With the advent of Christmas and New Year's Day, coupled with the upcoming expiration of the “renewal†policy for home appliances. The sales of home appliances market are in full swing. However, the boom in short-term home appliance market sales has made it difficult to hide the decline in overall sales of the home appliance industry. According to the National Information Center, in October this year, sales of refrigerators, washing machines, and air conditioners in the three major white home appliances all showed a year-on-year decline. Although the growth rate of black power exceeds white power, the growth rate is also gradually slowing down. People in the industry pointed out that although the home appliance market is booming and prosperous during this period of time, in the case of unsatisfactory sales and growth in the home appliance industry, home appliance companies should make early preparations.
Sales growth of home appliances is not satisfactory
At the “2011 China Household Appliance Industry Annual Meeting and Home Appliance Industry Competitiveness Summit Forum†held in Hefei on November 27, Assistant Cai Ying of the National Information Center Resource Development Department disclosed that in October of this year, the domestic refrigerator sales volume was in line with the same period last year. Compared with a decrease of 9.64%, washing machine sales decreased by 8.17% year-on-year; air-conditioning sales fell 12.11% year-on-year.
According to the statistics released by the authoritative organization on the home appliance industry in September, the domestic sales of LCD TVs in the major home appliance products are only at a high level of 24.80% year-on-year. Sales growth of other products was not optimistic. Washing machines increased by 3.52% year-on-year, air-conditioning increased 8.4% year-on-year, and refrigerators decreased by 4.1% year-on-year. Some professional organizations expect that sales of major home appliances will grow at a single-digit level in the next few months, and may even have negative growth.
According to the data from Zhongkang, the sales volume of household appliances in the first half of the year reached 612.3 billion yuan, a year-on-year growth rate of 11.1%. Among them, the year-on-year growth rate of black electricity dropped sharply from 24.9% to 1.6%; white electricity fell from 27.8% to 14.8%; small home appliances growth rate decreased from 19% to 6.1%.
Policy pulls gradually weak
Since this year, such policies as "home appliances going to the countryside" and "replacement of old ones" have given a powerful impetus to home appliance sales, but in the recent period, the policy has gradually become weak.
As the country's special industrial policy to stimulate domestic demand, “home appliances to the countryside†and “replacement for the old†formed an upsurge in driving home appliance consumption in the domestic market, effectively boosting domestic demand in the home appliance consumer sector, and invigorating the home appliance consumer industry chain. However, according to the “Regulations for the implementation of home appliance replacement†announced by the Ministry of Commerce, the Ministry of Finance and other departments, the home appliance trade-in policy implemented since June 1, 2009 will expire at the end of this month. The first batch of home appliances to rural areas in Shandong, Henan, Sichuan, and Qingdao will be due in November this year, and other regions will also expire in November 2012.
According to the latest research report of Essence Securities, in November 2011, the nationwide sales of home appliances to the countryside were 11.15 million units, achieving sales of 29.8 billion yuan, up 44.1% and 65.8% year-on-year respectively. On November 30, 2011, the "three provinces and one city" policy for home appliances to the countryside in Shandong, Henan, Sichuan, and Qingdao had ended. The pulling effect before the policy withdrawal became the main reason for the increase in sales in November. However, people in the industry believe that this is a return to the market before the favorable policies are withdrawn.
According to the research report of the Donghai Securities Household Appliance Industry recently released, the current sales of home appliances in China still maintain a certain growth rate, but the growth rate has fallen sharply year-on-year, especially in the third quarter of this year, which is significantly lower than the growth in the second quarter. speed.
The growth rate of domestic and international home appliance market has slowed down significantly. Coupled with the high prices of raw materials, the continued appreciation of the renminbi and inflation, these factors have also directly affected the profits of home appliance companies. According to industry sources, the production capacity of refrigerators and air conditioners is facing excess. For companies that are expanding production, if new production capacity cannot be used effectively, the input will not be worth the candle.
Be alert to overcapacity crisis in home appliance enterprises
Stimulated by the push of home appliances to the countryside, almost all home appliance companies are expanding their production capacity during the four years of home appliances going to the countryside. With the exit of home appliances to the countryside policy, overcapacity or many companies face problems.
Taking Haier Refrigerator as an example, in 2010, Haier Refrigerator invested in Chongqing to build a refrigerator production base with an annual production capacity of more than 2 million units. In Hefei, in 2010, Haier expanded 3 million units of technological transformation projects and made the annual production capacity of Hefei's production base reach 6 million units, making it the world's largest refrigerator monomer production base. In March of this year, Haier announced that it will build a refrigerator project with an annual output of 2 million units in Shenyang and an energy-saving and environmentally friendly refrigerator project with an annual output of 2 million units in Foshan.
Experts believe that the rapid growth of sales of home appliances will give manufacturers the impulse to expand their production capacity. However, with the gradual withdrawal of home appliances to the countryside and other policies, and the urban market is close to saturation, it will be difficult to have the rapid growth in previous years.
Overseas, although China's home appliance industry has achieved great results in overseas markets. However, affected by the debt crisis in Europe and the lack of confidence in the U.S. economic recovery, some experts analyzed that overseas exports of domestic home appliance companies will also be difficult.
