On December 13, an insider of Xiaomi Technology revealed to this reporter that Xiaomi’s mobile phone has been selected as a customized mobile phone by China Unicom, and the first batch of customized handsets is 2 million sets. Unicom’s subsidy to Xiaomi’s mobile phone is consistent with that of the iPhone 4.
"The 2 million Unicom customizations are a great advantage for Xiaomi's mobile phones." Xiang Ligang, president of Feixiang.com, believes that cooperation with China Unicom Customs at least shows that Xiaomi's supply chain problems have already been solved. Unlike Xiaomi's previous "Network Ordering", Unicom's customization requires a one-time delivery. Only once the supply chain is supported can one-time delivery be completed.
Prior to this, Xiaomi’s mobile phone was sold through a “network orderâ€: users logged in to the relevant website to place an order number, and after a successful order was placed, they were delivered to the user through an online distribution system (customer distribution system). However, the millet production system and supply chain system are facing challenges. Millet mobile phone began booking on September 5, within three days, the number of more than 300,000 rows, due to the test of production capacity, Xiaomi mobile phone finally chose to stop the number.
The mill's mobile phone supply chain is under test: accessories including panels, chips, speakers, screens, backplanes, and batteries are controlled by various suppliers. Xiang Ligang said: "Every issue will affect the overall situation."
Xiang Ligang believes that Xiaomi's mobile phone must be successful. First, it is necessary to obtain stable and reliable sales, and secondly, to settle the supply chain. Unicom's 2 million custom orders will enable Xiaomi to obtain "stable and reliable" orders. Xiaomi also has to solve the supply chain problem. The item says "This is the biggest test."
The reporter was informed that Xiaomi Mobile will announce its new "eco-circle" on December 20th, including supply chain, production, and logistics service providers.
The president of Frost & Sullivan (China) Co., Ltd. believes that in the era of smart phones, domestic manufacturers may usher in another "spring after the functional machine era." He believes that there are two types of manufacturers who have the opportunity to: First, large-brand manufacturers with rich local operating experience, such as Huawei, ZTE, Lenovo, and Coolpad; second, companies that operate with "new models" and have Internet genes, such as Xiaomi Technology, and even Alibaba, Tencent, Baidu these companies. The advantages of the former are channels, brands, local business relationships, and the latter's advantage is rich experience in Internet operations.
Xiao Jun founder Lei Jun had interviewed this reporter, the millet model will be called triathlon: the software (MIUI operating system, rice chat, Mi Ren browser and other application software), hardware (millet phone), Internet services Platform (application software management platform). In addition, its uniqueness lies in the marketing model: First, low-cost channels, ordering through the Internet; second, low-cost marketing, promoted by word of mouth. Lei Jun predicted that in the traditional model, marketing costs accounted for more than 50% of mobile phone prices.
"The 2 million Unicom customizations are a great advantage for Xiaomi's mobile phones." Xiang Ligang, president of Feixiang.com, believes that cooperation with China Unicom Customs at least shows that Xiaomi's supply chain problems have already been solved. Unlike Xiaomi's previous "Network Ordering", Unicom's customization requires a one-time delivery. Only once the supply chain is supported can one-time delivery be completed.
Prior to this, Xiaomi’s mobile phone was sold through a “network orderâ€: users logged in to the relevant website to place an order number, and after a successful order was placed, they were delivered to the user through an online distribution system (customer distribution system). However, the millet production system and supply chain system are facing challenges. Millet mobile phone began booking on September 5, within three days, the number of more than 300,000 rows, due to the test of production capacity, Xiaomi mobile phone finally chose to stop the number.
The mill's mobile phone supply chain is under test: accessories including panels, chips, speakers, screens, backplanes, and batteries are controlled by various suppliers. Xiang Ligang said: "Every issue will affect the overall situation."
Xiang Ligang believes that Xiaomi's mobile phone must be successful. First, it is necessary to obtain stable and reliable sales, and secondly, to settle the supply chain. Unicom's 2 million custom orders will enable Xiaomi to obtain "stable and reliable" orders. Xiaomi also has to solve the supply chain problem. The item says "This is the biggest test."
The reporter was informed that Xiaomi Mobile will announce its new "eco-circle" on December 20th, including supply chain, production, and logistics service providers.
The president of Frost & Sullivan (China) Co., Ltd. believes that in the era of smart phones, domestic manufacturers may usher in another "spring after the functional machine era." He believes that there are two types of manufacturers who have the opportunity to: First, large-brand manufacturers with rich local operating experience, such as Huawei, ZTE, Lenovo, and Coolpad; second, companies that operate with "new models" and have Internet genes, such as Xiaomi Technology, and even Alibaba, Tencent, Baidu these companies. The advantages of the former are channels, brands, local business relationships, and the latter's advantage is rich experience in Internet operations.
Xiao Jun founder Lei Jun had interviewed this reporter, the millet model will be called triathlon: the software (MIUI operating system, rice chat, Mi Ren browser and other application software), hardware (millet phone), Internet services Platform (application software management platform). In addition, its uniqueness lies in the marketing model: First, low-cost channels, ordering through the Internet; second, low-cost marketing, promoted by word of mouth. Lei Jun predicted that in the traditional model, marketing costs accounted for more than 50% of mobile phone prices.
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