Before Xiaomi became a pot of porridge, competing products such as ZTE and Huawei had already arrived and were hard to avoid. On September 25, at the Huawei Cloud Mobile Appreciation Conference held in Beijing, Huawei's cloud mobile phone strategic model Honor (U8860), known as the “millet killer,†finally appeared. Huawei Honor's configuration is as rumored as before - 1.4GHz single-core processor, 4-inch screen, battery 1930mAh (milliamp), 8 million-pixel camera, and Xiaomi phone amazingly similar. ZTE has also had a layout. On September 20, ZTE released the world’s first TD-SCDMA+WCDMA Android smartphone U960 with a 4.3-inch screen. The hardware configuration is similar to that of the Xiaomi mobile phone. Industry rumors will be listed around October.
For a time, "high allocation with low prices" seems to have become a mixed battle area for smart phones. Huawei and ZTE are the main manufacturers of cost-effective Android smartphones, and Nokia, Samsung and other vendors are gradually joining the battle. When the communication expert Xiang Ligang accepted an interview with a Southern Metropolis Daily reporter, the smartphone with a price of around RMB 1,000 was an important market for competition.
Huawei, Tencent clips millet
At the Huawei Cloud Mobile Appreciation Ceremony held in Beijing, Huawei’s Honor was unveiled for the first time, and the machine has attracted attention due to its “mike†Xiaomi phone on Weibo.
From the hardware configuration point of view, Huawei 1.4GHz single-core processor, 4-inch screen, battery 1930mAh (milliamp), 8 million pixel camera, with a front camera to achieve video calls. Relative to the millet phone 1.5GHz dual-core processor, 4-inch screen, battery 1930mAh, 800-megapixel camera, the similarity between the two is very high.
In the more concerned release date and price, Huawei senior vice president said on Sina Weibo on the 26th that "In October, Honor will be released. It will use the latest UI design and CMF appearance materials, and everyone has seen the normal appearance now. There is a big difference," and it means that the release time will not be postponed. On the price side, there is no official news at present. Huawei's 1899 yuan rumors have been irrelevant before. After Yu Chengdong mentioned the “dilemma†of Huawei’s Honor’s pricing on Weibo, I’m afraid it’s difficult to insist on a low-cost route.
Just five days before Huawei released Honor, on September 20, ZTE announced the launch of the world’s first TD-SCDMA+WCDMA Android smartphone Skate—U960.4.3-inch screen for mobile in Beijing. The hardware configuration is similar to that of Xiaomi’s mobile phone. Proximity, sources pointed out that the product is planned to be listed around October. It is reported that the mobile phone has entered the mobile library company's custom library, which means that users enjoy the basic zero-yuan purchase is basically no problem. ZTE revealed that ZTE will launch the specially-designed Skate mobile phones for the three major domestic operators in the near future.
In fact, in August this year, the high-profile appearance of Xiaomi’s mobile phones not only received market attention, but also attracted many manufacturers to attack on each side. This pinch attack not only comes from ZTE and Huawei that implement similar hardware configurations. Also from another Shenzhen "crocodile" Tencent - Lei Jun had launched voice chat software before the introduction of millet mobile phone chat, and now, in the major software store download list, similar products Tencent WeChat has long been behind.
More importantly, Xiaomi mobile phone, which is known as “customer for audiophilesâ€, originally faced a specific user group, but Meizu who also used “fans†as the core did not agree, and its CEO Huang Zhang was August 30th. Announced that Meizu's new mobile phone MX will be released at the end of the year.
How does Xiaomi become a porridge?
The pinching situation has already formed, can millet still have a day of porridge? Hong Po, an internet veteran, points out that from the current performance and price of Xiaomi’s mobile phones, it is still competitive. However, "If the size of the mobile phone does not go, these two advantages will soon disappear, and this will become a potential risk for Xiaomi Mobile."
Xiang Ligang, a communication expert, said that mobile phone manufacturing needs R&D support, raw material procurement capabilities, production and marketing channel capabilities, and after-sales service support systems. He believes that Xiaomi’s mobile phone lacks experience and lacks the right to speak in the raw material market. “There is no guarantee that continuous supply will be empty talk.â€
For millet phones, the most disadvantage is the lack of operator support. Xiang Ligang pointed out that operators will not consider customizing Xiaomi mobile phones in the short term. Therefore, millet phones that lack their own sales channels can only use online ordering to reduce costs, which in turn has caused consumers to worry about after-sales services.
At present, the main channels for the sales and promotion of mobile phones are still promoted by the operators in combination with various package and preferential tariff policies. Huawei and ZTE, which have always been based on carrier channels, are undoubtedly more advantageous. In early June, China Unicom once purchased one million thousand yuan smartphone ZTE BladeV880 from ZTE.
