The development trend of the domestic car networking industry and products in 2016, and the exchange of Jingwei Han, senior vice president of NavInfo. In Jingmuhan's view, the growth rate of the pre-loading car network standard is limited. In contrast, the post-installation car networking development space is larger, and a new business model surrounding big data will be born, so it is worthwhile to "bet" at this stage.
Therefore, at the Shenzhen International Automobile Refit Service Exhibition (AAITF) held on February 26, Che Yunyin saw the figure of NavInfo for the first time. The first exhibition of NavInfo brought two important news: First, it released the phased results of cooperation with Jiefa Technology - the chip-level optimization of the WeLink solution product; second, the program has been carried in Huayang, On the hardware of Feige's car, it began to be installed after landing.
Deng Wei, general manager of NavInfo's own brand, told Che Yun, this solution is the only car networking solution optimized for the chip technology platform in the market. According to NavInfo's new theory, the solution has standardized quality, supports customization, and is compatible with the car system and mobile phone system. It supports full-range voice access in different scenarios, with WeChat voice chat, hybrid navigation, and road maps. And exclusive functions such as three-level mixing, building an ecosystem through third-party open platforms, AppStore and massive apps. In addition, NavInfo map data and Dif dynamic traffic data also consolidate the data advantage for this solution.
According to the knowledge of Che Yunyue, based on the cooperation with Jiefa Technology, the chip-level optimization of the products under the support of the WeLink program has two distinct differences compared to the previous products.
First of all, the user experience is improved. It is worth noting that under the support of this solution, navigation maps, mobile mapping, and applications can be processed directly at the hardware level. Specifically, the scheme adopts a data transmission technology, and a high frame rate can optimize the user's fluency of use; through hardware decoding technology, the response speed of the vehicle is improved; and a specific noise reduction algorithm is used to enhance the voice experience in the vehicle environment.
Second, shorten the terminal time to market. The insiders know that to use APP development as an example, I want to make the development time of the APP the shortest. It is better to encapsulate a lot of functions in the bottom layer, because the package of each layer in the later stage is actually lowering the efficiency. Therefore, NavInfo hopes that the packaging work is mostly based on the chip layer, and the adaptation to the car in the later stage, the packaging work is not as possible, and the matching and compatibility will become easier. In this way, the vehicle manufacturer can shorten the debugging time and time-to-market of the terminal products, increase the added value of the products, and save the research and development and time costs.
Deng Wei told the car cloud bacteria that in fact, chip-level optimization is not just a new idea for NavInfo. Everyone knows to do it, but why only NavInfo is finally done with Jiefa Technology, and actually depends on The deep cooperation between the two parties, "the work done by the chip manufacturers is very complicated. It is very complicated for them to debug their own packaging layers. It is more complicated to package our things. It is equivalent to saying that the four-dimensional figure is a new sedan chair. Close cooperation can't be done."
At the NavInfo New 2015 User Conference in October last year, NavInfo announced a strategic cooperation with Jiefa Technology. Both parties are able to meet each other's demands. NavInfo uses Jiefa Technology to realize the rapid layout of the aftermarket of the car networking products through the latter's huge shipments in the after-loading field. It may be infiltrated into the market. In a sense, after four months of cooperation, the first product was launched, and the speed was still very fast.
According to Deng Wei's meaning, cooperation with Jiefa, navigation, Link and other products is only the first step. In the future, both parties will also make the bottom layer and optimize the chip level in the cooperation of ADAS, which occupies a large amount of CPU and memory. "This will have more explosive power."
Car cloud summary
At the Quaternary New Kyushu Exhibition, in addition to the chairman of Jiefa Technology, Lu Pingxing, Che Yunyin also saw Zhou Hui, general manager of Feige Group, and Chen Zhu, chief engineer of Huayang Group. The reason why it came to the platform was because Feige and Huayang were the first brands to put the four-dimensional Tuxin and Jiefa Technology's chip-level optimization driving WeLink solution on the car. Zhou Hui said that in the future, the program will be fully used in the Feige Glory series of car models, which are suitable for Toyota, Volkswagen and other models.
Some insiders believe that after holding the flying songs and Huayang, NavInfo has initially completed the framework of the aftermarket in the past year. Through the investment holding chart, we have established the car networking business group Map Bar Group (Shanghai Fun, and Pan'an, Tengyue Wanli), and become a good helper. In addition to Jiefa Technology, we also reached a strategic cooperation agreement with Neusoft Group and Huawei. The determination of NavInfo's new aftermarket layout is further highlighted.
For post-installation brands like Feige, Huayang, and Good Helpers, the cooperation with NavInfo is not only to improve its product strength to a certain extent, but more importantly, the overall resource advantage of NavInfo. Including the behind Tencent, the partner Drip, once the parties form a synergy, the explosive power will be very amazing.
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