2008 is an eventful autumn for China. When glory and disasters are superimposed, we also feel joy and pressure. From the implementation of the labor law, the increase in labor costs, to the emergency of energy, the rising prices of raw materials; from the disaster of the sky, the market is frustrated, the real estate is weak, the sales space is tightening, and Chinese lighting companies are beginning to withstand unprecedented pressure.
In order to pay attention to the living conditions of lighting enterprises, reflect the existing problems, enhance the understanding of the lighting enterprises by the majority of businesses, and also reflect the humanistic care of the production enterprises from another aspect. This newspaper specially planned the current situation of the life of the ancient town lights enterprises. The special report of the sample survey hopes to reflect the various difficulties faced by enterprises in the current situation through comprehensive analysis of the operating costs of enterprises, and to extract the countermeasures and experience of major enterprises for the industry to share.
The market's macro environment is not good: 殃 and is known as the permanent high-profit crystal lamp industry
The crystal lamp is famous for its noble, gorgeous and elegant. It was once regarded as a luxury item. It has always been the object of high-class hotels and clubs. At the same time, with the rapid development of China's economy and the change of people's consumption concept, luxury consumption has become the embodiment of noble status. It is precisely under the leadership of this consumer psychology that in recent years, the crystal lamp market has been greatly boosted. Crystal lamps have always been high-margin and high-return products in people's eyes. Production companies in the industry, the days have also been quite comfortable. Due to the promising prospects and considerable profits, many investors have stepped in and want to get a piece of it. In 2007, it reached a peak, and this year was even hailed as the crystal lamp year by the industry. Then, in the context of the general depression in the industry in 2008, what is the situation of this tortoise? How much is the change in the operating burden? What problems are facing them? How do they respond?
Status quo: Crystal lamps used to be synonymous with high profits
The first crystal lamp was produced in France and has a history of three or four hundred years. Crystal lamps appeared in China in the 1960s and 1970s, and it was not until the mid-1990s that the crystal lamp market began to take off. The ancient town was introduced into the lighting industry in the early 1980s. From the beginning, there were only 15 lighting factories, and now China Lighting Capital, which has more than 6,000 lighting and lighting companies, can be said to have created a miracle, but behind the miracle is inseparable from the crystal lamp. The credit. Between 1996 and 2002, it was a key few years for the ancient town to form a lighting industry base. In the past few years, the rise of local enterprises such as Huayi, Shengqiu and Dongfang, and the Chinese lighting industry base began to shift from Wenzhou to the ancient town. In the past few years, the crystal lamp has started in the Chinese market for a few years. At that time, the crystal lamp accumulated its original capital for a group of enterprises that had earlier large-scale production with its high profit.
Nowadays, in this southern town with an area of ​​only 47.8 square kilometers, there are all kinds of lighting products. There are more than 5,400 finished products, including more than 330 crystal lamps. A group of old local enterprises including Huayi, Shengqiu, Kaiyuan, Yinghuang, Dongfang, etc., still use the crystal lamp as one of the main categories. It is enough to see that the crystal lamp is still one of the core products of Guzhen Lighting. After 2002, the crystal lamp entered a period of rapid development, and the number of enterprises increased exponentially. A number of competitively strong companies such as Ao Li, Fu Shi, Ju Shang, Wen Lian, Mei Xin, Nan Wei, Haoli, and Udi are also increasingly dazzling. In the past two years, some rookie companies have emerged, and the industry seems to be showing a good situation.
However, it turns out that a crystal lamp company has no net profit in 2006. In 2006, the net profit accounted for 16.5% of the annual sales. In 2007, the crystal lamp market was promising, and the price increased. The proportion increased to 24.8% in 2008. The impact of rising raw materials and labor costs began to fall in the first half of the year and fell to about 10%. According to the current environment of the entire industry, profit margins are still falling.
Operating cost raw materials sit on the top
Crystal lamp enterprise operating cost component
In 2008, what is the proportion of the operating cost of the crystal lamp enterprise? This newspaper specifically conducts visits and table surveys for more than 20 representative companies on the old, senior, and rookie levels. According to statistics, raw materials account for a long-term share of all costs, accounting for more than 50%, which is the largest of the company's operating costs, and sits firmly on the top. The second place is the labor cost, which accounts for about 10% of the total cost of the enterprise. The third place is the house rent, which accounts for 7.6%. The top three are arranged in order, namely tax and administrative expenses, marketing, production management, logistics and distribution, public relations and after-sales, hydropower energy, and machine depreciation.
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