Household appliance brand annual inventory! Four Highlights Reviews Hisense 2016

On January 12th, Hisense held an annual media conference in Beijing, and General Manager Hu Jianyong of Hisense Electric made a sharing report on the development situation in 2016 and the 17-year development plan. Whether it is to read the report and share content, or to see Hisense's outstanding performance in the entire electronics circle in the past 16 years, it is a bright spot.

Global brand operations have achieved remarkable growth in overseas markets

In 2016, Hisense sponsored numerous international competitions such as the F1 Red Bull Racing Team and the Australian Open. In particular, the sponsorship of the 2016 European Cup helped boost Hisense's global reputation and brand image. Benefited from the global brand operation, Hisense's overseas markets have experienced rapid growth, with growth rates of more than 30% in key markets such as Europe, Australia, South Africa, and Mexico. They have topped the market in South Africa and Australia for several consecutive months.

According to IHS Global TV shipment statistics, in the first quarter of 2016, Hisense TV ranks among the top three in the world in high-end color TV market such as smart TV, 4K TV and curved surface TV, and has become the top three global high-end TV brands.

Independent technological innovation creates product advantages and becomes the leading brand of high-end television in China

The insistence on independent technological innovation is the biggest characteristic of Hisense that is different from other Chinese color TV companies. In 2016, AQSIQ commissioned the China Brand Promotion Association to launch a brand value evaluation activity. Hisense also won the top place in the independent innovation brand with the highest gold content.

In 2016, Hisense successively established R&D centers in Israel and Japan, and Hisense's global R&D center reached 12 to lay a solid foundation for independent technological innovation.

In 2016, Hisense captured the global technical challenges and released the world’s first 100-inch DLP ultra-short-focus 4K laser television and has already achieved mass market availability. The 4K technology of laser TV is more difficult to apply than LCD TVs. The 4K laser display requires a laser engine to achieve fine control of 8.3 million light beams. The optical engine requires high processing power, and high-resolution lens design is also required. Millimeter optical resolution of 186 beams; in the manufacturing process, 4K laser television needs to achieve micron-level material control accuracy and lens mounting accuracy.

Up to now, Hisense has achieved complete independent operation of laser televisions from R&D, design, and production of complete machines. A total of 217 core patent technologies have been obtained. Hisense has firmly grasped the initiative in the layout of laser television display technology.

In 2016, Hisense focused on another technology innovation ULED super-quality TV also achieved technology upgrades, in the peak brightness, contrast, color performance and other core image quality to achieve industry-leading level, the technology has applied for 210 display patents, Among them, there are 15 international invention patents.

Benefiting from the product advantages created by independent technological innovation, the proportion of high-end color TVs is still higher. According to data from Ikon, Hisense’s high-end large screen market share of 55 inches or above has reached 17.63%, surpassing Samsung to achieve summit, and Hisense’s laser TV sales in over 85-inch large screen market accounted for more than 40%, making it an oversized screen. The preferred product of TV.

Leading Internet TV Operation Industry to Build the First Internet TV User Platform

In 2016, Hisense continued to improve its user operations services in the four core businesses of video, education, games, and shopping. The number of Internet TV-enabled users reached 24.34 million, and the number of daily-active users reached 9 million, setting a new record for the industry. According to Hu Jianyong, general manager of Hisense Electric, in 2017, Hisense will build an Internet TV first user platform through user experience and video service upgrades. In 2017, the goal of Hisense's Internet TV operation was to achieve a total of 33 million active users and 9 million daily active users.

Rapid development of B-side industry Fully transformed to technology-based companies

In recent years, the business of Hisense Intelligent Transportation, Optical Communication, Medical Electronics and other technology sectors has grown and promoted with the home appliance sector. Hisense's optical communications market share ranks first in China, and Hisense City's intelligent transportation ranks first in the domestic market for seven consecutive years. Hisense's surgical precision navigation technology has reached the world's highest level. In 2016, Hisense's emerging industry profits accounted for more than 40%, which indicates that Hisense has completed the transition from home appliance companies to technology companies.

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