VR in the end how much fire, to see in addition to science and technology circles, the heat within the digital circle, and more eye-catching entertainment across the border will be more clear
On March 26, when the Red Qitian Group held a large-scale press conference in Beijing, it first exposed the process of building its SoReal brand company based on VR technology. And officially announced that it will gradually invest in the large-scale offline VR entertainment experience space facing the public from July this year.
Shockingly, Zhang Yimou made public appearances and took the stage with the identity of Qi Tian Co-Founder and Group Art Director. He announced on the spot that he would enter the hot VR (virtual reality) market.
Zhang Yimou stated that China’s VR technology has gone beyond foreign countries and he also hopes to make a movie like this.
“I am particularly sensitive to the visual and new technologies,†Zhang Yimou said. “Three months ago, my colleagues in the United States showed me what they were developing. At the time I didn’t speak, but I knew that what we were doing was far The effect of these people is super. These young people are very amazing. They came to me three years ago. They hit it off. I didn't think that young people are so forward-looking now, and I did not even realize the scale of VR technology. , I am holding my support for young people."
When asked if the high technology of VR would upset the traditional film industry, Zhang Yimou gave a positive answer: “Many traditional industry rules are gradually being rewritten, not just movies. Now the whole world knows this technology. It's like a smartphone that year, sooner or later it will go into millions of homes.Not to mention movies and television.The movie started from juggling more than 100 years ago, and what we do today may become the next 10 years. The most important technology will change our lives."
In 2016, it can be said that the title of “VR's first year†does not seem to be groundless. In China, it seems to be a dead bolt. So far, 8 of the top 10 global technology companies have invested in VR. Whoever said it is enough to explain, they are: Apple Samsung Microsoft Google IBM Intel Hewlett-Packard Foxconn, these eight together, is a truly innovative software + hardware + Internet ecology + production of one-stop
Waiting and seeing, when Zhang Yimou encounters VR technology, a brand-new vision brought by it
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