Huawei’s Honor is also bound to cooperate with the operator for customization, which means that it will receive operator subsidies to win greater price advantage. With no advantage in terms of hardware and price, Lei Jun placed the ultimate profitability of Xiaomi Mobile on its services. Lei Jun called his game based on Internet thinking and mode “triathlonâ€, that is, a mobile phone must complete the development of “software + hardware + Internet applications and servicesâ€. "Millet mobile phone is currently pre-installed with rice chat. Recommended millet applications include millet drivers, millet reading, etc. Meanwhile, Xiaomi Software has an Android software store in the supermarket."
However, the profit model of Xiaomi is still being explored. According to an insider of Xiaomi, Lei Jun said internally: “Now it is a stage to nurture the market and expand the user base. We may not be profitable for 3 or 5 years. The current priority is to ensure that the mobile phone hardware does not lose money.â€
The thinking of the Internet company is that with a large number of users, there is room for profit. In Hong Bo’s view, the future space for Lei Jun’s profit model lies in the rice chat. Lei Jun wants to create a platform similar to mobile QQ, so that there is an opportunity to make profits through Internet services.
The next battlefield, a thousand dollars high with intelligent machines
China's 3G commercialization has entered its third year. Popular mass-market smartphones have become the focus of handset manufacturers and operators.
Last year, China Telecom customized Huawei C8500, the price of 800 yuan, sales exceeded one million in one fell swoop, China Telecom said it will launch in September three thousand yuan 3G big screen smartphone, ZTE N760, Cool 5820, Lenovo A68E. This year, China Unicom, which has been using low-end and mid-range handsets as its main product, also disclosed that China Unicom's third new definition of a 1,000 yuan 3G smartphone will be launched soon.
Judging from the current trend, Xiaomi's mobile phone's "high-cost and low-cost" marketing strategy is by no means a single case. At the end of August, Nokia officially released three models 600, 700 and 701 equipped with the new Symbian system Bella. The price is 260 US dollars (about 1660 yuan), is a medium price, the CPU uses a 1G version, even higher than the previous flagship model N8 and C7.
Samsung is also determined to join in. "We will gradually increase the market share of medium and large-sized smartphones with prices below $200 (about 1,300 yuan) in the future," said Hong Yuanyu, deputy director of Samsung Electronics Wireless Division, in an interview with a Southern Metropolis reporter.
Xiang Ligang believes that the general public will become the “burst point†for the growth of smart phone users, and smart phones with a price of around RMB 1,000 will become an important market for competition.
For a time, "high allocation with low prices" seems to have become a mixed battle area for smart phones. Huawei and ZTE are the main manufacturers of cost-effective Android smartphones, and Nokia, Samsung and other vendors are gradually joining the battle. When the communication expert Xiang Ligang accepted an interview with a Southern Metropolis Daily reporter, the smartphone with a price of around RMB 1,000 was an important market for competition.
Huawei, Tencent clips millet
At the Huawei Cloud Mobile Appreciation Ceremony held in Beijing, Huawei’s Honor was unveiled for the first time, and the machine has attracted attention due to its “mike†Xiaomi phone on Weibo.
From the hardware configuration point of view, Huawei 1.4GHz single-core processor, 4-inch screen, battery 1930mAh (milliamp), 8 million pixel camera, with a front camera to achieve video calls. Relative to the millet phone 1.5GHz dual-core processor, 4-inch screen, battery 1930mAh, 800-megapixel camera, the similarity between the two is very high.
In the more concerned release date and price, Huawei senior vice president said on Sina Weibo on the 26th that "In October, Honor will be released. It will use the latest UI design and CMF appearance materials, and everyone has seen the normal appearance now. There is a big difference," and it means that the release time will not be postponed. On the price side, there is no official news at present. Huawei's 1899 yuan rumors have been irrelevant before. After Yu Chengdong mentioned the “dilemma†of Huawei’s Honor’s pricing on Weibo, I’m afraid it’s difficult to insist on a low-cost route.
Just five days before Huawei released Honor, on September 20, ZTE announced the launch of the world’s first TD-SCDMA+WCDMA Android smartphone Skate—U960.4.3-inch screen for mobile in Beijing. The hardware configuration is similar to that of Xiaomi’s mobile phone. Proximity, sources pointed out that the product is planned to be listed around October. It is reported that the mobile phone has entered the mobile library company's custom library, which means that users enjoy the basic zero-yuan purchase is basically no problem. ZTE revealed that ZTE will launch the specially-designed Skate mobile phones for the three major domestic operators in the near future.
