Recently, a very interesting phenomenon has been discovered. CCTV’s “Lang Reader†and “Chinese Poetry Convention†have been on fire. Provincial TV’s “The Name of the People†and “Ode to Joy†are also on fire. These are topics that have become topics on social media. The contents are all from TV channels, and the net play series has rarely become a social topic. On the other hand, the advertising market data for 2016 was announced one after another. According to the monitoring data released by the CTR, the TV advertising market stabilized and CCTV's publication revenue increased by 3.5%. Contrary to the current decline in the popularity of TV, there are various signs that the large screen of staying at the center of the family has not been chanted and still glows. Family Large Screen Three Implicit Values Hot discussion, return to the big screen. As more and more industrial players enter the industry with large screens at home, the industry has begun to reflect on the value of the family screen: First, the return of family In recent years, with the rise of the mobile Internet, the influence of small screens on mobile phones has been increasing. Everyone at the dinner table is looking down at mobile phones and focusing only on themselves. However, after a while, people discovered that only if their world is too lonely, people still need the warmth and atmosphere of the family. As a result, various voices that call for the release of mobile phones and return to the family gradually emerge. The big screen is just right for the needs of family reunion. Second, the return of the image On the mobile phone, people look at paragraphs, which are gossip. They are fragmented things. There is no way to form a cohesive, story-like overall image. Over time, the relationship between people becomes more and more fragile. The grasp of society is becoming more and more vain. The big screen, on the other hand, is very story-telling and has the cohesive power to use imagery to reshape social structures. Third, the return of influence In recent years, various emerging media have been trying hard to define their influence. They have therefore deconstructed, subverted, and destroyed traditional culture and social customs. However, after a period of time, people discovered that only deconstruction and subversion involved people’s attention. After being fragmented indefinitely, the credibility of the media has also been reduced. Only by re-aggregating distracting attention can we show and exert the original influence of the media, and the tool for syndicating influence is the big screen. For the above-mentioned social and cultural psychological needs, it will be logical to return to the big screen. Since last year, family big screen has gradually become a hot topic in the media industry. The media editorial department has focused its attention on the family screen and has carried out extensive interviews, research, and combing of various roles on the upstream and downstream industries including content delivery, terminal operations, network services, system development, application services, advertising marketing, and data monitoring. At present, the market generally believes that with reference to the development trend of past smart phones that exceeded the 40% critical point, the big screen has now reached the point of explosion, and the entire market has entered a state of excitement. Family large screen three aggregation function Why can the big screen stir up the entire industry? I think the family screen has the following three aggregated functions: First of all, it is a highly aggregated technology. Today's family big screen has long been not a yesterday's TV, and intelligence has given the family a big boost. On the smart screen, the most advanced technologies in today’s media technology are being combined. Voice search, face recognition, somatosensory control, VR... These technologies have brought powerful impact, appeal, and expression to the smart screen. Greatly improved the user experience and completely changed the TV. Second, it is a highly aggregated industry. In the development process of the PC and mobile phone industry, several leading companies have started to do it first, but now the family large-screen market is a short-term process for various people Ma Qiqi. It seems to have gathered a huge industry for a moment. . This rapid industrial aggregation has exceeded the speed of development in many industries. Finally, it is the highly aggregated market. At present, the family smart big-screen market is still in its infancy. It is still in the Spring and Autumn and Warring States stages. There is no unified technical standard, operating system, and trading rules. There is no definitive conclusion on who is going to die. For every aspirational business operator, both hard-line and self-sufficient arenas. Undoubtedly a very attractive spring and autumn dream. Small screen vs big screen two markets, two models Faced with such a huge market, it's no wonder that so many players scramble to enter the race, especially those Internet/IT companies with strong positions in mobile phones and PCs, such as Apple, Google, and Ali. Interestingly, these companies, both in PCs and mobiles, are gradually finding that past experience is difficult to achieve when they try to move small screens of successful experiences to the big screen. As powerful as Apple, it began laying out APPLE TV ten years ago. It is still far from the vision of subverting television. I think that if you know that the big screen and the small screen are two completely different markets and two models, the ambition will be quite convergent. Family big screen industry participation role Small screens are used by individuals. Large screens are collectively watched. Small screens are personalized and convenient. Large screens need to take care of the common needs of family members. More rigorous content review and control are required. In essence, small screens and large screens have different media cultures. Internet companies lack a basic understanding of popular habits, family culture, and media languages. They complain about why the big screen is subject to many controls, and habitually transplant small-screen practices to large screens. As a result, they are often disgraced. It must be admitted that Big Screen has its own unique space, unique value and unique culture, and it must not be cooked in a pot. Family and individuals together constitute the social living environment, with large screens and small screens, forming a complete media map. When society reintegrates, it needs some corrections, so isn't the return of the big screen a natural thing? Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, etc. on TV boxes, smart TVs, smart TV software, etc. Answering questions.