According to a recent study published by NPR (National Public Radio) and Edison Research (a well-known research institution in the United States), it is estimated that one in six (16%) people in the United States have smart speakers, which is a very large possession. Volume, and 128% higher than a year ago.
According to the data, Amazon is still the largest occupant of the US smart speaker market, with about 11% of Americans owning Echo smart speakers and 4% owning Google Home. A follow-up question to these smart speaker buyers shows that about 42% of users think that smart speakers are now "critical" to their lives.
In addition, according to the question on the frequency of use, 34% of users said that the frequency of use of smart audio is comparable to that of smart phones. This data is already higher than TV (30%), tablet (27%), PC (26%), but there are also 39% of users said that they use less frequently.
Forty-four percent of the users of these smart speakers said that because of the smart speakers, the use of voice assistants on mobile phones has increased, which is undoubtedly what intelligent audio manufacturers want to see. According to another research institute, Gartner, by 2020, 75% of American households will have smart speakers.
Although the sample of this study is based on US users, it is also very useful for the domestic market. These two years are two years of crazy growth in the domestic smart speaker market. Domestic Ali, Baidu, Jingdong, Lenovo, Xiaomi and other factories are madly occupying the home channel of smart speakers.
According to some media surveys, the number of domestic smart speakers is no less than that of the United States, and at least 500 related hardware companies or technology providers are active in the front line. With the surge in user demand, the 2018 market competition will also Will heat up further.
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