Nokia on the edge of the cliff, where do you go from here?

October is a major month for the electronics industry. The release of the iPhone 4S, the death of Jobs, the release of Google Android 4.0 and the new generation of Nexus phones, and the announcement of the release of the Windows Phone 7.5 Mango System Phone at the Nokia World Congress.

Nokia wants to use mango to stand up, but it seems not so easy. Nokia’s second-quarter results show that the Finnish mobile phone maker is being taken away by Apple and Android for more market share. Despite this, Nokia expressed its optimistic view on the newly formed partnership with Microsoft, saying that this cooperation will re-establish its leading position in the smart phone industry.

A few years ago everyone had a Nokia mobile phone in their pockets, but now the situation is different. In recent years, the rapidly changing mobile phone market has made the former king of smart phones available only in the market that has been split between Apple and Samsung and other upstarts. A cup of soup. Nokia, formerly pampered by the superiority, was devastated after ignoring the development of a new smartphone system, but cooperation with Microsoft seemed to make Nokia see a glimmer of hope. In this October, Apple and Samsung both launched their own new iPhone 4S and Galaxy Nexus S. They also have their own latest operating systems, iOS 5 and Android 4.0. The iPhone 4S has an incredible voice assistant. Siri! Using the existing hardware and software, the Lumia 800, which is exactly the same shape as the N9, appears to be a less effective response than the WP handset that hosts Nokia's new hope. Another newly released WP phone, the Lumia 710, is more like Nokia's low-cost mobile phone brand.

Many stock and market analysts believe that this is Nokia's "great gamble". Putting all the bets on WP phones launched in cooperation with Microsoft may make it even more difficult. They believe that the successful launch of a smart phone is the key to this Finnish company's turnaround and future development. Nokia lacks leading products in the field of cutting-edge smart phones, which will also affect other mobile phones of various levels, making Nokia's products lose their competitiveness with other brands in terms of price. This is also the reason that Symbian mobile phones can only reduce prices in recent years. The reason for survival. The lack of cutting-edge products can not hide Nokia's consistent advantage in the low-end mobile phone market. However, as the price of chips continues to decline, and the price boundary between smart and non-smart phones in the future is not so obvious now, the possibility of Nokia being abandoned by the market is still quite high. Big.

Mobile phone hardware and its associated software services are the key to the survival of today's smart phone operating systems. Among them, software application services are particularly critical. Apple’s iOS and Google’s Android have formed their own complete and stable “ecosystems” in this area. "Now that Microsoft and Nokia want to use Windows Phone to "slowly attack", it is not easy! The market will not change overnight. The Finnish giants of the past have had a long way to go.