"We had some difficulties before the year ago. Samsung chips did not (implement) Netcom. MediaTek (MTK) chips did not have a flagship. Qualcomm was in a lawsuit with us." At the Meizu 2017 media communication meeting, Mei Yong Technology President Bai Yongxiang resumed After the difficult 2016, the words turned: "But the world is so interesting. In 2017, the three problems seem to be solved: Qualcomm's problem is solved, Samsung's full Netcom may also come, 10 nanometers. The flagship chip is still not sure who is faster, maybe MTK."
On the last working day of 2016, Meizu and Qualcomm's patent war reached a settlement. This means that the Meizu new products in 2017 will most likely carry the Qualcomm Snapdragon processor mobile chip. Does this mean that Meizu, which faces the choice of three chip platforms, will change this year?
"Treading the products and doing marketing honestly." The story of Meizu’s founder Huang Zhang in the Meizu family is projected on the wall behind Bai Yongxiang, and runs through the entire communication meeting. It seems to also run through Meizu. 2017 - profit-oriented, reducing the number of products.
Behind the settlement:
Qualcomm communicated to Zhuhai closed five times
The industry believes that in the Meizu and Qualcomm patent disputes, affected by this matter, Meizu overseas market is blocked, coupled with Samsung chips did not achieve full Netcom, MTK chips have no flagship level, Meizu has a lot of difficulties, so they are more expected to be able to reconcile with Qualcomm .
"This statement is also true." Bai Yongxiang told the Southern Reporter that reconciliation with Qualcomm would benefit Meizu's users, shareholders and the company.
Huang Zhang, the founder of Meizu Technology, did not want to be brought into the 21-17 years with Qualcomm's problems. Bai Yongxiang revealed that Huang Zhang said three words to Meizu executives. The first sentence is: to do products in a down-to-earth manner, to do marketing honestly; the second sentence is: the company is healthy, not making money is unhealthy; the third sentence is focus, products should be focused, and things to do should be focused. "A lawsuit like Qualcomm definitely cannot enter the core strategy of Meizu 2017. If such a problem can be solved, it will be solved."
But Bai Yongxiang’s words turned: “Does this mean that Meizu’s demand for reconciliation is greater? Anyw ay (in any case) does not matter. If we have such tangible needs, we will work hard. Of course, Qualcomm also has a very clear Appeal." Bai Yongxiang also revealed that Dr. Qin Tong of Qualcomm did not work hard for four or five times to go to Zhuhai Meizu to communicate with him.
Bai Yongxiang emphasized that the cooperation between Meizu and Qualcomm is a reconciliation based on equal negotiation. This is both acceptable to Qualcomm and acceptable to Meizu. More importantly, Meizu’s board of directors is also satisfied.
Li Nan, vice president of Meizu Technology, told Nandu that among all mobile phone brands in China, Meizu is the first mobile phone brand that does not rely on Qualcomm chips to achieve 20 million scale; 10 nanometer chips are likely to be MTK first; Samsung's full Netcom is likely to be waiting at the end of this year. From these perspectives, "Meizu is not the most anxious (reconciliation) person, and it is precisely because we have these chips and capabilities that we can reach with Qualcomm at the end of last year. Reconciliation, and all parties are very satisfied."
However, the substantive content or details of the agreement with Qualcomm are still confidential. How does Meizu know that they are being treated equally? "With our contact with Qualcomm and our understanding of the industry, we believe that the conditions we have obtained can already guarantee this, but this is something we can't prove, because we have also entered the black box, and we can really solve this problem. It is the government or the court. This is not the responsibility that Meizu should bear." Li Nan said.
After the settlement:
Meizu plans to enter the French market
What is the difference between Meizu after reconciliation with Qualcomm in 2017?
In 2016, Meizu finally made money, which is the result of Meizu’s strategic adjustment. Li Nan pointed out that in 2016, the entire capital market was cold, and many people reacted – “making hardware to make money, so we made a change, profit first. 2017 is still a profit priority, and there is no strong expectation on sales. Constantly and steadily making money is a prerequisite for Meizu to continue to expand its scale."
However, will the patent fees incurred with the reconciliation with Qualcomm bring profit pressure to Meizu? Bai Yongxiang said that we have made careful arrangements for the future operation and profitability of Meizu. “It will not cause some substantial or great impact, so it is said that Meizu’s board of directors can accept it.â€
The most direct impact of the reconciliation with Qualcomm is the Meizu product structure, but this effect has not yet appeared so quickly. Li Nan said that after solving the problem with Qualcomm, Meizu's product line can be better adjusted. However, "there will be no Qualcomm platform mobile phones before the end of the year. Samsung Netcom will not be available until the end of the year. Therefore, the flagship of Meizu in the first three quarters of 2017 may still be the MTK platform."
“Although there are three platforms, 2017 is still to focus. But our product number will not increase and decrease.†Bai Yongxiang emphasized that “we will retain the market feedback, and cut it if the market feedback is not good.â€
Perhaps the most obvious influence of the Qualcomm reconciliation is the Meizu overseas market. In the 2016 transcript, Meizu's overseas market contributed one-tenth to two million units, which is not too high compared to friends. Li Nan is frank, the overseas market has only really started to invest in manpower and resources since 2016. It also faces Qualcomm’s lawsuits and has more restrictions. “I believe there will be more space in 2017.†According to Li Nan, recently, Meizu’s overseas market is mainly From South Asia, Southeast Asia and Eastern Europe, Meizu can enter some better and more profitable markets after reconciliation with Qualcomm. For example, agents in Western Europe, France and Italy have been very interested in Meizu products.
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