In fact, in August this year, the high-profile appearance of Xiaomi’s mobile phones not only received market attention, but also attracted many manufacturers to attack on each side. This pinch attack not only comes from ZTE and Huawei that implement similar hardware configurations. Also from another Shenzhen "crocodile" Tencent - Lei Jun had launched voice chat software before the introduction of millet mobile phone chat, and now, in the major software store download list, similar products Tencent WeChat has long been behind.
More importantly, Xiaomi mobile phone, which is known as “customer for audiophilesâ€, originally faced a specific user group, but Meizu who also used “fans†as the core did not agree, and its CEO Huang Zhang was August 30th. Announced that Meizu's new mobile phone MX will be released at the end of the year.
How does Xiaomi become a porridge?
The pinching situation has already formed, can millet still have a day of porridge? Hong Po, an internet veteran, points out that from the current performance and price of Xiaomi’s mobile phones, it is still competitive. However, "If the size of the mobile phone does not go, these two advantages will soon disappear, and this will become a potential risk for Xiaomi Mobile."
Xiang Ligang, a communication expert, said that mobile phone manufacturing needs R&D support, raw material procurement capabilities, production and marketing channel capabilities, and after-sales service support systems. He believes that Xiaomi’s mobile phone lacks experience and lacks the right to speak in the raw material market. “There is no guarantee that continuous supply will be empty talk.â€
For millet phones, the most disadvantage is the lack of operator support. Xiang Ligang pointed out that operators will not consider customizing Xiaomi mobile phones in the short term. Therefore, millet phones that lack their own sales channels can only use online ordering to reduce costs, which in turn has caused consumers to worry about after-sales services.
At present, the main channels for the sales and promotion of mobile phones are still promoted by the operators in combination with various package and preferential tariff policies. Huawei and ZTE, which have always been based on carrier channels, are undoubtedly more advantageous. In early June, China Unicom once purchased one million thousand yuan smartphone ZTE BladeV880 from ZTE.
Huawei’s Honor is also bound to cooperate with the operator for customization, which means that it will receive operator subsidies to win greater price advantage. With no advantage in terms of hardware and price, Lei Jun placed the ultimate profitability of Xiaomi Mobile on its services. Lei Jun called his game based on Internet thinking and mode “triathlonâ€, that is, a mobile phone must complete the development of “software + hardware + Internet applications and servicesâ€. "Millet mobile phone is currently pre-installed with rice chat. Recommended millet applications include millet drivers, millet reading, etc. Meanwhile, Xiaomi Software has an Android software store in the supermarket."
However, the profit model of Xiaomi is still being explored. According to an insider of Xiaomi, Lei Jun said internally: “Now it is a stage to nurture the market and expand the user base. We may not be profitable for 3 or 5 years. The current priority is to ensure that the mobile phone hardware does not lose money.â€
The thinking of the Internet company is that with a large number of users, there is room for profit. In Hong Bo’s view, the future space for Lei Jun’s profit model lies in the rice chat. Lei Jun wants to create a platform similar to mobile QQ, so that there is an opportunity to make profits through Internet services.
The next battlefield, a thousand dollars high with intelligent machines
China's 3G commercialization has entered its third year. Popular mass-market smartphones have become the focus of handset manufacturers and operators.
Last year, China Telecom customized Huawei C8500, the price of 800 yuan, sales exceeded one million in one fell swoop, China Telecom said it will launch in September three thousand yuan 3G big screen smartphone, ZTE N760, Cool 5820, Lenovo A68E. This year, China Unicom, which has been using low-end and mid-range handsets as its main product, also disclosed that China Unicom's third new definition of a 1,000 yuan 3G smartphone will be launched soon.
Judging from the current trend, Xiaomi's mobile phone's "high-cost and low-cost" marketing strategy is by no means a single case. At the end of August, Nokia officially released three models 600, 700 and 701 equipped with the new Symbian system Bella. The price is 260 US dollars (about 1660 yuan), is a medium price, the CPU uses a 1G version, even higher than the previous flagship model N8 and C7.
Samsung is also determined to join in. "We will gradually increase the market share of medium and large-sized smartphones with prices below $200 (about 1,300 yuan) in the future," said Hong Yuanyu, deputy director of Samsung Electronics Wireless Division, in an interview with a Southern Metropolis reporter.
Xiang Ligang believes that the general public will become the “burst point†for the growth of smart phone users, and smart phones with a price of around RMB 1,000 will become an important market for competition.
APG Appliance (Machine) Co., Ltd. , http://www.nbcookingpot.com