In a situation where both the domestic environment and the international environment are facing an unfavorable situation, the expansion of production capacity of home appliance companies may trigger a new round of crisis of overcapacity, and household appliance enterprises should be vigilant.
Sales growth of home appliances is not satisfactory
At the “2011 China Household Appliance Industry Annual Meeting and Home Appliance Industry Competitiveness Summit Forum†held in Hefei on November 27, Assistant Cai Ying of the National Information Center Resource Development Department disclosed that in October of this year, the domestic refrigerator sales volume was in line with the same period last year. Compared with a decrease of 9.64%, washing machine sales decreased by 8.17% year-on-year; air-conditioning sales fell 12.11% year-on-year.
According to the statistics released by the authoritative organization on the home appliance industry in September, the domestic sales of LCD TVs in the major home appliance products are only at a high level of 24.80% year-on-year. Sales growth of other products was not optimistic. Washing machines increased by 3.52% year-on-year, air-conditioning increased 8.4% year-on-year, and refrigerators decreased by 4.1% year-on-year. Some professional organizations expect that sales of major home appliances will grow at a single-digit level in the next few months, and may even have negative growth.
According to the data from Zhongkang, the sales volume of household appliances in the first half of the year reached 612.3 billion yuan, a year-on-year growth rate of 11.1%. Among them, the year-on-year growth rate of black electricity dropped sharply from 24.9% to 1.6%; white electricity fell from 27.8% to 14.8%; small home appliances growth rate decreased from 19% to 6.1%.
Policy pulls gradually weak
Since this year, such policies as "home appliances going to the countryside" and "replacement of old ones" have given a powerful impetus to home appliance sales, but in the recent period, the policy has gradually become weak.
As the country's special industrial policy to stimulate domestic demand, “home appliances to the countryside†and “replacement for the old†formed an upsurge in driving home appliance consumption in the domestic market, effectively boosting domestic demand in the home appliance consumer sector, and invigorating the home appliance consumer industry chain. However, according to the “Regulations for the implementation of home appliance replacement†announced by the Ministry of Commerce, the Ministry of Finance and other departments, the home appliance trade-in policy implemented since June 1, 2009 will expire at the end of this month. The first batch of home appliances to rural areas in Shandong, Henan, Sichuan, and Qingdao will be due in November this year, and other regions will also expire in November 2012.
According to the latest research report of Essence Securities, in November 2011, the nationwide sales of home appliances to the countryside were 11.15 million units, achieving sales of 29.8 billion yuan, up 44.1% and 65.8% year-on-year respectively. On November 30, 2011, the "three provinces and one city" policy for home appliances to the countryside in Shandong, Henan, Sichuan, and Qingdao had ended. The pulling effect before the policy withdrawal became the main reason for the increase in sales in November. However, people in the industry believe that this is a return to the market before the favorable policies are withdrawn.
According to the research report of the Donghai Securities Household Appliance Industry recently released, the current sales of home appliances in China still maintain a certain growth rate, but the growth rate has fallen sharply year-on-year, especially in the third quarter of this year, which is significantly lower than the growth in the second quarter. speed.
The growth rate of domestic and international home appliance market has slowed down significantly. Coupled with the high prices of raw materials, the continued appreciation of the renminbi and inflation, these factors have also directly affected the profits of home appliance companies. According to industry sources, the production capacity of refrigerators and air conditioners is facing excess. For companies that are expanding production, if new production capacity cannot be used effectively, the input will not be worth the candle.
Be alert to overcapacity crisis in home appliance enterprises
Stimulated by the push of home appliances to the countryside, almost all home appliance companies are expanding their production capacity during the four years of home appliances going to the countryside. With the exit of home appliances to the countryside policy, overcapacity or many companies face problems.
Taking Haier Refrigerator as an example, in 2010, Haier Refrigerator invested in Chongqing to build a refrigerator production base with an annual production capacity of more than 2 million units. In Hefei, in 2010, Haier expanded 3 million units of technological transformation projects and made the annual production capacity of Hefei's production base reach 6 million units, making it the world's largest refrigerator monomer production base. In March of this year, Haier announced that it will build a refrigerator project with an annual output of 2 million units in Shenyang and an energy-saving and environmentally friendly refrigerator project with an annual output of 2 million units in Foshan.
Experts believe that the rapid growth of sales of home appliances will give manufacturers the impulse to expand their production capacity. However, with the gradual withdrawal of home appliances to the countryside and other policies, and the urban market is close to saturation, it will be difficult to have the rapid growth in previous years.
Overseas, although China's home appliance industry has achieved great results in overseas markets. However, affected by the debt crisis in Europe and the lack of confidence in the U.S. economic recovery, some experts analyzed that overseas exports of domestic home appliance companies will also be difficult.
In a situation where both the domestic environment and the international environment are facing an unfavorable situation, the expansion of production capacity of home appliance companies may trigger a new round of crisis of overcapacity, and household appliance enterprises should be vigilant.
Heating element for plastic equipment
Jiangsu Shazi Electric Equipment Co., Ltd. , http://www.cnhotpoint.com