In the context of global economic recovery and a slowdown in China's economic growth, the Chinese smart hardware market is projected to shrink by 3% in 2016, reaching 41.01 million units. Despite this decline, innovation in intelligent hardware such as VR devices, drones, and robots was on the rise, bringing new opportunities and excitement to the market. However, for these innovations to truly become mainstream, there needs to be a foundation of reliable, classic products that offer consistent user experiences. In this sense, "dry goods" refer to those essential, high-quality products that provide real value—like the sparks that ignite broader trends.
According to the Avi Cloud (AVC) report, several subcategories within the smart hardware market showed varied performance in 2016:
- **Smart health devices** are expected to grow by 10.5%, driven by increasing public awareness of health and the transition of medical-grade technology into consumer applications.
- **Smart OTT boxes** are forecasted to decline by 4.2%, reaching 11.62 million units. This drop is attributed to the maturation of the market, where consumer value has decreased while costs have increased.
- **Smart home peripherals** are expected to see a 4% decline in retail sales, totaling 4.1 million units. While product reliability will improve, certain categories like smart sockets may face challenges. However, smart speakers are showing strong growth potential.
- **Smart wearables** are predicted to decrease by 3.1%, reaching 23.08 million units. Smart bracelets, in particular, are expected to suffer a significant drop, with a loss of 800,000 units. Domestic brands will be most affected, while international players like Fitbit are likely to enter the market at higher price points.
- **VR glasses and headsets** are expected to reach 700,000 units in retail sales, helping to offset the decline in smart bracelets. AR products, on the other hand, remain in the conceptual stage, with no mass-market products expected to hit 50,000 units in sales.
- **Smart balance scooters** will experience a major turning point in 2016, influenced by new regulations and standards introduced by national authorities.
- **Intelligent robots** are set to make their presence known in high-end hotels and airports in cities like Shenzhen and Beijing. Meanwhile, affordable home robots with voice recognition capabilities are expected to become more accessible to the average consumer, possibly priced similarly to toys.
Overall, 2016 marked a transitional year for the smart hardware market, where innovation met regulation, and some segments thrived while others struggled. The future of the industry depends not only on cutting-edge technology but also on delivering real, lasting value to users.
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