This idea is very good, but how can we achieve this positioning through the application through the solution through practice?
Mr. Deng: The United States attaches great importance to national energy management and environmental protection. Before we came to China, we considered a lot. What is the most important market in China? What is the most important situation at present? What is the most important situation at present? In fact, energy management accounts for less than 10% of our business in Leviton, but we Products in the United States cannot all come to China, because American standards, including his voltage, are very different from China. They are rectangular. We are square. If we want to enter this market, we must first To serve this market with products that conform to China's war conditions, the biggest feature is to help you save energy without changing your life habits.
The premise of our philosophy is not to change people's living habits. If you have a new technology to change people's living habits, this process may be long and not easy to achieve. Our sensor, this little thing, but we have a lot of technology in it. In a certain place, when there is no one, the light is still on, which is actually a waste. We realized that the energy management of this light was realized for the first time. In fact, greater energy management is in regulation.
The so-called energy management, we only use the new means to the people who do not pay attention to, to help him achieve an energy-saving effect. If everyone turns off the lights when they leave the office, when there is no one, the air of the air conditioner will automatically dissipate heat to save energy. In fact, our philosophy is also like this, to help you save electricity in a comfortable environment, to help you save energy.
Reporter: The theme of this conference today is far-reaching. Tomorrow will be different. Indeed, we have felt some changes, as mentioned earlier. This theme highlights the positioning of energy management consultants and highlights the main theme of energy conservation. We will not talk about the light control. In the field of wiring, we are currently proposing concepts such as environmental protection, green energy, and energy conservation. Can Deng talk about your company's green energy conservation and environmental protection in the field of wiring? Where is the biggest difference between China's wiring and the US? Future fiber optic cable Application situation.
Mr. Deng: There are a few points that can be proposed for your reference. First, we are now promoting environmental protection. Leviton's integrated wiring products are produced in the United States and produced according to ROHS standards. All of our products are produced according to this standard, which represents a commitment of Leviton to the industry users, we will not create more pollution, we have always been an environmentally friendly company, and this is our social responsibility. Of course, Europe has already implemented this concept, and the waste can be recycled.
The second point, we focus on a patch panel, don't look at this small thing, this thing can help you save energy under certain conditions.
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